Goals and Outcomes
Boost customer retention and increase the lifetime value (LTV) of your shoppers by showcasing relevant products directly in your review request emails. Adding a Promoted Products block can help drive repeat purchases by surfacing products that are relevant, popular, or frequently bought together.
You can also display Promoted Products in your Reviews Widget on your store. To learn more, see Adding Promoted Products to Your Store.
In this article, you’ll learn how to add and customize the Promoted Products block in your review request emails.
Promoted Products Overview
The Promoted Products block can be added to your review request emails. To decide which products to display, Yotpo considers the following:
Related Products - Items that are commonly purchased together with the reviewed product. For example, if a customer purchased a jacket, Yotpo might suggest complementary products like a scarf and gloves.
Top Rated - Products with the highest star ratings and the most votes.
Top Selling - The most frequently purchased products in your store.
Each of these metrics carries equal weight. If there’s insufficient data for one metric, Yotpo will use the remaining metrics to populate the block.
You can add the Promoted Products block to the following email types:
Review request emails - Learn how to set up a review request email.
Review request reminder emails - Learn how to set up a review request reminder email.
Site review automations - Learn how to set up site review emails.
Targeted review request emails - Learn how to set up targeted review requests for site and product reviews.
The steps for adding and customizing the Promoted Products block are the same for all supported email types.
Requirements
For Promoted Products to appear in the review request email, the following conditions must be met:
At least 3 products from your catalog have been purchased in the last 2 weeks.
The relevant products must have an image. If there aren’t enough products with images, the Promoted Products section will not appear.
Products must have price information.
Products must not belong to the same product group.
Note
Blocklisted products may appear in the Promoted Products section of your review request emails.
Adding Promoted Products to Emails
To add Promoted Products to your review request emails:
From your Yotpo Reviews main menu, go to Emails > Email Setup > Review request email > Edit.
Note
The steps are the same for the other supported email types. From Email Setup, select the type of email you want to edit.
Click Customize email to open the advanced editor.
Drag and drop the Promoted Products block to the desired location in your email.
Customizing the Promoted Products Section
To customize the Promoted Products block in your email:
Click the Promoted Products block in the email preview.
Use the customization settings on the right side of the screen to edit the block.
Tip
Consider adding a text block above the Promoted Products block to introduce the section and attract your customers’ attention.
When you're ready, click Save to exit the advanced editor.
Removing Promoted Products
To remove the Promoted Products block from your emails:
From your Yotpo Reviews main menu, go to Emails > Email Setup > Review request email > Edit.
Click Customize email to open the advanced editor.
Locate the Promoted Products block in the email preview and click it.
Press Backspace on your keyboard, or click the three-dot menu next to the block and select the trash icon.
Click Save and exit the advanced editor.
