---
title: "Creating a Yotpo Photo Review Earning Rule"
slug: "creating-a-yotpo-photo-review-earning-rule"
tags: ["Loyalty and Referrals", "Adobe Commerce (Magento)", "BigCommerce", "Salesforce Commerce Cloud", "Custom", "Reviews "]
updated: 2025-11-07T06:27:41Z
published: 2025-11-07T06:27:41Z
canonical: "support.yotpo.com/creating-a-yotpo-photo-review-earning-rule"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.yotpo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Creating a Yotpo Photo Review Earning Rule

Products

  

Loyalty & Referrals

  
  

Reviews

  
  

###### Supported plans

Pro, Premium, Enterprise

###### eCommerce Platform

BigCommerce, Adobe Commerce (Magento), Salesforce Commerce Cloud, Custom

###### Supported plans

Change this text for SMS & Email

###### eCommerce Platform

Change this text for SMS & Email

###### Supported plans

Starter, Pro, Premium, Enterprise

###### eCommerce Platform

BigCommerce, Adobe Commerce (Magento), Salesforce Commerce Cloud, Custom

###### Supported plans

Change this text for Visual UGC

###### eCommerce Platform

Change this text for Visual UGC

###### Supported plans

Change this text for Subscriptions

###### eCommerce Platform

Change this text for Subscriptions

## Goals and Outcomes

The Yotpo photo review earning rule (previously known as campaign) helps turn your customers into your best content creators. Showcasing authentic photos in reviews is a compelling way to bring your product to life and drive purchases.

This article shows how to create a Yotpo photo review earning rule and how to customize it.

> [!NOTE]
> Is this article for me?
> 
> If you're using Shopify or Shopify Plus, please refer to our [Yotpo photo review earning rule guide for Shopify](https://support.yotpo.com/v1/docs/creating-a-yotpo-photo-review-earning-rule-on-shopify).

## Create a Yotpo Photo Review Earning Rule

> [!WARNING]
> **Note**
> 
> Points for photo review submissions are awarded **only** when the review is submitted through an [**Automatic Review Request email**](https://support.yotpo.com/docs/creating-a-review-request).

<editor360-custom-block data-preprocessing="true" data-sanitizationtags="strong"><details open=""><summary>Shopify and Shopify Plus</summary><ol><li>From your main menu, go to <strong>Manage</strong><strong>&nbsp;Program &gt; Rewards Program</strong>.<strong></strong></li><li>Click on<strong>&nbsp;Create earning rule</strong>.</li><li>Under <strong>Yotpo Reviews&nbsp;</strong>select <strong>Yotpo photo review</strong>, then click <strong>Next</strong>.</li></ol></details></editor360-custom-block><editor360-custom-block data-preprocessing="true" data-sanitizationtags="strong"><details open=""><summary>All other eCommerce platforms</summary><ol><li>From your main menu, go to <strong>Manage</strong><strong>&nbsp;Program &gt; Rewards Program</strong>.<strong></strong></li><li>Click on<strong>&nbsp;Create earning rule</strong>.</li><li>Click <strong>Select</strong> on <strong>Yotpo photo review.</strong></li></ol></details></editor360-custom-block>

## Customize Your Earning Rule Settings

The Yotpo photo review earning rule is highly customizable. Below is an overview of all the settings:

Do you see a different interface?

If your earning rule settings are different from the settings listed below, please follow [this guide](/v1/docs/creating-a-yotpo-photo-review-earning-rule-on-shopify).

<editor360-custom-block data-preprocessing="true" data-sanitizationtags="thead,strong"><table><thead><tr><th>Setting</th><th>Description</th></tr></thead><tbody><tr><td><strong>What kind of reward</strong></td><td>Choose either <strong>Points</strong> or <strong>A</strong><strong>coupon</strong></td></tr><tr><td><strong>How many points/Which coupon</strong></td><td>Choose the number of points/which coupon &nbsp;the customer will receive for completing this earning rule</td></tr><tr><td><strong>Photo Moderation</strong></td><td>You may choose to reward only photos that you publish on your site</td></tr><tr><td><strong>Time between rewards</strong></td><td>You may choose to set a time limit for how often a customer can receive a reward</td></tr><tr><td><strong>Maximum Times Completed Per User</strong></td><td>You may choose to limit how many times a customer can receive this reward (ever)</td></tr><tr><td><strong>Campaign Name</strong></td><td>As you want it to appear onsite</td></tr><tr><td><strong>Reward Text</strong></td><td>As you want it to appear onsite</td></tr><tr><td><strong>Description Text</strong></td><td>As you want it to appear onsite</td></tr><tr><td><strong>Icon</strong></td><td>Choose your icon as you want it to appear onsite</td></tr><tr><td><strong>Eligibility countdown message (days)</strong></td><td>On-site message showing a countdown (in days) until the customer is eligible to get another reward</td></tr><tr><td><strong>Eligibility countdown message (hours)</strong></td><td>On-site message showing a countdown (in hours) until the customer is eligible to get another reward</td></tr></tbody></table></editor360-custom-block>

Below is a detailed explanation of all settings:

### Internal Set Up

These settings determine the behavior and functionality of your earning rule, but they are not customer-facing.

