---
title: "Direct Rewards Overview on Shopify and Shopify Plus"
slug: "direct-rewards-overview-on-shopify-and-shopify-plus"
tags: ["Loyalty and Referrals", "Shopify Plus", "Shopify"]
updated: 2024-09-19T09:19:30Z
published: 2024-09-19T09:19:30Z
canonical: "support.yotpo.com/direct-rewards-overview-on-shopify-and-shopify-plus"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.yotpo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Direct Rewards Overview on Shopify and Shopify Plus

Products

  
Loyalty & Referrals

###### Supported plans

Pro, Premium, Enterprise

###### eCommerce Platform

Shopify, Shopify Plus

Direct rewards (previously known as direct coupons) are rewards your customers receive directly as a result of fulfilling a loyalty activity without having to redeem any points.

Please note:

Direct rewards are also commonly used for:

- The [Referral Program](/v1/docs/setting-up-your-referral-program) if you want to give the referred friend a direct reward without making them create an account
- The [VIP Tiers](/v1/docs/loyalty-referrals-vip-tiers) if you want to give your customer a reward for entering a tier
- If using any other platform, refer to our [Creating a Coupon](/v1/docs/direct-and-redeemable-coupons-overview) article

## Creating a direct reward

To create a direct reward, do the following:

1. Log in to your Loyalty & Referrals admin.
2. Click on the **Manage** **Program** tab in the main menu on the left.
3. Click **Direct Rewards.**
4. Click **Create a New Coupon**.  
![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/dc8c53c1-3c43-4920-8341-3ec888f090b6.png?sv=2026-02-06&spr=https&st=2026-11-12T16%3A27%3A19Z&se=2026-11-12T17%3A27%3A19Z&sr=c&sp=r&sig=09rAVyCXN3JYR6gWqA7NabGeWKuu%2BDyNKXe5QQHAuP0%3D)
5. Choose the direct reward you’d like to create from the **Coupon Type** drop-down menu.
6. Based on the reward type you selected, fill out the relevant settings that appear below.
7. Click **Save Coupon**.

## Next steps

Now that you’ve created a few direct reward options, you can complete the set up of your [Loyalty earning rules](/v1/docs/campaigns-overview), [Referral Program](/v1/docs/setting-up-your-referral-program), and [VIP Tiers](/v1/docs/loyalty-referrals-vip-tiers).