Offering a Discount for Writing or Sharing a Review

Goals and Outcomes

Offering a discount is a powerful way to encourage customers to write or share product reviews. It can help increase review volume, build social proof, and drive repeat purchases.

In this article, you’ll learn how to set up and customize the discount email customers receive after submitting or sharing a review.

Adding Discounts in Review Requests

Note

Due to Google seller rating requirements, you can offer coupons to customers as an incentive only for submitting product reviews, and not for site reviews.

You can offer customers a discount after they write a review or share a review on social media. Customers who complete the selected action will receive a discount email with a code they can use in your store.

You can track discount usage and revenue generated from discounts in the Conversion dashboard.

Tip

We recommend installing Yotpo’s Conversion Tracking Code in your store to see how discounts affect purchases. To learn more, see our Conversion Tracking guide.

Yotpo Loyalty & Referrals

If you’re also using Yotpo Loyalty & Referrals, we recommend setting up a Product Review Earning Rule instead. The earning rule includes more advanced settings and lets you reward customers with loyalty points. You can also reward customers for adding a photo or video to their reviews.

To learn more, check out these articles:

• Creating a Yotpo Photo Review Earning Rule

• Creating a Yotpo Video Review Earning Rule

Important

Make sure you aren’t using both the Reviews discount functionality and a Loyalty & Referrals earning rule for the same action, as this may reward customers twice.

Setting up the Discount

Can’t find this in your Yotpo account?

If you can’t access the feature or see a different interface, contact our support team.

The discount email option is available for both Automatic Review Requests (ARR) and Targeted Product Review Requests (TPR). To enable and customize your discount email, follow these steps:

1. Log in to your Yotpo account.

2. In the left menu, click Emails, then select Email Setup.

3. Locate the Review request email card and click Edit.

4. Scroll to the Send discount email section and enable it.

   

5. Adjust your discount or coupon settings.

Note
If you disable or change the discount, make sure to manually update your review request email content so customers see the correct discount information.

6. In the Apply discount to these review request emails section, use the toggles to choose whether the discount applies to ARR or ARR and TPR.

Discount settings

Use the following settings to configure the discount customers will receive.

Discount trigger

Select the discount email trigger: writing a review, sharing a review via social media, or both.

Discount title

A description of the received discount.

Discount type

This is the type of code that will appear in the email. You can choose one of the following:

• Static code: This code remains the same for every customer who receives it. The Discount code field must match what you have configured in your eCommerce platform, otherwise, the code will not be accepted by your store.

• Dynamic code: A code that changes dynamically and is unique per customer. You can upload the discount codes using a CSV file. The file must contain only one column (the first one) with all the codes. 

Availability

Dynamic coupons are only available to Premium and Enterprise plans.

To upload a CSV file with codes:

1. Log in to your Yotpo Reviews account.

2. From the left-side menu, go to Emails > Email Setup.

3. Under Review request email, click Edit.

4. Scroll down to the Send discount email section to adjust your discount settings.

5. Under Discount type select Dynamic code.

6. Click Upload CSV file. The file can contain up to 100,000 rows.

7. When ready, click Save changes in the upper right corner.

Discount code

This is the code the customer will type when checking out.

Apply a discount to review request emails

Choose which review request emails the discount should apply to:

• Automatic Review requests - Applies the discount to automatic review request emails.

• Targeted Product Review Requests - Applies the discount to targeted product review request emails.

You can enable one or both options.

Editing the email content

Use the Edit email content section to customize the discount email subject line. You can add personalization tags to the subject line by clicking + Add personalization tag.

You can also manually add personalization tags to the body of the email using the following tag format:

• {{customer.name}}

• {{store.name}}

• {{product.name}}

Note

The preview shows the email content and design. Personalization tags and product photos may not show real customer or product data.

Coupon expiration

Choose when the coupon expires:

• No expiration - The coupon never expires.

• Expires after a set number of days - The coupon expires after the number of days you select from the date it is issued.

• Expires on a fixed date - The coupon expires on the date you select.

Discount reminder email

You can send a reminder email to customers who received a discount but haven’t used it yet. To enable the reminder email, turn on Send a reminder email to customers who haven't used their discount toggle.

You can choose when the reminder email is sent:

• Days after discount was issued - Select a number of days after the customer receives the discount when a reminder will be sent.

• Days before discount expires - Select a number of days before the discount expires when a reminder will be sent. This option is available only when the coupon has an expiration date.

You can also customize the reminder email subject line and add personalization tags, if needed.

Customizing the Discount Email

To customize the discount block in the email:

1. Hover over the email.

2. Click on Customize email.

3. Customize the discount block.

4. When ready, click the Save Changes button in the top right corner.

Editing the Email Content

Edit the email subject line by clicking the Edit email content field at the bottom. You can easily add personalization tags to the subject line by clicking +Add personalization tags.

You can also manually add personalization tags to the body of the email using the following tag format:

• {{customer.name}}

• {{store.name}}

• {{product.name}}

Note

The test email shows the content and design. Personalization tags and product photos will not contain real data.

Sending the Email

Don't forget to update your main review request email content to notify customers that they can receive a discount after writing or sharing a review.

After setting up your discount, coupon expiration, reminder email, and email content, you can send yourself a test email to see what it looks like. When you’re ready, turn on the discount email and click Save Changes.

Next Steps

You can check the statistics on the usage of the discounts and see how much money the feature brings in each month using the Conversion dashboard.

To learn more, check out our Conversion Dashboard article.