Malomo - Integration Guide for Yotpo SMS & Email
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    Malomo - Integration Guide for Yotpo SMS & Email

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    Article summary

    Products


    SMS & Email

    Supported plans

    Free, Starter, Pro, Premium, Enterprise

    eCommerce Platform

    Shopify, Shopify Plus

    The Malomo and Yotpo integration allows merchants to send personalized and targeted emails or SMS messages based on the shipping events and status of orders tracked by Malomo.

    This integration will allow  Malomo to send tracking information back to Yotpo, so you can incorporate shipping data into automated flows in near real-time.

    In this article, you will learn how to connect Malomo and Yotpo and how to set up email and SMS flows for Malomo events.

    About Malomo

    Malomo is a branded order tracking & analytics platform that helps connect users. Malomo proactively monitors every shipment you send and can detect dozens of different post-purchase events. Use those events to trigger email and SMS messages to your customers, or alert your Customer experience team of critical issues.

    Send transactional messages directly from your marketing platforms so you can easily control the design and content. Transactional messages also see a 3x higher open and click-through rate. Use them to re-market and turn delivery from a cost center into a powerful retention engine.

    Connecting Malomo with Yotpo SMS & Email

    To connect Malomo with Yotpo:

    1. In your Yotpo SMS & Email main menu, go to Integrations.

    2. Search for Malomo in the navigation bar and click Connect.

    3. Complete the prompts of the install flow. Once complete, you’ll see the integration is successfully installed within your Yotpo account.

    You are all set to use the integration and set up your flows.

    Setting up SMS & Email flows

    To make the most out of the integration, we recommend setting up flows for the following statuses as the main shipping emails: 

    • Pre Transit

    • In Transit

    • Out for Delivery 

    • Delivered 

    And then, these as add-ons for shipping issues: 

    • Failure (Delivery Attempted)

    • Available for Pickup

    • Return to Sender 

    Click below to view the full list of available Malomo events.

    List of Malomo events

    The Malomo and Yotpo SMS & Email integration supports the following events as triggers in Yotpo for SMS flows.

    Event name

    Description

    Malomo Shipment Unknown

    The carrier doesn’t know the current status of the shipment. This is typically seen when a shipping label has been created, but before the label has registered in the carrier’s system.

    Malomo Shipment Pre Transit

    A shipping label was created and has been registered in the carrier’s system. However, the carrier has not yet taken possession of the shipment.

    Malomo Shipment In Transit

    The shipment is in the carrier’s possession and is en route to its destination

    Malomo Shipment Out For Delivery

    The shipment is currently on its last mile and is en route to the destination address

    Malomo Shipment Delivered

    The local delivery vehicle has reported the package was delivered

    Malomo Shipment Return To Sender

    The shipment was not successfully delivered and is en route back to the sender

    Malomo Shipment Canceled

    The delivery has been canceled typically by either the seller or recipient

    Malomo Shipment Available For Pickup

    The shipment is available for pickup from the carrier’s facility, such as a post office

    Malomo Shipment Failure

    A delivery was attempted but the shipment could not be delivered

    Malomo Shipment Error

    An unknown delivery error occurred

    To set up a flow:

    1. In your Yotpo SMS & Email main menu, go to Flows and click Create Flow from Scratch.

    2. Click Choose Trigger and search for Malomo.

    3. Select the relevant flow trigger based on the event you are looking for.

    4. Choose SMS/MMS Message or Email as an action. This means an SMS/MMS message or email (depending on what you choose) will be sent as an outcome once the Trigger, i.e., shipment delivered, is updated to Shipment Delivered in Malomo.

    5. When configuring the text of your SMS or Email, select Shortcodes/Merge below the message box to open the list of available properties sent to Yotpo via Malomo

      Shortcode/Merge tags

      Description

      Example

      Order Status URL

      The URL of your shop’s order tracking page. It can be a Shopify page or a Malomo-hosted page

      “https://ppeev.myshopify.com/pages/order-tracking?_m_id=001d961a-2c3b-4cee-b22c-2a3d3b64b5e8"

      Order Number

      The order number assigned by Shopify

      “1000”

      Tracking EDD

      The shipment’s original estimated delivery date provided by the carrier, if available

      “2019-01-30 13:30:00”

      Tracking Latest Status Detail

      Standardized tracking message with relevant shipment information

      “arrived_at_destination”

      Tracking Latest Status

      Current tracking status of the shipment

      “delivered”

      Customer Email

      Customer email address

      “john@example.com”

      Tracking Number

      Package tracking number

      “9400000000000000000000”

      Customer Name

      The customer’s first and last name

      “John Smith”

      Shipping Address

      Customer shipping address

      “INDIANAPOLIS, US, 46203, IN”

      Tracking Latest Update

      The timestamp of the latest shipment update provided by the carrier

      2019-01-30 13:30:00

      Tracking URL

      The carrier’s tracking page URL

      https://tools.usps.com/go/TrackConfirmAction?qtc_tLabels1=9400000000000000000000

      Carrier Name

      Carrier name

      USPS

      Carrier Service

      Carrier service level

      First-Class Package Service

      6. Create the message with the help of shortcodes (SMS) or merge tags (email). In place of these shortcodes customer, order, and tracking data will be auto-populated with the relevant information.

    Having issues with the integration?

    Please reach out to Yotpo support.


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