Creating Segments with Email Properties

Segment and refine your audience targeting, so you can engage customers with tailored email marketing campaigns. Using segments can improve your overall open and click-through rates and drive more sales. Learn more about segments

Create a new segment

To create a segment, do the following: 

1. In your Yotpo SMS & Email main menu, go to Audience > Lists & Segments.
2. Click Create new.
   1. Under Type, select Segment.
   2. Enter a name for your segment.
   3. Click Create.
3. From the list of available filters, select Email actions.
4. Choose a rule and define the time period. For example, to send an email to all email contacts who opened an email sent by you within the last week, select the Opened email rule and set the time period to Last 7 days. You can add as many rules to your segment as you like, and use and/or conditions to make your targeting more specific. See all rules
5. When you’re done, click Save.You can now view your new segment in Segments & Lists. 

Edit a segment

You can change the rules you defined for your segment or a predefined segment at any time. Upon changing a rule, your segment will be dynamically updated right away. To edit a segment, do the following:

1. Next to the relevant segment, click Edit segment rules.
2. Update the rules.
3. When you’re done, click Save.

View all subscribers in a segment

To view all of the subscribers currently included in a segment, just click View next to the relevant segment. You’ll see a list of all email subscribers who are currently included in this segment.

Available rules

The table below contains a list of all of the available filters for email actions. For each filter, you can use any of the following time periods: 

• All time
• Last 7 days
• Last 30 days
• Last 3 months
• Last year

Next steps

Now target your new segment with a marketing campaign. Learn more about creating an email marketing campaign