Google Seller Ratings

      Google Seller Ratings

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        eCommerce Platform

        Shopify, Shopify Plus, Adobe Commerce (Magento), BigCommerce, WooCommerce, Volusion, Salesforce Commerce Cloud, Custom

        Google seller ratings let shoppers know you are a trusted business with a good reputation by displaying your store’s star rating alongside your ads. This improves the performance of your ad campaigns with very little effort on your part. 

        According to Google, adding seller ratings to Google Ads campaigns increases their click-through rate by 10%.  This means your Cost-per-click (CPC) goes down and you’ll see an increase in high-quality traffic.

        In this article, you’ll learn how to connect Yotpo Reviews with Google so you can start showcasing your site reviews and seller ratings on Google Search and other sites.

        How it works

        Seller ratings showcase your store’s customer experience in ads and unpaid formats and may show up on mobile and web across the Search Network and YouTube. 

        Seller ratings usually include:

        • A rating out of 5 stars
        • The number of ratings the business has received
        • A qualifier, such as the average delivery time, that highlights why you got the rating (if data is available)
        • A link to read recent reviews

        The reviews shown in the ad You can expand the aggregated site reviews by clicking the star rating icon.

        Please note:
        The site reviews shown in the search results and the Google Seller Ratings page will only include reviews from the last 12 months.

        You can view this page for your site by using the following URL:

        Learn more about seller ratings in Google Ads help and our blog post Google Seller Ratings — The Complete Guide.

        Before you start

        You don't need to be a Shopping advertiser or have a Google Merchant Center account for your ads or listings to be eligible for seller ratings extensions on the Search Network.

        Just make sure you fulfill all of the Google seller rating requirements and have read the Google seller rating logic disclaimer.

        Click to view disclaimer
        • Yotpo runs a specific set of algorithms to filter and meet Google policies. Reviews that contain profanity words and short content reviews are being filtered out by Yotpo. 
        • After Yotpo's filters, Google runs another set of algorithms and logic to ensure only high-quality, verified reviews are used for seller ratings, and this is the reason why you might see a lower number on your Google page.
        • Google doesn't provide specific details regarding the algorithms that filter reviews.
        • Google doesn't share information about which reviews they choose to include.
        • Google does not guarantee that GSR will appear even if you meet all their guidelines.
        • Yotpo can guarantee that your reviews will appear on the Dedicated Seller Ratings Page, however, we cannot guarantee that they will appear in an organic search, as that is entirely up to Google's internal logic and algorithms.
        • Google requires Yotpo to send all valid reviews in the feed, even if they are bad reviews. It is not possible to alter or remove the reviews that are being sent to Google and even unpublished reviews will be sent out
        Don’t have enough site reviews to show a seller rating?

        Google seller rating requirements

        Only certain Google ads are eligible to appear with seller rating annotations. Once you meet the following criteria, your ads will be eligible to show seller ratings on Google search results and Google search partners.

        What you need to be eligible to show a Google seller rating:

        • You must have at least 100 verified site reviews created within the past 12 months.
        • Each review must have been collected from a verified buyer from an automatic review request, manual review request, or 2-in-1 review request.
        • Each review must have been created in the country of the searcher. For example, if you have 100 eligible reviews created by customers with an IP address in the USA, and a person searches for your brand in Italy, they will not see your Google seller rating.

        See the complete list of requirements for seller ratings from Google.

        Please note:
        • Once you open a Google Ads account, seller ratings will be available for you in all search advertising campaigns as an automated extension.
        • Google requires that Yotpo maintains all site reviews previously collected even if the customer stops using Google seller ratings or leaves Yotpo.

        Connecting your account

        To connect your Yotpo account to Google and start showing your site reviews and seller rating:

        1. In your Yotpo Reviews main menu, go to Meta & Google > Google Seller Ratings.
        2. Click Connect. We’ll now prepare and send your site reviews feed to Google.

        It usually takes 2-6 weeks for Google to process your feed. After this is complete, you’ll start seeing your site reviews and seller ratings on Google. 

        Once you connect, you will be able to see:

        • When the connection was made 
        • When the last feed of reviews was sent to Google
        • Check if your store has a seller rating

        Checking your seller rating

        If you want to check if Google is showing your site reviews and seller rating, click the Check if your store has a seller rating link on the Seller Rating page of Yotpo Reviews.

        The site reviews shown in the search results and the Google Seller Ratings page will only include reviews from the last 12 months.

        We have a few solutions to help you collect more site reviews. To learn more, refer to our guide Generating More Site Reviews for Google Seller Ratings.


        There are several reasons why you might not see your site reviews or seller ratings in Google search results.

        Follow the steps below to troubleshoot:

        1. Check you’re eligible to show a seller rating by reviewing the Google seller rating requirements. There may not be enough reviews yet, in which case you will see ‘No rating yet’ when clicking the link on the Seller Rating page of Yotpo Reviews:

        1. Wrong country code - the link has the wrong country code - the link redirects you to a page with a specific country code. In the example below, the country code is for Austria:

        If most of your eligible reviews were collected in the U.S., it will seem as though there’s something wrong with your Google seller ratings. Change the country code to match the source country of users who submitted reviews. To view reviews from a different country source, change the two letters after the "&c=" part of the URL to the relevant two-letter ISO country code.

        For a full list of ISO country codes, click here.

        For a full list of ISO country codes, click here

        1. Wrong store URL - the wrong URL may prevent a seller ratings page from loading. You can go to the General Settings page of your Yotpo account and check if the URL under the ‘Your website’ field is correct. Correcting the URL should update the seller ratings within a few seconds.
        2. Make sure that no incentive was offered for your reviews. If a review is marked as 'incentivized', the review will not be eligible. To learn how to mark a review as 'Incentivized', see Moderating Reviews.
        3. Check the reviews were created by a verified buyer. From our experience, reviews that aren’t originated via email may not show up.
        Still can’t see your seller ratings?
        Google sometimes chooses not to show seller ratings. This might be for several reasons, for example, they believe the underlying feedback is unrelated to what's being advertised in a specific ad. In this case, we recommend you contact Google support.

        Next steps

        Set up Google Shopping Syndication to make sure your product reviews are also visible on Google shopping.

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