Creating Segments with Email Properties

      Creating Segments with Email Properties

        Article Summary


        SMS & Email
        Supported plans

        Free, Starter, Pro, Premium, Enterprise

        eCommerce Platform

        Shopify, Shopify Plus

        Segment and refine your audience targeting, so you can engage customers with tailored email marketing campaigns. Using segments can improve your overall open and click-through rates and drive more sales. Learn more about segments

        Create a new segment

        To create a segment, do the following: 

        1. In your Yotpo SMS & Email main menu, go to Audience > Lists & Segments.
        2. Click Create new.
          1. Under Type, select Segment.
          2. Enter a name for your segment.
          3. Click Create.
        3. From the list of available filters, select Email actions.
        4. Choose a rule and define the time period. For example, to send an email to all email contacts who opened an email sent by you within the last week, select the Opened email rule and set the time period to Last 7 days. You can add as many rules to your segment as you like, and use and/or conditions to make your targeting more specific. See all rules
        5. When you’re done, click Save.You can now view your new segment in Segments & Lists. 

        Edit a segment

        You can change the rules you defined for your segment or a predefined segment at any time. Upon changing a rule, your segment will be dynamically updated right away. To edit a segment, do the following:

        1. Next to the relevant segment, click Edit segment rules.
        2. Update the rules.
        3. When you’re done, click Save.

        View all subscribers in a segment

        To view all of the subscribers currently included in a segment, just click View next to the relevant segment. You’ll see a list of all email subscribers who are currently included in this segment.

        Available rules

        The table below contains a list of all of the available filters for email actions. For each filter, you can use any of the following time periods: 

        • All time
        • Last 7 days
        • Last 30 days
        • Last 3 months
        • Last year
        Last sent emailEmail contacts who were sent an email within a selected period of time
        Last delivered emailEmail contacts who have received an email within a selected period of time
        Last opened emailEmail contacts who have opened an email within a selected period of time
        Clicked an email linkEmail contacts who clicked a link in an email within adefined time period.
        Email went to spamEmail contacts whose email was marked as Spam, within a selected period of time.
        Converted via emailEmail contacts who converted via email within a definedperiod of time.
        Email subscriberInclude or exclude contacts who subscribed to Email marketing
        Email soft bouncedEmail contacts whose email was temporarily bounced by the email server, in a selected time period
        Note: In new campaigns, soft-bounced subscribers from the last 7 days are excluded by default. Learn more
        Email hard bouncedEmail contacts whose email was permanently bounced by the email server, in a selected time period.
        Note: In new campaigns, hard-bounced subscribers and spam are excluded by default irrespective of the included and excluded audiences. Learn more

        Next steps

        Now target your new segment with a marketing campaign. Learn more about creating an email marketing campaign

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