--- title: "Review Eligibility for Retail Syndication" slug: "review-eligibility-for-retail-syndication" updated: 2026-07-22T07:03:49Z published: 2026-07-22T07:03:49Z canonical: "support.yotpo.com/review-eligibility-for-retail-syndication" --- > ## Documentation Index > Fetch the complete documentation index at: https://support.yotpo.com/llms.txt > Use this file to discover all available pages before exploring further. # Review Eligibility for Retail Syndication Products Reviews ###### Supported plans Premium, Enterprise ###### eCommerce Platform Shopify, Shopify Plus, Adobe Commerce (Magento), BigCommerce, WooCommerce, Salesforce Commerce Cloud, Custom ## Goals and Outcomes Retail syndication follows specific eligibility and moderation requirements that determine which reviews can appear on a retailer’s product page. In this article, you’ll learn which reviews are eligible for retail syndication and which conditions may prevent reviews from being syndicated. > [!CAUTION] > **Note** > > Eligibility requirements may vary slightly between retailers. For retailer-specific details, see the articles listed in the [Related Articles](/v1/docs/review-eligibility-for-retail-syndication#related-articles2) section at the end of this article. This article applies to Yotpo retail syndication and does not apply to the Bazaarvoice integration. ## Eligible Review Types The following review types are eligible for retail syndication: - A review from **a verified reviewer** - The review must be associated with a **valid user email**. - A review from **a** **Verified Buyer** - The review must be badged as **Verified Buyer** and associated with a confirmed order ID. This includes imported reviews. - **An incentivized** review - The review must have been submitted in exchange for an incentive, such as a **discount**, **loyalty points**, a **free sample**, or **a promotional offer**. Reviews that are **neither** verified nor incentivized will **not** be syndicated to retailers. ## Retailer Moderation Requirements Retail syndication moderation is **separate** from your store’s moderation settings. When you reject or unpublish a review in Yotpo, the review will not appear on your own site. However, the same review may still be syndicated to retailers. This is because reviews are moderated against the retailer’s content guidelines before they are shared. These guidelines are **different** from your store’s moderation settings. You **cannot** selectively choose which individual reviews are syndicated. **All reviews that meet retailer eligibility and moderation requirements will be syndicated, including reviews that are not published on your site.** Retailer moderation guidelines cover a range of content criteria. *For example*, a review may be rejected from syndication if it includes: - Profanity or offensive language - Spam or promotional content - Shipping or customer service complaints instead of product feedback - Comments unrelated to the product ## Review Source Restrictions To be eligible for retail syndication, a review must originate from the product it is associated with or one of its variants. The following review types are **not** eligible for retail syndication: ### Yotpo Grouped Products Reviews Reviews collected through Yotpo product groupings are **not** eligible for syndication to external retailers. ### Yotpo Bundle Reviews Reviews collected for individual products within a bundle are **not** eligible for syndication through the bundle. Only reviews submitted **directly** for the bundle itself may be syndicated. ### Internally Syndicated Reviews Reviews imported into a store through Yotpo’s internal syndication feature are **not** eligible for external retail syndication. Only **original** reviews collected **directly** for that store are eligible. *For example*, if you internally syndicate reviews from your UK store to your US store, and the US store syndicates reviews to a retailer, only the original reviews collected in the US store will be syndicated. Reviews imported from the UK store will **not** be included. ## Retailer-Defined Product Families Retailers organize their catalogs into product families, sometimes called product families or page groups. The way a retailer defines these groupings may differ from how your products are structured in Yotpo. If a product in your catalog is placed in a different product family from the equivalent product in the retailer’s catalog, its reviews may not be syndicated, even if the product is otherwise correctly matched. Product family behavior depends on the specific retailer’s catalog structure and logic. It **cannot** be controlled directly in Yotpo. > [!CAUTION] > **Note** > > A single product in Yotpo may be associated with **more than one** product families in a retailer’s catalog, depending on how the retailer structures its catalog and how your product identifiers match. ## Which Products Can Share Reviews Retail syndication allows reviews to be shared across products that belong to the same retailer-defined product family. However, not all products should share reviews. For general guidance on which products can and cannot share reviews, see [Review Sharing Guidelines](https://support.yotpo.com/docs/review-sharing-guidelines). ## Why Review Totals May Differ The total number of reviews displayed in Yotpo may differ from the number of reviews syndicated to a retailer. This can happen because not every review in Yotpo is eligible for retail syndication. Reviews will not be included in the syndicated total if they: - Are not verified or incentivized - Do not meet the retailer’s moderation requirements - Were collected through Yotpo product groupings - Were collected for an individual product within a bundle rather than directly for the bundle - Were imported through Yotpo’s internal syndication feature - Are associated with a product that belongs to a different retailer-defined product family As a result, the retailer may display fewer reviews than the total number available for the product in Yotpo. ## Related Articles [Preparing Your Catalog for Review Syndication](https://support.yotpo.com/docs/preparing-your-catalog-for-review-syndication) [Review Sharing Guidelines](https://support.yotpo.com/docs/review-sharing-guidelines) [Macy's Reviews Syndication](https://support.yotpo.com/docs/macy-s-syndication) [Bloomingdale's Reviews Syndication](https://support.yotpo.com/docs/bloomingdale-s-reviews-syndication) [Target Reviews Syndication](https://support.yotpo.com/docs/target-syndication) [Walmart Reviews Syndication](https://support.yotpo.com/docs/walmart-syndication)