Adding Custom Questions to Your Review Emails

Add questions to review forms and automatic review request emails to receive enhanced feedback and improve the overall quality of your product reviews. Custom Questions appear in the Reviews Widget on your product pages and provide shoppers with helpful information at key conversion points in your store. Feedback gathered through custom forms can also be used to create targeted marketing campaigns and help refine your brand's content strategy. 

In this article, you'll learn how to add custom questions to your review request emails.

How it works

Custom questions are part of the review request flow. They are added to the review request email for your customers to fill out. The questions can relate to the customer or the product. For example, you can ask a customer about their skin type or the battery life of a camera.

Custom Questions include a Default form that exists in your account by default. You can use this as a fallback form in review requests sent for products that don’t have product tags or products with tags that aren’t associated with any other custom questions form.

In addition to the Default form, you can create a customized form and associate different product tags with each form, to make the form more personalized and/or better suited for a specific line of products. You can create as many forms as you’d like.

The custom questions are associated with product tags to ensure that the additional questions asked by your customers are relevant to the product they are reviewing.

Viewing the collected data

You can view the answers in the following places:

• In the Moderation section of Yotpo Reviews. This data will be shown as part of the received review.
• When exporting reviews data
• In your Reviews reports

Product tagging

Product tagging refers to the association of a tag to a specific product in the Yotpo database. 

These tags are used in Custom Questions, which can include user or product-related questions and can be located in the data-product-tags field in the Yotpo Main Widget div.

You can assign tags in the widget upon order creation, through API endpoints, or by importing or modifying your product catalog. Learn more in our Product Tagging User Guide

Before you start

Custom Questions Legal Disclaimer

Yotpo is responsible for personal and/or sensitive information that is shared as described in Yotpo's Data Processing Agreement (i.e. in the email field, name, etc), however, Yotpo cannot be responsible for personal information collected via custom questions (e.g. Social Security Number, Driving License, etc). These questions are defined solely by the store owner and are not controlled by Yotpo. When collecting data via Custom Questions, even if it is not displayed on the widget (due to CSS enhancements), the answers are still included in the widget's response and appear as part of the page's source. This means the information is publicly available if someone checks the page's source and is not protected under Yotpo's secured network. 

Setting up Custom Questions

To access Custom Questions:

In your Yotpo Reviews main menu, go to Emails > Custom Questions.

You can choose the Default form or create a new form.

Editing a form

Both the Default form and any new form you create can be edited the same way:

You can use the menu on the right to add industry-standard questions. Simply filter by the relevant industry and drag the question to the form on the left. 

You can also create your own question by clicking the + add new question button. 

When you’re done editing your form, click Publish on the top right corner of the screen.

Adding Custom Questions to the review request flow

To make sure the forms are part of your review request flow:

1. In the Yotpo Reviews main menu, go to Emails > Review Request Email.
2. Under Review Request Email, click Optimize your review request.
3. Turn on the Toggle on Custom questions toggle.

Editing and deleting questions and forms

Editing a question

If you want to ask an entirely different question, we recommend deleting the question and creating a new one instead.

Making the following edits to a question will result in a loss of all data associated with that question: Changing the character length in free-text questions, changing an existing answer,  and adding a new answer to an existing question. 

Changing a question name or display title, or adding a new question to your form will not result in data loss.

Deleting a question

By deleting a question, you’ll lose all data associated with that question.

Deleting a Custom Questions form

Deleting a Custom Questions form will erase all associated data. The default Custom Questions Form cannot be deleted.