- **What kind of reward** Choose either **Points** or **A** **coupon**

**Points**

- **How many points**

The number of points the customer will get for completing this earning rule. Learn about [deciding how much points should be worth](/v1/docs/deciding-how-much-points-are-worth).

**Coupon**

- **Which coupon** Choose which coupon the customer will get for completing this earning rule. You can choose **from a list of your created coupons.** See [How to create coupons](/v1/docs/direct-and-redeemable-coupons-overview) to learn more.

Note

This reward will be added on top of any other active review earning rule you have running (such as the "Yotpo review" or "Yotpo video review".)

<editor360-custom-block data-preprocessing="true" data-sanitizationtags="strong"><section class="warningBox"><div class="title">Default: Reward is given per photo</div><div class="content"><p>The reward value that you set (either <strong>Points</strong> or <strong>A</strong><strong>coupon</strong>) will be <strong>awarded per photo.&nbsp;</strong>However, there are two options to regulate this:</p><ol><li><strong>Time between rewards</strong> setting (below)<br>Adding any waiting period will allow only <strong>one</strong> reward per waiting period</li><li><strong>Photo Moderation setting&nbsp;</strong>(below)<br>You may choose to reward only photos that you approve and publish</li></ol></div></section></editor360-custom-block>

- **Photo Moderation**
  - **Only reward published photos** - this option will only issue the reward if and when you choose to [publish it in the Yotpo Admin](/v1/docs/moderating-reviews).
  - **Reward both published and unpublished photos** *-* this option will reward immediately when the customer uploads their photos, regardless of if you ever choose to publish them on your site.

**Un-publishing photos**

If you decide to un-publish photos, it will not deduct the reward from the customer

- **Time between rewards** This setting allows you to set a waiting period to **limit how often a customer can receive this reward.**
  - **No limit:** The customer will be given one reward per photo uploaded.
  - **Any other waiting period:** The customer will only get one reward per time period, regardless of how many photos they upload. The customer must wait out the specified waiting period and then complete the earning rule again in order to receive another reward.

**Time between rewards FAQ**

- **Q:** I have no time limit set, and a customer uploads 5 images of the same product on the same review. What will happen? **A: The customer will get 5 rewards*** The same is true if they upload 5 images of different products on different reviews. *Note this also depends on the "Photo moderation" setting.
- **Q:** I set a time limit of 2 days, and I only reward for published photos. A customer uploads 5 images at the same time and I publish all of them. How many rewards will they get? **A: One.** Regardless of how many photos are uploaded and published, they will only receive one reward during the set time limit. They must complete the waiting period and complete the earning rule again in order to receive another reward.
- **Q:** I set no time limit and I only reward published photos. A customer uploads 5 images and I publish 5 of them. How many rewards will they get? **A: Five.** Since there is no waiting period, they will receive one reward for each photo you choose to publish.

- **Maximum Times Completed Per User** This is the maximum total number of times a customer can receive this reward

### Storefront Settings

These settings let you control how the earning rule will appear onsite to your customers.

- **Campaign Name** This setting is the name of your Yotpo photo review earning rule. It will appear in three places on your site: - On your on-site rewards popup or custom rewards page - In the onsite customer reward history - On the customer page in your Loyalty & Referrals Admin
- **Reward Text** This the value you want to **display to the shopper.** Make sure that this value matches the exact value you set in the internal setting How many points/Which Coupon above.

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/1cef5677-deac-4059-8f31-ad23738ebb91.png?sv=2026-02-06&spr=https&st=2026-11-04T17%3A49%3A43Z&se=2026-11-04T18%3A49%3A43Z&sr=c&sp=r&sig=BHmuao6eXvfiEkU3%2FQZy4iCNDliJAHfTtZZDyKyckB8%3D)

Note

If you make a change to the ***Reward Text*** field, don't forget to also update the ***How many points*** field. This will not be done automatically.

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/fd21ebd9-ed35-45fe-a24a-03596d0d76e6.png?sv=2026-02-06&spr=https&st=2026-11-04T17%3A49%3A43Z&se=2026-11-04T18%3A49%3A43Z&sr=c&sp=r&sig=BHmuao6eXvfiEkU3%2FQZy4iCNDliJAHfTtZZDyKyckB8%3D)

- **Description Text**

After the customer clicks on the earning rule, they will see a short 1-2 sentence description of the reward

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/6ef21ce7-274a-4409-9e52-87752586945b.png?sv=2026-02-06&spr=https&st=2026-11-04T17%3A49%3A43Z&se=2026-11-04T18%3A49%3A43Z&sr=c&sp=r&sig=BHmuao6eXvfiEkU3%2FQZy4iCNDliJAHfTtZZDyKyckB8%3D)

- **Icon**

By default, the Yotpo photo review icon is set to an image icon, but you can also choose from hundreds of other options. **Click “Use Font Awesome Icon Names”** and copy & paste the icon name you want to use

- **Eligibility countdown message (days)**

If you set a “Time between rewards” limit, customers will see this countdown message

You're eligible to participate again in *|days|* days.

The correct number of days will automatically populate.

- **Eligibility countdown message (hours)**

If you set a Time between rewards” limit, customers will see this countdown message

You're eligible to participate again in *|hours|* hours.

The correct number of hours will automatically populate.