Feature Overview
The Multi-Message Campaign (MMC) Templates Library helps you build multi-step campaigns more easily. If you’ve found it challenging to get started with MMCs, this library offers a practical solution by providing pre-built, reusable templates aligned with different campaign goals and audience types.
Instead of starting from scratch, you can choose a template that matches your objective, whether it’s for a seasonal promotion, a loyalty program, or a targeted segment. Each template gives you a clear starting point and the flexibility to make adjustments based on your needs.
Getting Started
To locate the MMC Templates Library, from your Yotpo SMS & Email Admin > Campaigns and click Create campaign. In the popup, select Multi-message and click Create campaign. You will be taken to the template library.

Using MMC Templates
Template Categories
The MMC Templates Library has a variety of templates to help you build campaigns to reach your customers. There are three main categories, each with subcategories:
Main Category | Subcategory |
|---|---|
Goal | Customer retention |
Re-engagement & win-back | |
Type | Countdown campaigns |
Special occasions | |
Up-sell/cross-sell | |
Product launch | |
Yotpo product | Reviews |
RFM | |
Loyalty |

When you click a subcategory, you'll see the templates that match. To start customizing a campaign, click a template card and click Customize campaign in the popup. If you want to save a template for later, click the heart icon on the card to add it to your favorites. This helps you quickly access the templates you use most often.
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To learn more about building Multi-message campaigns, click here.