Goals and Outcomes
Increase your review collection rate by sending customers a direct link to submit a review through any communication channel. You can also embed the link on your site, inside your email editor, in marketing campaigns, and more.
This feature allows you to generate and personalize a direct link that leads to a review submission page, without waiting for an email or SMS trigger.
In this article, you will learn how to generate and customize a shareable review link.
How it works
Every generated link creates a customized landing page that you can share with customers through any channel. You can choose between asking for a product review or a site review.
Once a customer submits a review, it will go through the standard verification process.
Customer Verification Process
Tip
All product reviews by Verified Buyers are eligible for Google Shopping and Facebook syndication.
All site reviews by Verified Reviewers are eligible for Google Seller Ratings syndication.
During the review submission process, the customer will be asked to enter and confirm their email address. The review will receive a badge based on the verification result:
If the customer confirms their email and the system finds a past purchase for this product, the review is marked as Verified Buyer.
If the customer confirms their email but the system does not find a purchase, the review is marked as Verified Reviewer.
If the customer does not confirm their email, the review is marked as Anonymous.
To learn more about reviewer statuses, see the Reviewer Badges article.
To learn more about reviewer badges, check out the Reviewer Badges article.
Note
The customer verification process applies only to orders from the last 12 months.
Getting Started
You can generate a shareable review link either automatically or manually.
Feature Process
Generating a Link Automatically
From your Yotpo Reviews main menu, go to Emails > Shareable Review Link.
Choose whether you want to send a product review or a site review. If you choose a product review, you will see an option to choose a specific product.
Once you’ve configured all the settings, click Get link.
You can copy this link and share it on social media, via instant messaging, email, etc.
You can copy the code and embed the link to your site, email editor, marketing campaign, etc.
You can also add a personal touch to the link by filling in the customer’s name and/or email address.
Generating a Link Manually
If you want to embed a custom link on your site, use the following URL and adjust the parameters:
https://landing-pages.yotpo.com/base/#/review?&appkey={{MY_APPKEY}}&display_name=&email=&email_type=review_request_link_product&page_title=Please%20write%20a%20review&product_title={{PRODUCT NAME}}&review_accept_one_field=true&review_images=true&review_source=review_request_link_product&review_title_required=true&skip_share=false&sku={{PRODUCT ID}}&ref=yotpoMake sure to change the following URL parameters:
Appkey - Your account app key. To learn more, go to Finding your Yotpo App Key and Secret Key
Product name - The name of the product as it appears in your Yotpo product catalog. To learn more, go to Updating The Product Catalog
Product ID - The product ID as it appears in your product catalog. To learn more, go to Updating The Product Catalog
Next steps
After sharing the links with customers, you can track performance and see how many reviews were submitted through these links in your Reviews Dashboard.

To learn more about the dashboard, check out the Reviews Dashboard article