Malomo - Integration Guide for Yotpo SMS & Email

Goals and Outcomes

The Malomo and Yotpo integration allows merchants to send personalized and targeted emails or SMS messages based on the shipping events and status of orders tracked by Malomo. This integration will allow Malomo to send tracking information back to Yotpo, so you can incorporate shipping data into automated flows in near real-time.

In this article, you will learn how to connect Malomo and Yotpo and how to set up email and SMS flows for Malomo events.

Malomo Integration Overview

Malomo is a branded order tracking & analytics platform that helps connect users. Malomo proactively monitors every shipment you send and can detect dozens of different post-purchase events. Use those events to trigger email and SMS messages to your customers, or alert your Customer experience team of critical issues.

Send transactional messages directly from your marketing platforms so you can easily control the design and content. Transactional messages also see a 3x higher open and click-through rate. Use them to re-market and turn delivery from a cost center into a powerful retention engine.

Connecting Malomo with Yotpo SMS & Email

To connect Malomo with Yotpo:

1. In your Yotpo SMS & Email main menu, go to Integrations.

2. Search for Malomo in the navigation bar and click Connect.

3. Complete the prompts of the install flow. Once complete, you’ll see the integration is successfully installed within your Yotpo account.

You are all set to use the integration and set up your flows.

Note:

You will need to create a Full Access Private API key in Malomo to complete the integration. See Malomo’s instructions on generating API keys.

Setting up SMS & Email flows

To make the most out of the integration, we recommend setting up flows for the following statuses as the main shipping emails:

• Pre Transit

• In Transit

• Out for Delivery

• Delivered

And then, these as add-ons for shipping issues:

• Failure (Delivery Attempted)

• Available for Pickup

• Return to Sender

Click below to view the full list of available Malomo events.

To set up a flow:

1. In your Yotpo SMS & Email main menu, go to Flows and click Create Flow from Scratch.

2. Click Choose Trigger and search for Malomo.

3. Select the relevant flow trigger based on the event you are looking for.

4. Choose SMS/MMS Message or Email as an action. This means an SMS/MMS message or email (depending on what you choose) will be sent as an outcome once the Trigger, i.e., shipment delivered, is updated to Shipment Delivered in Malomo.

5. When configuring the text of your SMS or Email, select Personalization tags below the message box to open the list of available properties sent to Yotpo via Malomo.

6. Create the message with the help of personalization tags. In place of these personalization tags customer, order, and tracking data will be auto-populated with the relevant information.

   Personalization Tag	Description	Example
   Order Status URL	The URL of your shop’s order tracking page. It can be a Shopify page or a Malomo-hosted page	“https://ppeev.myshopify.com/pages/order-tracking?_m_id=001d961a-2c3b-4cee-b22c-2a3d3b64b5e8"
   Order Number	The order number assigned by Shopify	“1000”
   Tracking EDD	The shipment’s original estimated delivery date provided by the carrier, if available	“2019-01-30 13:30:00”
   Tracking Latest Status Detail	Standardized tracking message with relevant shipment information	“arrived_at_destination”
   Tracking Latest Status	Current tracking status of the shipment	“delivered”
   Customer Email	Customer email address	“john@example.com”
   Tracking Number	Package tracking number	“9400000000000000000000”
   Customer Name	The customer’s first and last name	“John Smith”
   Shipping Address	Customer shipping address	“INDIANAPOLIS, US, 46203, IN”
   Tracking Latest Update	The timestamp of the latest shipment update provided by the carrier	2019-01-30 13:30:00
   Tracking URL	The carrier’s tracking page URL	https://tools.usps.com/go/TrackConfirmAction?qtc_tLabels1=9400000000000000000000
   Carrier Name	Carrier name	USPS
   Carrier Service	Carrier service level	First-Class Package Service
   Subtotal_Price	The price before any shipping or sales tax	103.3
   Tax_Price	The price of sales tax	33
   Total_Discounts	The total of all discounts	12.2
   Discount_Code_Amount	Discount code amount	20
   Discount_code	Discount Code	OFF20
   Items_count	Total amount of items in order	3
   Currency	Order currency	USD
   Shipping_Price	The total price for shipping	23
   Total_Price	The total price including sales tax	65.7
   Product_Title	Product name	Cotton Modal Capri Leggings
   Variant_Information	Information on the product variant	Medium Heather Grey/Medium
   Product_Image	Product image

Having issues with the integration?

Please reach out to Yotpo support.