Adding Dynamic Content with Personalization Tags
Free, Growth, Prime, Powerhouse, Enterprise
Shopify, Shopify Plus
Add dynamic and personalized content to your emails using personalization tags. With personalization tags, you can easily add details, like the customer’s name, store’s email, or a discount code directly to your email’s subject, preview text, or main message.
Make it personal
Personalized emails increase conversion rates, so why not add a personal touch to your emails. Greet your customer using their first name, or include their personal address in delivery details.
Easy to manage
Reuse personalization tags across templates, scheduled campaigns, and flows, so that content stays updated and relevant for future campaigns, and for existing and new subscribers. So the next time you need to update your store’s phone number, you won’t have to update the number in all your scheduled campaigns and templates.
How it works
Personalization tags are predefined bits of code that you insert into your email’s subject line, preview text, or message body. When your campaign is sent out, the personalization codes get replaced with real data. The data, depending on the personalization tag, will be pulled in from subscriber details, Shopify store details, Yotpo Email settings, or other Yotpo apps if you’re using them in your store.
To add a personal touch to your email, you can use the First name personalizationtag in the email subject.
You can add personalization tags to the email’s subject line, preview text, and message body.
Adding personalization tags to the subject and preview fields
To add a personalization tag to the email subject or preview text:
- Open a campaign to edit.
- In both the Email Content and Preview Text fields, you can click the tag icon to search for, or choose personalization tags.
Adding personalization tags to the email body
To add a personalization tag to the email body:
- Open a campaign to edit.
- Select the relevant text component to edit.
- In the editor toolbar, open the Personalization tags dropdown, and search for, or select the personalization tag.
Click here to see a list of available personalization tags.
Testing personalization tags
When you send yourself a test email, the personalization texts will appear as tags, because they will not pull in real data.
List of personalization tags
Please note: The tags available in your account may differ depending on the apps and integrations you have.
|First name||Customer's first name|
|Lat name||Customer's last name|
|Customer email||Customer's email|
|Mobile number||Customer's mobile number|
|Customer country||Customer's country|
|Customer country code||Customer's country code|
|Customer city||Customer's city|
|Customer zip code||Customer's zip code|
|Customer province||Customer's province|
|Customer province code||Customer's province code|
|Customer main address||Customer's main address|
|Customer secondary address||Customer's secondary address|
|Customer full address||Customer's full address|
|Store name||Store's name|
|Store URL||Store's URL|
|Store city||Store's city|
|Store country||Store's country|
|Store zip code||Store's zip code|
|Store province||Store's province|
|Store main address||Store's main address|
|Store secondary address||Store's secondary address|
|Store full address||Store's full address|
|Loyalty points balance||Customer's number of Loyalty points|
|Loyalty points earned||Customer's number of Loyalty points earned since joining the program|
Loyalty points needed
Amount of points needed to reach the next VIP tier
|Loyalty VIP tier||Customer's Loyalty tier|
Loyalty VIP tier expiration
The expiration date of the customer's current VIP tier
|Loyalty points expiration||Date on which the customer's points will expire|
|Loyalty last redeemed||Last time the customer redeemed points|
|Loyalty credit balance|
The current credit balance for the customer
Number of purchases required to reach the next VIP tier
Amount of money required to spend to reach the next VIP tier
Amount of points required to reach the next VIP tier
|Unsubscribe linkable text||A textual link to "unsubscribe"|
|Unsubscribe URL||The URL to unsubscribe|
|Custom||Personalization tags you have added based on custom profile properties|