Nosto - Integration Guide for Yotpo Email

Integrating Nosto with Yotpo Email enables you to track and monitor key marketing metrics, offering valuable insights into the performance of your email campaigns and flows. This integration enhances the relevance of your campaigns without requiring a change in vendor strategy, while also boosting critical KPIs like conversion rates.

In this article, you’ll learn how to integrate Nosto with Yotpo Email.

About Nosto

Developed with busy eCommerce professionals in mind, Nosto's automated marketing solution enables merchants to build and launch personalized marketing campaigns without the need for dedicated IT resources or complicated backend implementation.

By leveraging the power of big data and behavioral algorithms, Nosto tracks and analyzes the behavior of store visitors and provides merchants with powerful tools that use this data to tailor the buyer journey to each customer resulting in more personalized experiences and increased click and conversion rates.

How it works

Integrating Nosto with Yotpo Email does not require any installation. Simply log into Nosto, create an email personalization widget, and then add it to your email campaign or flow in Yotpo Email.

Tip:

To learn more about Nosto and how personalized emails work, see Nosto’s help center. You can also watch this video tutorial on how to create email widgets.

Before you start

To use the Nosto and Yotpo Email integration, you need an active Nosto account.

Please note:

The configuration of certain steps for creating an email personalization widget in Nosto varies depending on whether your store is based in the US or outside the US.

Creating email personalization widgets in Nosto

To create a widget in Nosto:

1. In your Nosto account, go to Product Experience Cloud > Personalized emails.

2. Click Create email widget.

Step 1: Select campaign type

The first thing you need to do is to select your campaign type, meaning the products you want to promote in the widget. Possible options include Best Sellers, Personalized Recommendations, Cherry-picked recommendations, and more. After you’ve made your choice, click Next.

Tip:

You can change the campaign type at any time before finishing the setup wizard.

Step 2: Select email service

Select your email service, meaning the app or platform you use to send email campaigns.

If your store is based in the US, Yotpo will appear among the available options. Simply select it and click Next.

If your store is based outside the US:

1. In the search bar, type “Yotpo” and click the link under the text field.

2. Type Yotpo again and click Next.

Step 3 and Step 4: Filter products

Apply filters to specify which types of products should be included or excluded from the widget. Once ready, click Next.

Please note:

Filtering is only available for the Best Sellers and Product based Cross Selling campaign types.

Step 5: Configure the widget’s visual settings

Nosto offers extensive customization options for your widget's appearance. The widget includes a title with the recommended products displayed below it. You can showcase up to 50 products, each featuring an image, name, and selling price.

Step 6: Overview

Give your campaign a descriptive name, as it will be used as the tracking parameter in your web analytics tool. This will help you easily identify and track the campaign's performance.

If your store is based in the US, click the Copy to Clipboard button to copy the code snippet. Finally, click Save and Activate to create the widget.

If your store is based outside the US, in the Email variable name field, type {{profile.email}}. Then you can copy the snippet and save the campaign.

Adding Nosto’s widget to email campaigns and flows in Yotpo

To add the widget to your Yotpo email campaigns:

1. In Yotpo Email, click the Create campaign button in the header.

2. Select Email and click Create campaign.

3. Hover over the email preview on the right and click Edit content.

4. Add an HTML block to your email and paste the code snippet from Nosto. Click outside the window to close it and preview the widget.

5. Define the rest of the campaign content, audience, schedule, etc.

6. Click Save & close.

You are ready to send out your campaign. We recommend sending a few test emails before sending the finalized version out to your customers.

To add the widget to a flow, go to Flows and click Create flow to open the flow builder. After you add an email step:

1. Under Email design, click Edit design to open the email editor.

2. Add an HTML block to your email and paste the code snippet from Nosto. Click outside the window to close it and preview the widget.

3. Once you’ve finished customizing your email, click Back to flow.

The widget has been added to your email. You can send a test message to ensure the content is displayed as intended.

Having issues with the integration?

Contact Nosto support at support@nosto.com