Offering a Discount for Writing or Sharing a Review
Free, Growth, Prime, Premium, Enterprise
Shopify, Shopify Plus, Adobe Commerce (Magento), BigCommerce, WooCommerce, Volusion, Salesforce Commerce Cloud, Custom
Discounts encourage your customers to write and share product reviews and become repeat shoppers at your store. This is a great way to help drive more traffic to your store.
In this article, you'll learn how to add coupons to your review request emails.
Due to Google seller rating requirements, you can offer coupons to your customers as an incentive only for submitting product reviews, and not for site reviews.
Give your customers a discount as an incentive for writing a review, or sharing it on social media. You can edit your review request emails to let your customers know about these coupon offers.
Customers that leave a product review receive an email with a discount code right away via email. They’ll be able to use the discount at your store.
You can check the statistics on the usage of your discounts and see how much money the feature brings you each month using the Conversion dashboard.
If you’re also using our Loyalty & Referrals product, we recommend setting up a Yotpo Product Review Earning Rule. The earning rule includes more advanced settings and the option to reward customers with loyalty points.
You can also reward customers for adding a photo or a video to their reviews to enrich your user-generated content.
To learn more check out these articles:
To turn on the discount email and customize it:
- From your Yotpo Review main menu, go to Collect Reviews > Review Request Flow.
- Click the Offer a discount row option to expand it.
Now you can go ahead and configure the discount settings and edit the email content.
Use the following settings to configure the discount you will offer to your customers.
- Discount trigger - Select the discount email trigger - writing a review or sharing a review via social media
- Discount title - A description of the received discount. This text will be automatically added to the discount email
- Discount type: Static code - This is a code that remains the same for every customer who receives it
Edit the email subject line by clicking the Edit email content field at the bottom. You can easily add personalization tags to the subject line by clicking +Add personalization tags.
You can also manually add personalization tags to the body of the email using the following tag format:
When hovering over the email preview on the right, you will see an option to customize the
Don't forget to update your main review request email content to notify customers that they will receive a discount if they write or share a review.
Once you’ve finished setting up your discounts and emails, you can send yourself a test email to see what it looks like.
Click the toggle to enable the discount emails.
You can check the statistics on the usage of the discounts and see how much money the feature brings you each month using the Conversion dashboard.
To learn more, check out our Conversion Dashboard article.