Social Push

      Social Push

        Article summary


        Supported plans

        Free, Starter, Pro, Premium, Enterprise

        eCommerce Platform

        Shopify, Shopify Plus, Adobe Commerce (Magento), BigCommerce, WooCommerce, Volusion, Salesforce Commerce Cloud, Custom

        Connecting your social media channels to Yotpo is one of the most effective ways to drive new customers to your store and boost sales. Let your best reviews do the talking and share them on your Facebook page to establish social proof and instill trust and confidence in your products, brand, and service.

        In this article, you'll learn how to set up Social Push.

        How it works

        Social Push allows you to automate review-sharing and have reviews strategically and safely posted straight to your business homepage. You can use Social Push to post both product reviews and site reviews, automatically or manually. 

        Our automatic algorithm works as follows:

        • We identify your best reviews based on star rating, the popularity of the product, the quality of the review, and our Smart Sentiment Analysis algorithm. We prioritize reviews with images that were not shared before, new reviews with positive sentiment, and longer reviews. We’ll only post five-star reviews with the best sentiment.
        • We identify the best time of day (with the highest traffic on the page) and the best intervals to post. We also look at engagement on your page, including likes, comments, and shares. This helps increase your sales without running the risk of spamming your followers.

        We’ll post your reviews on the main homepage.

        Connecting your social media accounts

        Before you can use Social Push, you must first connect your social media accounts to Yotpo. 

        Do the following:

        1. In your Yotpo Reviews main menu, click the Profile icon in the upper right-hand corner.
        2. Click Account Settings > Social Accounts.
        3. Next to the social media channel, click Connect.
        4. Authorize the app.
        5. Click Save Changes.

        You can disconnect your social media accounts at any time by clicking Disconnect.

        Setting a post title

        Now define the text you’d like to appear above your social media post.

        Do the following:

        1. In your Yotpo Reviews main menu, go to Meta & Google > Social Push.
        2. Under Post Configuration, enter the title of the post. You can include the name of the product in the review and the user that posted the review.

        Posting reviews


        Select Auto-post if you want to let Yotpo post your best reviews at the optimum frequency and time of day.

        Define the maximum frequency you’d like us to post reviews to your Facebook page: up to two reviews per day, up to one review every two days, or up to one review a week.

        When you’re done, click Save Changes.

        Please note:
        • We’ll never post more than your maximum selected number of reviews.
        • If your account received lower engagement than required over the past 7-10 days, or if our algorithm does not identify good enough reviews, we may post fewer reviews than you defined.

        Post manually

        Select Manual if you want maximum control over what and when you post. When you’re done, click Save Changes.

        To manually push reviews from the Moderation panel, do the following:

        1. Log into Yotpo Reviews.
        2. Click Manage Content > Moderate Content.
        3. Under the review you want to post, click the 3-dot menu > Push to Social
        4. Select Push to Facebook.

        Deleting posts

        Deleting a posted review is the same as deleting any other post from your Facebook page.

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