---
title: "Shoppable Instagram"
slug: "shoppable-instagram"
tags: ["Visual UGC"]
updated: 2025-04-25T09:25:22Z
published: 2025-04-25T09:25:22Z
canonical: "support.yotpo.com/shoppable-instagram"
---
> ## Documentation Index
> Fetch the complete documentation index at: https://support.yotpo.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Shoppable Instagram
Products
Visual UGC
###### Supported plans
Pro, Premium, Enterprise
###### eCommerce Platform
N/A
Shoppable Instagram establishes the shortest path from your Instagram account to your store's product pages by creating a **shoppable version of your Instagram feed**.
Shoppers who visit your Instagram profile can access your Shoppable Instagram page via a link in your Instagram bio. The Shoppable Instagram feed allows your followers to click through to your store's product pages where they can conveniently purchase products they just discovered through your Instagram feed.
Please note:
The Shoppable Instagram gallery displays the photo, likes, tagged products, caption, star rating, and the number of times the product was purchased in the last 30 days (if more than ten). Videos will not be displayed. The gallery will only display media that you have [curated](/v1/docs/curating-your-media-in-visual-ugc#moderation-actions).
## Accessing Shoppable Instagram
To access Shoppable Instagram:
## Overview of Shoppable Instagram
Tip:
See a real-time visual reflection of your customizations in the preview pane on the right.
Toggle between the desktop and mobile icons to view the relevant preview.
| Number | Name | Description |
| --- | --- | --- |
| 1 | Page Title | Check the box to enable the title of your Shoppable Instagram Page. Enter custom text in the **Page Title** field  |
| 2 | Button Text | Check the box to enable the text that appears in the call to action button in your Instagram gallery. Enter custom text in the **CTA Button Text** field  |
| 3 | Call to Action Button Color | Customize the text and border color of the **Call To Action** button by entering the HEX color code in the CTA Button Color field, or click the field to choose a custom color |
| 4 | Star Rating | Check the box in order to display the Star Ratings  |
| 5 | Star Rating Color | Customize the color of the Star Rating stars by entering the HEX color code in the **Star Rating Color** field, or click the field to choose a custom color |
| 6 | Include Promoted Products | Suggest related or complementary products within your Shoppable Instagram Gallery. Click [here](/v1/docs/)to read more about Promoted Products  |
| 7 | Link to your Shoppable Instagram page | *e.g.***instashop.co/**mystore |
| 8 | Copy Link | Copy the link for the Website section of your Instagram profile. |
| 9 | Save Changes | Save changes to your configuration |
Please note:
If you have the [Widget CSS Editor](/v1/docs/widget-css-editor) enabled, you will not see the option to switch the element colors as seen in this image. You will be able to perform such changes via the CSS Editor:
Please note:
Photos are displayed on Shoppable Instagram according to the date on which they were published on Instagram. Photos that were designated as favorites will **appear first** regardless of the date
## Selecting which photos to display in the Shoppable Instagram Gallery
To access the Photos Curation page:
1. Log into Yotpo Visual UGC.
2. Click [**Visual Curation**](https://visual.yotpo.com/#/moderation/visual_curation/). When curating photos from Instagram in the **Photos Curation** page, you have the option to add photos from any source to your **Shoppable Instagram album** by clicking on the **Albums** button located under each photo.
A photo **must be tagged** with a product in order to be added to this album. The Shoppable Instagram album is automatically created and can be found under **Custom Albums**. Every photo that appears in this album will also appear in the gallery in the same order.
Once in the album, you can easily **remove photos** from the album by clicking the **Albums** button and removing the Shoppable Instagram checkbox, or by using bulk actions.
## Sorting Shoppable Instagram
By default, photos are sorted and displayed according to the date when they were created (newest first) and then alternated by source (e.g. Instagram, Reviews, On-Site Upload) in chronological order. Photos designated as **Favorite** will always appear first, regardless of their creation date.
Tip:
If you prefer to display photos according to their last moderated date instead of the recently created date, please reach out to your Yotpo account representative for assistance.
## Linking followers to your Shoppable Instagram page
Your Instagram followers can access your Shoppable Instagram page through your Instagram profile.
1. Once you have finished customizing your Shoppable Instagram design, click **Save Changes.**
2. Enter the URL for your Shoppable Instagram page in the **instashop.co/**field.
- We recommend using your Instagram username here
3. Click **Copy Link.**
4. **Paste** the link in the 'Website' field of your Instagram profile page.
Tip:
Not sure how to update your Instagram profile? [Log in](https://www.instagram.com/) to your Instagram account through your browser and then click [here](https://www.instagram.com/accounts/edit/#). For additional instructions, refer to [this article](https://www.facebook.com/help/instagram/116836975134193).
Tip:
To help drive additional traffic to your Shoppable Instagram page, add captions to your Instagram photos and instruct followers to click the link in your Instagram bio.content goes here
*e.g. "Gotta have these shoes? Click the link in our bio"*
Please note:
By default, Shoppable Instagram is hosted on the **instashop.co** domain.
See [this article](/v1/docs/how-to-host-shoppable-instagram-on-your-store) if you prefer to host Shoppable Instagram on a dedicated page on your site.