Goals and Outcomes
Retail syndication relies on accurate product matching. Each product in your store catalog must be connected to the corresponding product in the retailer’s catalog before its reviews can be syndicated.
Yotpo automatically matches products when you begin syndicating to a retailer and continues to apply the matching logic as new products are added to your catalog. The matching system uses Global Trade Item Numbers (GTINs), such as UPCs or EANs, stored in your product catalog. It supports multiple GTINs per product and automatically normalizes formatting differences to improve match accuracy.
For products that remain unmatched, the Product Matching Tool lets you review existing matches and submit a match request without contacting Yotpo Support.
In this article, you’ll learn when to use the Product Matching Tool, how to check existing product matches, and how to submit and track a match request.
Available for
The Product Matching Tool is available for the following retailers:
Target
Macy’s
Bloomingdale’s
For matching issues involving another retailer, contact Yotpo Support.
When to Use the Product Matching Tool
You can use the Product Matching Tool to review existing matches or request a match when:
Your reviews are not appearing on a retailer’s product page.
A product is not appearing as matched in your Retail Syndication dashboard under the Analytics section.
You want to confirm which retailer product is linked to a product in your store catalog.
A product may not be matched automatically in the following situations:
The Product Has Different GTINs - The same product may have one GTIN in your store catalog and a different GTIN in the retailer’s catalog.
When the identifiers are different, Yotpo cannot match the products automatically.
The Retailer Sells a Different Version of the Product - The retailer may sell a different size, quantity, or package version of your product.
For example, you may sell a product as a four-pack in your store, while the retailer sells it as a twelve-pack. Because the two versions have different GTINs, they will not be matched automatically.
The Product Does Not Have a GTIN - If a product does not have a GTIN in your store catalog, Yotpo does not have an identifier it can use to match the product automatically.
To help prevent matching issues, make sure your product catalog contains complete and accurate product identifiers before you start syndicating reviews.
How to Use the Matching Tool
To check whether your product is already matched:
In the Yotpo Reviews main menu, go to Retail Syndication > Product Matching Tool.
Select the relevant retailer.
Search for your store product.
If the product appears in the results, it is already matched. You can see the retailer product to which it is connected and the confidence indicator for the match.
If the product does not appear, no match has been found for it. You can submit a match request by following the steps in the next section.
Requesting a Product Match
Selecting Your Store Product
To select the product you want to match:
Click Request a Match.
Search for the relevant product in your store catalog.
Select the product.
The product picker displays all products in your store catalog, regardless of whether they are already matched to retailer products. Products are sorted by the total number of reviews collected for them.
Important
The displayed review count represents the total number of reviews collected for the product, not the number of reviews eligible for syndication.
After the match is created, the number of syndicated reviews may be lower. To learn more, see Review Eligibility for Retail Syndication.
Identifying the Retailer Product
Once you have selected your store product, identify the corresponding product in the retailer’s catalog by providing one of the following:
The URL of the product page on the retailer’s website.
The retailer product ID, if it is available in your retailer account or catalog data.
Either option allows Yotpo to locate the product in the retailer’s catalog.
Make sure you select the correct retailer product and that it is eligible to share reviews with your store product. Yotpo validates whether the selected products are eligible to share reviews according to the Review Sharing Guidelines. If the products are not a valid match, you will not be able to proceed with submitting the request.
Submitting and Tracking Your Match Request
Once you have provided the retailer product information:
Click Submit.
Go to the Pending Requests tab to track your request.
Important
After you submit the request, your product is included in the next matching run. It can take up to 48 hours for Yotpo to process the request and create the match. Once the match is created, it can take an additional 48 hours for the retailer to process the update and display the eligible reviews on the retailer’s product page. Processing times may vary by retailer.
How a Match Affects Syndication
When a match is created, the GTIN from the retailer product is added to the corresponding store product’s attributes in Yotpo.
If the same GTIN is recognized by another retailer in the syndication network, Yotpo may automatically match your store product to the corresponding product for that retailer.
Only reviews that meet the applicable eligibility, review-sharing, moderation, and retailer requirements can be syndicated.
FAQ
Why is the number of syndicated reviews lower than the total number of reviews for my product?
Not all reviews are eligible for retail syndication.
For example, a review may not be syndicated if it:
Does not meet the retailer’s moderation requirements.
Was not collected from a verified buyer.
Was syndicated to your store from another Yotpo account.
Does not meet the applicable eligibility or review-sharing requirements.
To learn more, see Review Eligibility for Retail Syndication and Review Sharing Guidelines.
How long does it take for a requested match to appear on the retailer’s website?
It can take up to 48 hours for Yotpo to process the request and create the match.
After the match is created, it can take up to an additional 48 hours for the retailer to process the update and display the eligible reviews on the retailer’s product page.
Will a match request affect my other retailers?
It may. When a match is created, the GTIN from the retailer product is added to the store product’s attributes in Yotpo. If the same GTIN is recognized by another retailer, Yotpo may automatically create an additional match for that retailer.
What should I do if I submitted a match request for the wrong product?
Contact Yotpo Support as soon as possible to correct the request.
Is the Product Matching Tool available for all retailers?
No. The Product Matching Tool is available for Target, Macy’s, and Bloomingdale’s.
For matching issues involving another retailer, contact Yotpo Support.