Rebuy - Integration Guide for Yotpo SMS & Email

The Rebuy integration with Yotpo SMS & Email allows you to collect phone numbers directly in the Rebuy Smart Cart to grow your Yotpo SMS subscriber list.

Additionally, you can use UTM parameters to create personalized on-site experiences for customers coming from different SMS and email campaigns and flows.

In this article, you’ll learn how to connect Rebuy with Yotpo SMS & Email and how to set up the Smart Cart app and UTM parameters for Rebuy.

About Rebuy

Rebuy is an omnichannel personalization platform empowering eCommerce brands on Shopify to increase average order value (AOV), accelerate sales, and grow quickly. Rebuy provides a full suite of personalization, marketing, and retention services, VIP support, and a customizable shopping cart.

Using Rebuy’s Smart Cart app

Connecting Yotpo and Rebuy

To connect the apps:

1. In your Yotpo SMS & Email main menu, go to Integrations.

2. Search for Rebuy.

3. Click Connect Rebuy.

4. Complete the connection process by following the instructions.

The apps are now connected and you can set up the rest of the integration.

The SMS Opt-In Smart Cart app for Yotpo enables you to collect SMS numbers directly through the Smart Cart when users are the most engaged with your brand.

To learn how to set it up, see Rebuy’s help center.

Setting URL/UTM based rules in Rebuy

URL-based rules are a powerful tool that allows you to create customized promotions and offers for your customers based on the pages they visit on your website. With this feature, you can create rules that trigger specific actions, such as displaying a discount code or showing a popup, based on the URL that a customer is browsing.

You can set up Rebuy to pull Yotpo SMS & Email UTMs to create continuous experiences on-site.

You can create a personalized experience for customers who click a link in an SMS or email campaign you’ve set up. Let's say you have an SMS campaign about an upcoming Black Friday Sale. You can create a URL-based rule that displays a countdown header toward the Black Friday sale to encourage customers to shop at your store.

This could help increase the chances of customers making a purchase, as they are being presented with a relevant product recommendation at the right time.

Another application of this feature is to show a widget on a landing page using a URL-based rule. This can be especially effective when combined with a popup, as it can catch customers' attention and encourage them to take action.

To implement this feature:

Step 1:

Set up UTM parameters for your SMS and email campaigns. To learn how to set up UTM parameters, see UTM Tracking for SMS and Email Attribution.

Step 2:

Create a URL-based rule that triggers the display of a widget on your landing page or popup. For example, if you have a landing page promoting a specific product collection, you can create a rule that displays a widget with related products or offers when customers visit that page. This can help increase the chances of customers making a purchase, as they are being presented with relevant products or promotions that may interest them.

Set up a new URL/UTM based rule:

1. In your Rebuy main menu, go to Data sources > New rule set.

2. Choose URL in the rule options.

Tip:

To learn more about setting up UTM parameters in Rebuy, see Rebuy’s help center.

Having issues with the integration?

Contact Rebuy support at partnersupport@rebuyengine.com