Documentation Index

Fetch the complete documentation index at: https://support.yotpo.com/llms.txt

Use this file to discover all available pages before exploring further.

Adding a Loyalty Program FAQ to Improve LLM Discoverability

Prev Next

Products


Loyalty & Referrals

Supported plans

All plans

eCommerce Platform

Shopify, Shopify Plus

Goals and Outcomes

AI discovery experiences and emerging agentic commerce are changing how shoppers discover brands and make purchasing decisions. More customers are using AI agents like ChatGPT and Gemini to evaluate brands and find ways to save on purchases.

Your loyalty program can play an important role in this discovery process by helping shoppers understand the value of purchasing from your brand. To increase the chances that your loyalty program is included in these AI-powered conversations, your program information should be easy for Large Language Models (LLMs) to access, read, and understand.

In this article, you'll learn how to create and add a loyalty program FAQ that helps improve your program's discoverability by AI assistants and LLMs.

Overview

AI assistants rely on publicly available content to understand how your loyalty program works. A dedicated FAQ section with clear, concise answers can help LLMs discover and accurately interpret information about your program.

Displaying your loyalty program information as structured FAQ content makes it immediately accessible to LLMs and can significantly improve your program's discoverability in AI-powered conversations. To ensure AI assistants continue providing accurate answers, keep your FAQ content up to date whenever you make changes to your program.

We recommend creating FAQs that reflect your specific loyalty program configuration, covering topics such as:

  • How customers earn points

  • Available rewards and redemption options

  • Tier benefits and qualification requirements

  • Referral program details

  • Point expiration policies

Adding an FAQ Section to Your Store

To add an FAQ section to a Shopify page:

  1. In your Shopify admin, go to Online Store.

  2. Locate your active store theme and click Edit theme.

  3. From the dropdown at the top, select the page where you want to add the FAQ section (e.g., your Rewards page).

  4. In the left sidebar, click Add section in the area where you want your FAQs to appear, and select Collapsible content (or FAQ, depending on your theme). Alternatively, you can add another section type that better suits your theme layout.

    Collapsible content section

  5. Add your loyalty program FAQ content in the newly created section and customize it as needed.

    Customize collapsible content section on Dawn theme

  6. Preview the changes, and click Save when ready.

Important

To improve discoverability, your FAQ content must be publicly accessible. Avoid placing loyalty FAQs behind customer logins, account pages, and other restricted areas that AI crawlers may not be able to access.

FAQ Content Recommendations

Keep Answers Concise

Aim for approximately 40 words or fewer per answer whenever possible.

Make Each Answer Self-Contained

Each answer should be understandable on its own without referring to other sections or questions.

Avoid references such as:

  • "As mentioned above"

  • "See the previous section"

  • "Learn more below"

Use Conversational Questions

Write questions the way customers are likely to ask them, such as:

  • How do I earn loyalty points?

  • How can I redeem my points?

  • Do loyalty points expire?

  • What are the benefits of VIP tiers?

  • How does the referral program work?

This helps LLMs match your FAQ content to real customer search queries and improves the chances that your answers are surfaced correctly.

Keep Content on One Page

Keep your FAQ content together on a single page. Using collapsible FAQ sections is perfectly fine, but avoid linking customers to separate pages for individual answers or topics. Keeping the content together makes it easier for LLMs to access and understand your loyalty program information.

Note

  • If you already have a loyalty program FAQ in your Help Center, that alone may not improve your program's discoverability or visibility in AI-powered search experiences.

  • To maximize discoverability, your FAQ content should follow the recommended Answer Engine Optimization (AEO) structure and schema markup guidelines.

Next Steps

For examples of loyalty program questions and answers you can adapt for your store, see Recommendations for a Loyalty Program FAQ Page.