Creating a Spin to Win Popup

Goals and Outcomes

Create an engaging Spin-to-Win popup that captivates your customers and encourages email or SMS signups. This feature is designed to enhance customer interaction, turning visits into valuable marketing opportunities. With this tool, you can:

• Increase your subscriber base through an interactive and gamified experience.

• Collect valuable customer information in compliance with marketing regulations.

• Drive engagement and boost conversions by offering enticing incentives.

In this article, you’ll have a fully functional and visually appealing popup that seamlessly integrates with your Yotpo SMS & Email campaigns.

Spin to Win Overview

The Spin-to-Win popup introduces a dynamic and interactive element to your site, creating a fun way for customers to engage with your brand. By incorporating gamification, this feature encourages visitors to sign up for your SMS and email marketing campaigns by offering them the chance to "spin and win" exciting rewards, such as discounts or exclusive offers.

You can seamlessly integrate this feature with Yotpo SMS & Email to maximize its impact. Customize the popup’s design to align perfectly with your brand’s aesthetic, ensuring it feels like a natural extension of your site. Additionally, you can manage the rewards and probability settings to meet your specific marketing objectives, giving you full control over the experience.

Beyond growing your subscriber list, the Spin-to-Win popup helps you collect and manage valuable customer data for targeted campaigns, all within the Yotpo platform. This interactive feature doesn’t just capture attention; it creates a memorable experience that leaves a lasting impression and keeps customers coming back.

Getting Started

To enable the spin to win pop-up to your website:

1. In your Yotpo SMS & Email main menu, go to Audience > Subscriber Collection Tools.

2. In the bottom right corner of the Spin to Win card, click Set it up. The editor page will open for customization.

Customizing Your Spin to Win Popup

Design and Behavior

When you begin customizing your Spin-to-Win popup, you’ll see that the settings mirror those of the popup editor, making the process simple and intuitive. You can effortlessly adjust the appearance, colors, content, and behavior of the wheel to align perfectly with your brand and campaign objectives.

Note

The full set of behavior settings available for all Yotpo SMS & Email pop-ups are available spin to win as well

Contact Field Location

At the top of the Layout settings, you’ll find the Contact Field Location option. This feature lets you decide when shoppers enter their phone number or email—either before or after spinning the wheel. Choosing the "after spin" option can encourage shoppers to share their contact information once they see their reward, adding an extra step to the popup but potentially boosting signups.

Scheduling

If you want to schedule your spin to win pop-up to align with a specific campaign, holiday or a weekend sale:

1. Go to the Behavior section, and click Configure.

2. In the Schedule section, click Edit.

3. Choose the start and end dates.

4. Click Save behavior.

Adjusting Your Wheel Alignment and Settings

Once you’re done with your wheel design and behavior, you can continue with its alignment and prize settings.

The wheel alignment defines whether the wheel will be on the left, right, or in the middle of the pop-up and can be set up with a simple click. To ensure optimal display form and experience, mobile alignment will always be centered.

Wheel Settings

The wheel settings allow you to customize the font and colors of the wheel itself, along with the rewards. To access them, go to Wheel settings > Configure, or click on the wheel.

Reward Settings

The spin to win wheel is divided into 12 slots. Each section of the reward settings configures 3 slots on the wheel which will be highlighted. You can customize:

• The reward name, i.e., 5% off, No luck today, Try again

• The reward type, choosing between Percentage, Free shipping, Fixed amount, and No reward

• The reward amount depending on your previous choice.

• The reward gravity determines the probability of specific rewards appearing on the wheel. Higher reward gravity increases the chances of certain rewards showing up more frequently, while lower reward gravity decreases their frequency.

Important

The sum of the gravity of all sections must equal 100%.

When you are happy with the look and feel of your spin to win pop-up, click Publish.

Welcome Flow

After you’ve published your spin to win pop-up, a welcome flow will be created. New subscribers who opt in through this pop-up will receive a welcome message with their reward. To edit the welcome message:

1. Go to your flows and find the related flow at the top of the list.

2. Click on the edit icon.

3. Click on the SMS step in the flow and change the message.

4. Click Save.

Note

We don’t recommend changing the conditions of the flow, as they are automatically created based on your Spin to win reward settings.

Disabling Welcome Messages for Existing Subscribers

By default, all customers who spin the wheel and add their contact details will receive the welcome message with their reward, even if they already are part of your subscribers’ list. To disable the flow for existing subscribers:

1. Click on the flow trigger.

2. Go to the Custom trigger options on the left.

3. Choose Disabled from the dropdown menu.

4. Click Save.