Photos Dashboard

1) Photos Generated:

This is the total number of customer photos already available for you to use on your site.

These photos are generated from email requests and generated from Instagram. Photos generated from social channels include photos you either published or asked permission to use.

We recommend you keep a balanced ratio of photos curated from social channels to photos generated from reviews, in order to engage customers in multiple channels.

2) Product Coverage Potential:

This figure tells you what percentage of your products have photos that are tagged and are available for you to use. 

The metric is based on photos that are either automatically tagged to a product from a review request email, or that you manually tagged in curation.

You can increase the number of products with photos by sending more review requests and tagging more products to photos in curation moderation. 

These numbers exclude products on your blocklist and products that have never been purchased nor reviewed.

3) Top Products by Photo Generation:

The number of photos collected for the top five products. To export the full list of products, click on the icon within the section. The export file includes the number of photos collected and the number of photos published per product.

4) Photos Published: 

Here you see data on all photos you published to your site from both Reviews Moderation and Curation Moderation.

Once you generate photos, you can publish them to the different on-site widgets - photo carousel, reviews widget (if the photo was uploaded with a review) and Visual UGC Gallery.

A photo tagged to a product will appear on the product page and the Visual UGC (user-generated content) Gallery. An untagged photo will appear in the Visual UGC Gallery.

5) Actual Product Coverage:

The percentage of product pages with photos displayed. Your goal is to maximize this number so that you increase engagement and conversion through UGC photos.

Photos can be displayed on product pages in two places, in the Photos Carousel & the Reviews Widget.

Any photo published with a review is automatically displayed in the reviews widget. But for the photos carousel to be displayed, you need at least three published and tagged photos to the product, either from curation or from reviews.

6) Average Number of Photos Published per Product:

This average is for products with at least one photo published.

7) Photos Approved by Customers on Instagram:

The number of photos approved for use by Instagram users out of the photos requested for use.

1) Impressions:

Impressions refer to the number of visitors who have viewed any on-site visual marketing asset (widget). A view of any of your on-site assets represents an impression.

Note: Overall impressions are based on unique visits, however, bear in mind that a single visitor to your site may view or interact with more than one on-site asset. As such, breakdowns by on-site assets may reflect more impressions or interactions than overall visitors.

2) Breakdown Over Time:

Reflects the number of unique visitors over time who viewed your Yotpo-powered photos. Use the date range filter to view a breakdown per your desired date range.

3) Breakdown by On-Site Asset: 

Reflects the number of unique visitors who were exposed to your photos per individual on-site asset (widget).

4) Click-Through Rate:

Click-through rate refers to the rate at which visitors to your site interact with your Yotpo-powered photos. A click on any of your on-site assets represents an interaction.

5) Breakdown Over Time:

Reflects the number of overall clicks (interactions) by visitors over time who engaged Yotpo-powered photos as compared to overall traffic to pages where your on-site visual marketing assets are displayed. Points on the graph display the number of absolute clicks and the click-through rate (CTR).

6) Breakdown by On-Site Asset:

Refers to the number of visitors who interacted with your photos per individual on-site asset (widget). The numerical value represents the number of absolute clicks and the percentage represents the click-through rate (CTR).

7) Conversion Rate:

Conversion Rate refers to the percentage of visitors who have purchased an item from your store within 24 hours of viewing or interacting with your Yotpo-powered photos.

8) Lift: 

Represents the increase in conversion rate between visitors who viewed an on-site photo and those that did not. This shows a visitor's likelihood to complete checkout after engaging your visual content as compared to a visitor that did not interact with any visual content. 

If no number is shown, then the uplift is not statistically significant.

9) Breakdown Over Time:

Represents the overall sales for the date range defined.
The graph displays the rate over time at which your visitors are converted to buyers following exposure or interaction with your Yotpo-powered photos.

10) Breakdown by On-Site Asset:  

Refers to the rate at which your visitors are converted to buyers after viewing or interacting with each individual on-site asset (widget). The numerical value represents a number of absolute clicks and the percentage represents the conversion rate.

• Generated from {source}
• Requested in Instagram
• Published from Instagram without permission
• Total generated from reviews
• Published from email requests
• Published from Instagram
• Total published
• Impressions on any widget
• Interactions for any widget
• Conversions from any widget
• Impressions for {widget name}
• Interactions for {widget name}
• Conversions for {widget name}