Offering a Discount for Writing or Sharing a Review

      Offering a Discount for Writing or Sharing a Review

        Article summary


        Supported plans

        Free, Starter, Pro, Premium, Enterprise

        eCommerce Platform

        Shopify, Shopify Plus, Adobe Commerce (Magento), BigCommerce, WooCommerce, Volusion, Salesforce Commerce Cloud, Custom

        Discounts encourage your customers to write and share product reviews and become repeat customers at your store. This is a great way to help drive more traffic to your store.

        In this article, you'll learn how to add discounts to your review request emails.

        How it works

        Please note:

        Due to Google seller rating requirements, you can offer coupons to your customers as an incentive only for submitting product reviews, and not for site reviews.

        Give your customers a discount as an incentive for writing a review, or sharing it on social media. You can edit your review request emails to let your customers know about these discount offers.

        Customers who leave a product review receive an email with a discount code right away. They’ll be able to use the discount at your store.

        You can check the statistics on the usage of your discounts and see how much money the feature brings you each month using the Conversion dashboard.

        We recommend installing Yotpo's Conversion Tracking Code in your store to see how the discount is affecting purchases. To learn how to do that, go to the Conversion Tracking article.

        Yotpo Loyalty & Referrals

        If you’re also using our Loyalty & Referrals product, we recommend setting up a Yotpo Product Review Earning Rule. The earning rule includes more advanced settings and the option to reward customers with loyalty points.

        You can also reward customers for adding a photo or a video to their reviews to enrich your user-generated content.

        To learn more check out these articles:

        Make sure you aren’t using the discount functionality in Reviews and the earning rule in Loyalty & Referrals as you’ll be giving customers multiple discounts for the same action.

        Customizing the discount email

        Can’t find this in your Yotpo account?
        If you can’t access the feature or see a different interface, please reach out to our support team.

        To turn on the discount email and customize it:

        1. From your Yotpo Reviews main menu, go to Emails > Email Setup.
        2. Under Review Request email, click Edit.
        3. Click the Offer a discount row option to expand it.

        Now you can go ahead and configure the discount settings and edit the email content.

        Please note:
        If you disable or change the discounts, you’ll need to manually update the email templates.

        Setting up the discount

        Use the following settings to configure the discount you will offer your customers.

        Discount trigger

        Select the discount email trigger - writing a review or sharing a review via social media.

        Discount title

        A description of the received discount.

        Discount type

        This is the type of code that will appear in the email. You can choose one of the following:

        • Static code: This code remains the same for every customer who receives it. The Discount code field must match what you have configured in your eCommerce platform, otherwise, the code will not be accepted by your store.
        • Dynamic code: A code that changes dynamically and is unique per customer. You can upload the discount codes using a CSV file. The file must contain only one column (the first one) with all the codes. 

        To upload a CSV file with codes:

        1. In your Yotpo Reviews main menu, go to Emails > Email Setup.
        2. Under Review request email, click Edit.
        3. Click the Offer a discount row option to expand it.
        4. Under Discount type select Dynamic code.
        5. Click Upload CSV file. The file can contain up to 100,000 rows
        6. Click Save changes.

        Editing the email content

        Edit the email subject line by clicking the Edit email content field at the bottom. You can easily add personalization tags to the subject line by clicking +Add personalization tags.

        You can also manually add personalization tags to the body of the email using the following tag format:

        • {{}}
        • {{}}
        • {{}}
        Please note:
        The test email shows the content and design. Personalization tags and product photos will not contain real data.

        When hovering over the email preview on the right, you will see an option to customize the template.

        Sending out the email

        Don't forget to update your main review request email content to notify customers that they will receive a discount if they write or share a review.

        Once you’ve finished setting up your discounts and emails, you can send yourself a test email to see what it looks like.

        Click the toggle to turn on the discount emails.

        Next steps

        You can check the statistics on the usage of the discounts and see how much money the feature brings in each month using the Conversion dashboard.

        To learn more, check out our Conversion Dashboard article.

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