Goals and Outcomes
Sending review request emails in your customers’ preferred language can significantly boost response rates and help you collect more reviews.
When customers receive emails in a language they understand, they’re more likely to engage and leave a review. This creates a smoother experience, reduces confusion, and strengthens communication between you and your customers.
In this article, you’ll learn how multilingual review request emails work and how to set them up.
Multilingual Review Emails Overview
How It Works
Yotpo determines the language of review request emails using a fallback logic based on shopper data.
Yotpo first checks the shopper’s locale.
This typically reflects the language the shopper used while browsing (for example:
de-CHorfr-CH)The system extracts the language from the locale (for example:
de-CH→ German)
If this language is enabled in your Email Settings, the email is sent in that language.
If the shopper’s locale is unavailable or the language is not enabled, Yotpo falls back to the shopper’s shipping country.
Yotpo uses a predefined country-to-language mapping
This mapping is available only for supported countries
If a matching country-language mapping exists and the language is enabled, the email is sent in that language.
If neither the shopper’s locale nor a supported country mapping can be used, Yotpo sends the email in your store’s default language.
Example - Multilingual countries
In countries with multiple languages, email language depends on the shopper’s locale.
For example, in Switzerland:
de-CH→ German emailfr-CH→ French email
If no locale is available, the email is sent in the default store language.
Email content localization
Each supported language includes predefined translations for the following email sections:
Email subject line - you can edit and save localized subject lines directly in the email editor.
Email body.
Email footer.
Unsubscribe link.
Product arrived too soon.
Supported Languages
Yotpo currently supports the following languages:
Danish (DA)
Dutch (NL)
English (EN)
Finnish (FI)
French (FR)
German (DE)
Italian (IT)
Japanese (JA)
Norwegian (NO)
Portuguese (PT)
Spanish (ES)
Swedish (SV)
Limitations
Latest email editor required: This feature is available only with the latest version of the email editor. Learn more about using the new email editor.
Multilingual countries: In countries with multiple official languages, Yotpo determines the email language based on the shopper’s locale when available.
If the shopper’s locale is not available, Yotpo may fall back to country-based language mapping (for supported countries only). Otherwise, the default store language is used.
Custom questions: These are not automatically translated. Learn more about adding Custom Questions.
Product names and attributes: Product names and additional attributes, such as product descriptions, will appear as they are in your Yotpo product catalog and will not be translated.
Country-based language mapping availability: Country-based language fallback is supported only for a predefined list of countries. For unsupported countries, such as Switzerland, where country-based mapping is not available, email language depends entirely on the shopper’s locale. If no locale is available, the email is sent in the default store language.
Tip
To view your catalog, go to your Yotpo store settings > Product catalog > Update Products tab. Here you will see the option to send the catalog to your email address.
Setting up Multilingual Emails
To use the multilingual review email feature, you first need to select all relevant languages from the Email Settings in your Yotpo Reviews Admin. Follow these steps:
In your Yotpo Reviews main menu, go to Settings > Email Settings.
Toggle on Translate emails.
Choose the default language for your emails.
Select any additional relevant languages.
Click Save Changes.
Editing and Customizing Multilingual Emails
You can edit and customize the content and design of your translated emails. To make changes:
Go to Emails > Email Setup.
On the Review request email tile, click Edit.
Under Initial email request, open the Edit email content dropdown and click Open advanced editor.
In the email editor, click the language dropdown in the top right corner and select the language you want to view.
Make your edits and click Save changes.
Editing and Customizing Multilingual Follow-up Emails
In addition to sending review request emails in local languages, you can also translate and customize your follow-up emails. To do that, follow these steps:
Go to Emails > Email Setup.
On the Review request email tile, click Edit.
Open the Send a follow-up email dropdown (on the left side of the review request email preview).
Click Open advanced editor and select the local language from the dropdown menu in the upper right corner of the editor. This will automatically translate the email from the primary to the selected language.
Adjust the email to your preference, and click Save & Close when finished.
Next Steps
You can monitor the performance of your emails in the Emails Dashboard. Learn more about how it works in the Emails Dashboard Overview.