Grouping Products in Yotpo Reviews
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Grouping Products in Yotpo Reviews
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Goals and Outcomes
Product Grouping allows you to group similar or related products and share reviews across those products. This is especially helpful when customers may leave only a few reviews per product variant, like different colors of the same shoe style. By grouping products, you can, for example, display reviews for all colors of that shoe.
Benefits of Product Grouping
Consolidate reviews across product variants
Boost social proof on new product launches
Improve conversion with richer review content
Tip
Launching a new shoe color? Add it to an existing group and its product page will show reviews from other colors in the same style.
In this article, you’ll learn how to group products in Yotpo Reviews.
Product Grouping Overview
How It Works
When products are grouped, customers will see shared reviews and average star ratings across all products in the group in key areas of your store, including:
Important
Yotpo cannot guarantee that grouped product reviews will appear in Google Shopping results, as Google uses proprietary algorithms to determine eligibility.
Here is what a grouped product review will look on-site:
The following general attributes are shown for grouped reviews:
Average review score
Custom Question results (available on selected Yotpo plans only)
Total number of reviews
Grouping Requirements and Limitations
To ensure optimal performance and compliance:
The “Product Group“ column in the product catalog:
Can contain max 100 characters
Supports only lowercase alphanumeric characters (a–z, 0–9, “_”, “-”)
Can’t contain spaces
Each product can belong to one group only.
Each group can have up to 1,000 products assigned to it.
Reviews of grouped products may take up to 24 hours to appear on-site following a successful product catalog update.
If an order contains multiple products from the same group, only one product from the group will be included in the review request email.
How to Group Products
You can create new product groups and group or ungroup products through your Product Catalog.
For Shopify users
To learn more about how to easily group products via Shopify tags, see Keeping Your Shopify and Yotpo Product Catalogs Updated.
For Adobe Commerce users using the Yotpo 4.X.X extension
To avoid any conflicts in your product catalog, we recommend you create your product groups in the Adobe Commerce Admin. Learn more about managing your product catalog.
To group products, do the following:
Create a group name, e.g. mountain_shoes
Add the group name for the products you want to group in the Product Group column in your Product Catalog. To learn more, see Importing Product Catalogs and Updating The Product Catalog.
Important
We recommend that you only group related products. Grouping unrelated products may detrimentally impact your SEO and some advanced Google features.
Where Grouped Reviews Appear in the Reviews Widget
Grouped reviews appear after native product reviews and are ordered based on your widget's sorting settings.
For example, if sorting is by badge and then by score, the Reviews Widget will show native reviews from verified buyers, then grouped reviews from verified buyers, then native reviews with 5-star ratings, and so on.
Note
Reviews of grouped products may take up to 24 hours to appear on-site following a successful product catalog update
Reviews for products on your blocklist
Reviews for products on your blocklist will show in grouped products, but only those reviews that were collected prior to adding the product to the blocklist. The link for the product on the blocklist, however, will not be clickable.
New reviews for products on your blocklist will not appear for any of the grouped products. New reviews for other products in the group will likewise not appear on the product on your blocklist.
Syndicated reviews
Syndicated reviews appear after grouped reviews.
See the example below:
Criterion | Order in Reviews Widget |
|---|---|
1. Badge | Native reviews from verified buyers |
Grouped reviews from verified buyers | |
Syndicated reviews from verified buyers | |
2. Score | Native reviews with 5-star ratings |
Grouped reviews with 5-star ratings | |
Syndicated reviews with 5-star ratings | |
... | ... |
Customizing Grouped Product Reviews
By default, the following elements are shown in grouped product reviews:
Attribution: The source of the review
A link from the group review attribution to the original product
Grouped products in the Photos Carousel
Don’t want to display attribution or grouped product photos?
Contact Yotpo Support and we’ll be happy to assist.
Number | Description |
|---|---|
1 | The grouped review |
2 | Attribution (the product the review was written for) |
Note
Make sure to upgrade to the latest version of the Yotpo widget for the attribution to show.
Best Practices
Group out-of-stock products, including products on your blocklist, to leverage those products' reviews.
For product launches, group new items with existing ones for instant review credibility.
For samples, group with full-size products if automatic review request emails are enabled.
Verifying if Reviews Are Grouped in Yotpo
Shopify
Log in to your Shopify admin.
Go to Products.
Click a product to open its settings.
Look under the Tags section for the group name.
Repeat for related products.
Adobe Commerce (Magento)
If you’re using the Yotpo Extension version 4.0.0 or higher:
Go to Stores > Configuration > Yotpo Configuration.
Under Catalog > Custom Product Attributes, ensure the correct grouping attribute is selected and follows naming rules.
If you’re using an older extension version:
In Yotpo, go to Account Settings > Product Catalog > Update Products.
(Optional) Check Include products on blocklist.
Enter your email and click Send Catalog.
Check the received file for the Product Group column.
Other Platforms
In Yotpo, go to Account Settings > Product Catalog > Update Products.
(Optional) Include products on blocklist.
Enter your email and click Send Catalog.
Open the file you receive and verify grouping under the Product Group column.
Tip
To verify reviews are properly grouped, you can locate one sample review that should appear across the grouped products. To do that, visit the relevant product pages and check whether the same review appears on each of them. This helps confirm that the grouping works as intended.
Learn more about updating the product catalog.
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