Segments with Email Properties Overview
Using the Yotpo SMS & Email filter, you can segment and create effective SMS marketing campaigns that target specific customers already stored in the app.
In this article, you'll learn how to create a dynamic segment that collects and adds new customers based on email properities.
Getting Started
In your Yotpo SMS & Email main menu, go to Audience > Lists & Segments.
Click Create audience.
In the popup, select Build manually and click Create audience.
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Creating a Segment with Email Properties
In the segment builder, you build your segments using many different conditions. Follow the steps below to locate and use the Email conditions:
From the dropdown menu, select the Email category to view the conditions.
Choose a condition and specify the definition for your segment. For example, to select only customers who have given email marketing consent, select the Email consent status condition and specify the definition as Is and Subscribed.
When you’ve selected and specified all of the conditions you want, click the pencil icon at the top of the builder to rename the segment.
Click Save segment.
You can now view your new segment in Segments & Lists.
Edit a Segment
You can change the conditions you defined for your segment or a predefined segment at any time. Upon changing the conditions, your segment will be dynamically updated right away. To edit a segment, do the following:
Next to the relevant segment, click Edit segment conditions.
Update the conditions.
When you’re done, click Save segment.
Viewing Your Segment’s Subscribers
To view all of the subscribers currently included in a segment, just click the View customers button next to the relevant segment. You’ll see a list of all email subscribers who are currently included in this segment.
Available Customer Action Conditions
The table below contains a list of all of the available email conditions.
Customer Detail Condition | Definition |
|---|---|
Email consent status | Whether or not a customer has given email marketing consent
|
Email sent | Whether or not a customer was targeted in an email via a specific campaign, a specific flow, or any campaign or flow within in specified time frame |
Received email | Whether or not a customer received an email via a specific campaign, a specific flow, or any campaign or flow within in specified time frame |
Opened an email | Whether or not a customer opened an email via a specific campaign, a specific flow, or any campaign or flow within in specified time frame |
Clicked email link | Whether or not a customer clicked a link in an email via a specific campaign, a specific flow, or any campaign or flow within in specified time frame |
Converted from an email | Whether or not a customer made a purchase after clicking a link in an email via a specific campaign, a specific flow, or any campaign or flow within in specified time frame |
Marked email as spam | Whether or not an email sent to the customer via a specific campaign, a specific flow, or any campaign or flow within in specified time frame was marked as spam
|
Email soft bounce | Whether or not an email sent to the customer via a specific campaign, a specific flow, or any campaign or flow within in specified time frame was marked as a soft bounce
|
Email hard bounce | Whether or not an email sent to the customer via a specific campaign, a specific flow, or any campaign or flow within in specified time frame was marked as a hard bounce |
Now target your new segment with a marketing campaign.