Sending a Click-to-buy SMS Campaign

Goals and Outcomes

With the Click-to-Buy feature, you can create an immediate and seamless shopping experience in your SMS campaigns. Send your customers directly from the message to checkout with just one click, making their path to purchase faster and more convenient. Each personalized link leads to a pre-populated cart, helping you boost conversions effortlessly.

In this article, you'll learn how to create a Click-to-buy campaign.

Click-to-Buy SMS Campaign Overview

Use the Click-to-Buy feature with Yotpo's native Shopify integration to create personalized links that take your customers to a pre-populated cart. Easily promote specific products to targeted audiences and apply discounts directly within your SMS campaign setup. You can include this feature in both campaigns and flows like Customer Winback, Yotpo Loyalty birthday reminders, points reminders, redemption reminders, VIP tier updates, Product Created, Order Refund, New Subscriber Confirmation, and Product Update flows.

Getting Started

To access the Click-to-buy feature, navigate to the Yotpo SMS & Email main menu, go to Campaigns > My Campaigns, and click on Create campaign. Select SMS, and click Create campaign.

Setting Up a Click-to-Buy SMS Campaign

1. In the campaign editor, set up your target audience and message copy.

2. Select the Click-to-buy URL option in the personalization tags section.

3. Select your products in the popup and click Next.

4. Include a product GIF to showcase the products by enabling the toggle.

5. Add a discount if desired.

6. Complete the campaign setup and send your Click-to-buy campaign.

Once you have finished designing the rest of your campaign, you can review and send it.

Visual Walkthrough

Successful Outcome

Once you have setup the Click-to-buy personalization tag successfully, you will see it and any gif you have included in your campaign preview.