Creating Segments with Predictive Data

Segments with Predictive Data Overview

Segment and refine your audience targeting, so you can engage customers with tailored email marketing and SMS campaigns. Using segments can improve your overall open and click-through rates and drive more sales. Learn more about segments.

In this article you will learn how to create a dynamic segment that collects and adds new customers who correspond to specified predictive data.

Getting Started

In your Yotpo SMS & Email main menu, go to Audience > Lists & Segments.

1. Click Create audience.

2. In the popup, select Build manually and click Create audience.

Creating a Segment with Predictive Data

In the segment builder, you build your segments using many different conditions. Follow the steps below to locate and use the Predictive data conditions:

1. From the dropdown menu, select the Predictive data category to view the conditions.

2. Choose a condition and specify the definition for your segment. For example, to select only customers who very likely to repurchase, select the Repurchase likelihood condition and specify the definition as Is and Very likely.

3. When you’ve selected and specified all of the conditions you want, click the pencil icon at the top of the builder to rename the segment.

4. Click Save segment.

Edit a Segment

You can change the conditions you defined for your segment or a predefined segment at any time. Upon changing the conditions, your segment will be dynamically updated right away. To edit a segment, do the following:

1. Next to the relevant segment, click Edit segment conditions.

2. Update the conditions.

3. When you’re done, click Save segment.

Available Customer Detail Conditions

The table below contains a list of all of the available email conditions.

Available Predictive Data Conditions

The table below contains a list of all of the available predictive data conditions.

Now target your new segment with a marketing campaign.