Offering a Discount for Writing or Sharing a Review

Goals and Outcomes

Offering a discount is a powerful way to encourage customers to write or share product reviews. Not only does this help increase review volume and social proof, but it also drives more traffic and repeat purchases.

In this article, you'll learn how to add discounts to your review request emails.

Adding Discounts in Review Requests

Give your customers a discount as an incentive for writing a review or sharing it on social media. You can edit your review request emails to let your customers know about these discount offers. Customers who leave a product review receive an email with a discount code right away. They’ll be able to use the discount at your store.

You can check the statistics on the usage of your discounts and see how much money the feature brings you each month using the Conversion dashboard.

Yotpo Loyalty & Referrals

If you’re also using our Loyalty & Referrals product, we recommend setting up a Yotpo Product Review Earning Rule. The earning rule includes more advanced settings and the option to reward customers with loyalty points. You can also reward customers for adding a photo or a video to their reviews to enrich your user-generated content.

To learn more, check out these articles:

• Creating a Yotpo Photo Review Earning Rule

• Creating a Yotpo Video Review Earning Rule

Customizing the Discount Email

Follow these steps to customize your discount email:

1. Log in to your Yotpo account.

2. In the left menu, click Emails, then select Email Setup.

3. Locate the Review request email card and click Edit.

4. Scroll to the Send discount email section to adjust your discount or coupon settings.

5. Customize the email content.

6. When ready, click the Save Changes button in the top right corner.

Setting up the Discount

Use the following settings to configure the discount you will offer your customers.

Discount trigger

Select the discount email trigger - writing a review or sharing a review via social media.

Discount title

A description of the received discount.

Discount type

This is the type of code that will appear in the email. You can choose one of the following:

• Static code: This code remains the same for every customer who receives it. The Discount code field must match what you have configured in your eCommerce platform, otherwise, the code will not be accepted by your store.

• Dynamic code: A code that changes dynamically and is unique per customer. You can upload the discount codes using a CSV file. The file must contain only one column (the first one) with all the codes. 

Availability

Dynamic coupons are only available to Premium and Enterprise plans.

To upload a CSV file with codes:

1. Log in to your Yotpo Reviews account.

2. From the left-side menu, go to Emails > Email Setup.

3. Under Review request email, click Edit.

4. Scroll down to the Send discount email section to adjust your discount settings.

5. Under Discount type select Dynamic code.

6. Click Upload CSV file. The file can contain up to 100,000 rows.

7. When ready, click Save changes in the upper right corner.

Editing the Email Content

Edit the email subject line by clicking the Edit email content field at the bottom. You can easily add personalization tags to the subject line by clicking +Add personalization tags.

You can also manually add personalization tags to the body of the email using the following tag format:

• {{customer.name}}

• {{store.name}}

• {{product.name}}

When hovering over the email preview on the right, you will see an option to customize the template.

Sending the Email

Don't forget to update your main review request email content to notify customers that they will receive a discount if they write or share a review.

After setting up your discounts and updating your email content, you can send yourself a test email to see what it looks like. When you’re ready, simply toggle on the discount emails to start sending them to your customers.

Next Steps

You can check the statistics on the usage of the discounts and see how much money the feature brings in each month using the Conversion dashboard.

To learn more, check out our Conversion Dashboard article.