Attribution Settings

The best thing about eCommerce and online marketing is that we can collect data, examine and measure it, and ultimately optimize our efforts. Attribution, in this context, refers to the process of connecting a user's interactions with a brand to the outcome of these interactions.

In the Attribution tab, you can set timeframes in which purchases will be attributed to email and SMS campaigns and also enable UTM tracking to monitor traffic sources to your store. To learn more, see the articles below:

• Setting up SMS and Email Attribution
• UTM Tracking for SMS and Email Attribution