Connecting Mailchimp and Yotpo SMS & Email on Your Shopify Store

      Connecting Mailchimp and Yotpo SMS & Email on Your Shopify Store

        Article summary


        SMS & Email
        Supported plans

        Free, Starter, Pro, Premium, Enterprise

        eCommerce Platform

        Shopify, Shopify Plus

        MailChimp is one of the most popular and renowned email marketing platforms worldwide. It is easy to use, feature-rich, and can be integrated with Yotpo SMS & Email in just a few clicks!

        Syncing your MailChimp audiences with Yotpo SMS & Email will not only grow your subscriber lists but will also help you create a multi-channel experience and reach out to customers with important updates or various promotional campaigns.

        In this article, you'll learn how to integrate Yotpo SMS & Email with MailChimp and easily sync your contacts.

        Integrating MailChimp in SMS & Email

        Before you start, make sure you have an active MailChimp account.

        Step 1: In your Yotpo SMS & Email main menu, go to Integrations. Click MailChimp.

        Step 2: You’ll see the dedicated MailChimp page where you can review the integration’s features. Click on the Install button.

        Install button

        Step 3: A new window will appear. Enter your existing MailChimp username and password, Log in and authorize the integration.

        log in

        Step 4: After successfully installing MailChimp, you can sync your audiences with SMS & Email and run high-converting SMS campaigns. Click Continue to move on to the next step.


        Step 5: Now, all you have to do is enable the installed integration and complete the synchronization.

        First, you can enable the optional Sync SMS & Email to Mailchimp feature from the toggle button and choose the Mailchimp audience to sync the contacts to.

        sync lists

        Now sync your Mailchimp audiences to SMS & Email by clicking on Sync Lists.

        sync 2

        You’ll see a green pop-up confirming your MailChimp contacts are now synced.

        Every time you create a new audience in MailChimp, you have to Sync Lists, so the new audience appears in your Yotpo SMS & Email list.

        You can see your synced MailChimp contacts in the Lists & Segments section as one of your lists.

        Syncing SMS & Email to Mailchimp will only sync contacts from the Mailchimp Subscribers List in SMS & Email.
        Keep in mind that the sync will only transfer MailChimp contacts with phone numbers. This is why you might see a smaller amount of contacts in your SMS & Email Lists after the sync.

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