Goals and Outcomes
AI platforms and Large Language Models (LLMs), such as ChatGPT and Gemini, may use publicly available product information when answering shoppers' questions and helping them evaluate products, make purchase decisions, and convert.
Yotpo LLM Crawlability is a functionality that makes review content available in a format that AI platforms can access, read, and understand. It makes your ugc content more discoverable by exposing relevant review information directly in the initial HTML of your Product Detail Pages (PDPs).
In this article, you'll learn:
How LLM Crawlability works.
Which stores are supported automatically.
When additional implementation is required.
What review content can be exposed.
What to expect from AI platforms after the content is made crawlable.
How It Works
When a supported Product Detail Page (PDP) loads, Yotpo makes the review content displayed on the page, based on the merchant's configuration, available directly in the page's initial HTML so AI crawlers can access and process it.
For shoppers, the regular Yotpo Reviews widgets continue to load and display normally. The crawlable review content is handled as part of the page-loading process and does not change the standard shopper experience.
Making this information available in the page source helps AI platforms discover and understand authentic product feedback more effectively.
Note
Making content crawlable does not guarantee that a third-party AI platform will crawl, index, retrieve, or display it. Each platform independently determines which information it uses and surfaces in its responses.
Check Whether You Need to Take Action
The setup depends on your storefront configuration.
Out-of-the-box support
LLM Crawlability works automatically if your store:
Uses a Shopify storefront that is not headless.
Uses Yotpo Reviews Widgets v3.
Has the Yotpo Reviews widget installed using a Shopify widget block.
No development work or additional implementation is required.
Yotpo automatically makes the supported review content available in a crawlable format as part of the Product Detail Page (PDP) loading process.
Platforms Requiring Manual Intergration
Additional implementation is required if your store uses:
Shopify Headless.
Salesforce Commerce Cloud.
Adobe Commerce/Magento.
BigCommerce.
Another non-Shopify eCommerce platform.
A custom storefront architecture.
Your development team will need to manually retrieve the Yotpo LLM schema on the server side and integrate the resulting HTML into your product page component.
For implementation requirements, code examples, caching recommendations, and verification instructions, see the LLM Schema Integration Guide - Yotpo UGC Discovery in the Yotpo API documentation.
Note
Yotpo Reviews widget frameworks v1 and v2 are not supported.What Review Content Can Be Exposed.
Yotpo exposes only the review content that is displayed on the Product Detail Page based on the merchant's configuration. Depending on what is shown on the page, the crawlable information may include:
Average star rating and number of reviews.
Top reviews.
Top review topics.
Questions and answers.
Review summaries by topic.
Review summaries by product.
The information exposed to AI crawlers reflects the review content associated with the product and does not introduce additional claims or information beyond the product's Yotpo Reviews content.
Understanding AI Discoverability
Making your review content crawlable improves the ability of AI platforms to access it, but AI discovery is not deterministic.
An AI platform may choose whether to:
Crawl a particular page.
Index the information it finds.
Retrieve that information for a specific question.
Include it in a generated answer.
Results can therefore differ between prompts, users, sessions, locations, model versions, and over time.
Because of this, asking an AI platform the same question once or a few times is not a reliable way to determine whether your review content is crawlable.
Verifying Your Implementation
If your store requires manual implementation, your development team can verify that the content is available by:
Opening a Product Detail Page (PDP).
Viewing the page source.
Searching for
yotpo-reviews-section-data.
If the implementation is working correctly, the page source should contain a section with the relevant review data.
For troubleshooting and implementation details, see the LLM Schema Integration Guide - Yotpo UGC Discovery in the Yotpo API documentation.
Disabling LLM Crawlability
This option applies only to stores using the out-of-the-box Shopify implementation.
If you do not want to use LLM Crawlability, contact your Yotpo representative or Yotpo Support for assistance.
Stores that require manual implementation can choose to skip the integration.