---
title: "Marking Reviews as Incentivized in Yotpo"
slug: "marking-reviews-as-incentivized"
tags: ["Reviews "]
updated: 2025-06-16T13:45:08Z
published: 2025-06-16T13:45:08Z
canonical: "support.yotpo.com/marking-reviews-as-incentivized"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.yotpo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marking Reviews as Incentivized in Yotpo

Products

  

Reviews

###### Supported plans

Free, Starter, Pro, Premium, Enterprise

###### eCommerce Platform

N/A

## Goals and Outcomes

Incentivized reviews are the result of a collaboration between a brand and its customers, where [customers share their feedback](https://www.yotpo.com/blog/yotpo-working-with-ftc-to-promote-authentic-reviews/) in exchange for a small reward, such as a coupon or loyalty points. To comply with review authenticity guidelines and platform regulations, it’s important to clearly mark any reviews that have been incentivized.

In this article, you’ll learn how to mark reviews as incentivized in Yotpo.

> [!TIP]
> Tip
> 
> To learn more about incentivized reviews and related guidelines and regulations, see [Understanding Incentivized Reviews](/v1/docs/understanding-incentivized-reviews).

## Ways to Mark Reviews as Incentivized

You can mark reviews as incentivized in three main ways:

- Automatically, when incentives are offered through Yotpo
- Manually marking reviews via the Yotpo Review Moderation panel
- Via the Yotpo API

### 1. Incentivizing Reviews Through Yotpo

When you offer incentives through Yotpo, these reviews will be automatically marked as incentivized and display an “Incentivized“ badge on-site. You can do that by:

- [Offering a discount for writing a review](https://support.yotpo.com/docs/offering-a-discount-for-writing-or-sharing-a-review)
- Creating a Yotpo Loyalty & Referrals earning rule to reward customers for leaving a review or adding media to a review. Learn more about setting up a [Yotpo product review earning rule on Shopify](https://support.yotpo.com/v1/docs/creating-a-yotpo-product-review-earning-rule-on-shopify).

### 2. Manually Marking Reviews via the Moderation Panel

While moderating reviews, you can manually tag a review as incentivized and choose the type of incentive that was offered.

![Marking reviews as incentivized from the Reviews Moderation panel](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/mark-reviews-as-incentivized-yotpo-reviews.png?sv=2026-02-06&spr=https&st=2026-10-27T03%3A01%3A41Z&se=2026-10-27T04%3A01%3A41Z&sr=c&sp=r&sig=%2FxhZwHZPd%2BejrEC1Ssr%2FaFS%2Fp%2BvSSjeVt8M9%2FbGPsUE%3D)

These reviews will have an “Incentivized review“ badge in the Reviews Widget. Hovering over the badge will show the incentive type.

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/marking-reviews-as-incentivized-image-mvw1zuch.gif?sv=2026-02-06&spr=https&st=2026-10-27T03%3A01%3A41Z&se=2026-10-27T04%3A01%3A41Z&sr=c&sp=r&sig=%2FxhZwHZPd%2BejrEC1Ssr%2FaFS%2Fp%2BvSSjeVt8M9%2FbGPsUE%3D)

> [!WARNING]
> Important
> 
> Incentivized reviews submitted through a provider that isn’t Yotpo must be manually marked. This includes the following incentives:
> 
> - Coupons
> - Loyalty points
> - Free product samples
> - Sweepstakes
> - Gift cards
> - Other rewards

### 3. Marking Incentivized Reviews via API

If you’re using the [Create review API endpoint](https://apidocs.yotpo.com/reference/create-review), you can mark reviews as incentivized and specify the type of incentive that was offered to the customer.

**Types of incentives:**

- Free product
- Coupon
- Loyalty points
- Paid promotion
- Employee review
- Other

Marked reviews will show the “Incentivized review” badge in the widget, with the incentive type available on hover.

## Syndicating Incentivized Reviews

Each syndication partner has its own policy on incentivized reviews. Here’s a breakdown of how they handle syndicated content and its impact on syndication.

| Syndication partner | Impact on syndication |
| --- | --- |
| Google Seller Rating (Site Reviews) | Do not accept incentivized site reviews. |
| Google Shopping (Product Reviews) | Accept incentivized product reviews, except those marked as “Free product” or “Employee incentive.” |
| Meta (Shops on Facebook & Instagram) | Accept incentivized product reviews. Reviews are marked as “Incentivized” in Meta Shops. |
| Walmart | Accept incentivized reviews, except those marked as “Employee review.“ |
| Bazaarvoice | Accept incentivized product reviews collected by Yotpo (excluding sampling integrations). Reviews will appear with an “Incentivized” badge. |

> [!WARNING]
> Note
> 
> Syndication partners typically require accurate tagging of incentivized reviews and may take action against brands that violate their public authenticity guidelines and applicable law. We strongly recommend that you always mark incentivized reviews promptly and correctly. For more information on compliance and best practices, see [Understanding Incentivized Reviews](/v1/docs/understanding-incentivized-reviews).

## Related

- [Understanding Incentivized Reviews](/understanding-incentivized-reviews.md)
- [Creating a Yotpo Product Review Earning Rule](/creating-a-product-yotpo-review-earning-rule.md)