Malomo - Integration Guide for Yotpo SMS & Email

      Malomo - Integration Guide for Yotpo SMS & Email

        Article summary


        SMS & Email
        Supported plans

        Free, Starter, Pro, Premium, Enterprise

        eCommerce Platform

        Shopify, Shopify Plus

        The Malomo and Yotpo integration allows merchants to send personalized and targeted emails or SMS messages based on the shipping events and status of orders tracked by Malomo.

        This integration will allow  Malomo to send tracking information back to Yotpo, so you can incorporate shipping data into automated flows in near real-time.

        In this article, you will learn how to connect Malomo and Yotpo and how to set up email and SMS flows for Malomo events.

        About Malomo

        Malomo is a branded order tracking & analytics platform that helps connect users. Malomo proactively monitors every shipment you send and can detect dozens of different post-purchase events. Use those events to trigger email and SMS messages to your customers, or alert your Customer experience team of critical issues.

        Send transactional messages directly from your marketing platforms so you can easily control the design and content. Transactional messages also see a 3x higher open and click-through rate. Use them to re-market and turn delivery from a cost center into a powerful retention engine.

        Connecting Malomo with Yotpo SMS & Email

        To connect Malomo with Yotpo:

        1. In your Yotpo SMS & Email main menu, go to Integrations.
        2. Search for Malomo in the navigation bar and click Connect.
        3. Complete the prompts of the install flow. Once complete, you’ll see the integration is successfully installed within your Yotpo account.

        You are all set to use the integration and set up your flows.

        Setting up SMS & Email flows

        To make the most out of the integration, we recommend setting up flows for the following statuses as the main shipping emails: 

        • Pre Transit
        • In Transit
        • Out for Delivery 
        • Delivered 

        And then, these as add-ons for shipping issues: 

        • Failure (Delivery Attempted)
        • Available for Pickup
        • Return to Sender 

        Click below to view the full list of available Malomo events.

        List of Malomo events

        The Malomo and Yotpo SMS & Email integration supports the following events as triggers in Yotpo for SMS flows.

        Event nameDescription
        Malomo Shipment Unknown
        The carrier doesn’t know the current status of the shipment. This is typically seen when a shipping label has been created, but before the label has registered in the carrier’s system.
        Malomo Shipment Pre Transit
        A shipping label was created and has been registered in the carrier’s system. However, the carrier has not yet taken possession of the shipment.
        Malomo Shipment In Transit
        The shipment is in the carrier’s possession and is en route to its destination
        Malomo Shipment Out For Delivery
        The shipment is currently on its last mile and is en route to the destination address
        Malomo Shipment Delivered
        The local delivery vehicle has reported the package was delivered
        Malomo Shipment Return To Sender
        The shipment was not successfully delivered and is en route back to the sender
        Malomo Shipment Canceled
        The delivery has been canceled typically by either the seller or recipient
        Malomo Shipment Available For Pickup
        The shipment is available for pickup from the carrier’s facility, such as a post office
        Malomo Shipment Failure
        A delivery was attempted but the shipment could not be delivered
        Malomo Shipment Error
        An unknown delivery error occurred

        To set up a flow:

        1. In your Yotpo SMS & Email main menu, go to Flows and click Create Flow from Scratch.
        2. Click Choose Trigger and search for Malomo.
        3. Select the relevant flow trigger based on the event you are looking for.
        4. Choose SMS/MMS Message or Email as an action. This means an SMS/MMS message or email (depending on what you choose) will be sent as an outcome once the Trigger, i.e., shipment delivered, is updated to Shipment Delivered in Malomo.
        5. When configuring the text of your SMS or Email, select Shortcodes/Merge below the message box to open the list of available properties sent to Yotpo via Malomo
          Shortcode/Merge tags
          Order Status URL
          The URL of your shop’s order tracking page. It can be a Shopify page or a Malomo-hosted page
          Order Number
          The order number assigned by Shopify
          Tracking EDD
          The shipment’s original estimated delivery date provided by the carrier, if available
          “2019-01-30 13:30:00”
          Tracking Latest Status Detail
          Standardized tracking message with relevant shipment information
          Tracking Latest Status
          Current tracking status of the shipment

          Customer Email
          Customer email address
          Tracking Number
          Package tracking number

          Customer Name

          The customer’s first and last name
          “John Smith”
          Shipping Address
          Customer shipping address
          “INDIANAPOLIS, US, 46203, IN”
          Tracking Latest Update
          The timestamp of the latest shipment update provided by the carrier
          2019-01-30 13:30:00
          Tracking URL

          The carrier’s tracking page URL

          Carrier Name
          Carrier name
          Carrier Service
          Carrier service level
          First-Class Package Service

          6. Create the message with the help of shortcodes (SMS) or merge tags (email). In place of these shortcodes customer, order, and tracking data will be auto-populated with the relevant information.

          Having issues with the integration?
          Please reach out to Yotpo support.

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