Translating Yotpo Reviews for Global Shoppers

Goals and Outcomes

Letting customers read reviews in their preferred language can significantly boost engagement and drive conversions. With Yotpo, you can choose between two translation options:

1. Translation on Demand: Allows shoppers to translate individual reviews instantly into the language they’re browsing in.

2. Pre-Translation: Automatically displays translated reviews at page load based on shopper language and your translation settings.

Review translation makes your reviews more accessible in multilingual markets, builds trust, and improves the overall shopping experience. In this article, you’ll learn how review translation works and where it’s supported within Yotpo Reviews.

Review Translation Overview

Languages and Availability

Review translation is available in the following locations:

• Reviews Widget

• SEO Page

• Reviews Tab

• Reviews media modal

Yotpo supports approximately 35 languages, covering major European, Asian, and Middle Eastern regions. You can configure which languages are pre-translated, while others remain available for on-demand translation.

What Gets Translated

The translation feature covers the full review experience, including:

• Review headline and body

• Comments

• Text metadata (e.g., timestamps, star rating text, etc.)

• Custom questions and attributes (e.g., variant, reviewer info, location, etc.)

• Syndicated reviews from other stores or regions

Limitations and Considerations

Search Limitation

Translated content is not indexed in the widget's on-site search. Free text searches will only return results from original (non-translated) review content.

Translation Method

Yotpo uses a combination of translation technologies to balance speed and accuracy. By default, we prioritize high-performance machine translation. If necessary, we automatically fall back to LLM-based translation to maintain a smooth and reliable experience.

Language Detection

Yotpo's algorithm performs dominant language detection on each new review using the most advanced available technology.

• Language detection accuracy depends on text length: detection for review strings of 20 or more characters is significantly more accurate. Very short text strings may yield less reliable results, though improvements are constantly being released as technology advances.

• If the dominant language detection algorithm fails, the review is assigned a language based on the default language set in your account.

Translation Options

Yotpo supports two types of translation:

1. Translation on Demand

This option allows shoppers to manually translate reviews into their browsing language. Translations are powered by Amazon Translate and are triggered only when a shopper clicks to translate.

When enabled, shoppers will see:

• Translate Button: Enables instant translation of the review into the shopper’s language.

• Inline Translations: Review content is translated within the widget interface.

• “See Original” Button: Allows shoppers to toggle back to the original review.

• Translation Notice: A message indicates that the review is translated for transparency (e.g., “Translated from Spanish by AWS”).

Note

User testing indicates that clearly mentioning the translation service is highly important for building user trust.

2. Pre-Translation

Pre-translation automatically shows reviews in the shopper’s language at page load when that languag has been pre-configured by the merchant.

When enabled, shoppers will see:

• Reviews already translated when their browsing language matches the pre-translated language.

• A link to view the original review.

• A translation notice indicating the content has been translated.

How Pre-Translation works per platform

• Shopify Markets

  • Our widget dynamically loads in the language of the storefront the shopper is browsing. Storefront languages are set in Shopify Markets. Learn more about Shopify localization and translation.

  • If the storefront the user is browsing matches one of the pre-translated languages, the review is shown already translated.

  • If there’s no match, the original review appears with a Translate button.

• Other platforms

  • Translation is based on the widget language.

  • If the widget is set to a pre-translated language, reviews are automatically shown in that language.

  • If no match is found, the original review appears with a Translate button.

Feature Pricing

Translation on demand (via the translate button) is available on paid plans (Pro and above). Pre-Translation is available for Premium and above, with 3 languages included for Premium and 5 for Enterprise. Additional languages are available for an extra cost. Please contact your Yotpo representative for more information.

How to Enable Review Translation

Review translation is not currently available as a self-service feature in the Yotpo admin. To enable it, please contact your Yotpo representative.

Self-serve configuration will be available in an upcoming release.

FAQ

Q: Which languages are supported?

A: The feature supports over 35 major languages, including English, German, French, Spanish, Japanese, Arabic, Hebrew, and more.

Q: Is translation automatic?

A: Yes. On-demand translations occur when a shopper clicks the Translate button. Pre-translations load automatically based on browser or widget language.

Q: Can reviews be pre-translated?

A: Yes. You can configure pre-translation for specific languages. Shoppers will see reviews translated automatically when their language matches.

Q: Is there a limit to how many reviews shoppers can translate?

A: No. Shoppers can translate as many reviews as they wish using the on-demand feature.