Understanding Clicks Visualization

Clicks visualization allows you to monitor email interaction by showing the click rate for each link in your message. This can help you optimize your email content, enhance the customer experience, and boost engagement.

In this article, you’ll learn how to read the data and use it to make informed, data-driven decisions.

How it works

Clicks visualization provides aggregated data for each individual campaign. It is available for emails sent via Yotpo Email in email and multi-message campaigns. If you’re running an A/B test on an email, you’ll be able to see the data for each variation and compare the results between 2 variations.

To see a campaign’s clicks visualization, go to Campaigns > My Campaigns. Find the email or multi-message campaign you want to review in the list and click See analytics. On the campaign’s dedicated Analytics page:

• For email campaigns, select the Clicks visualization tab

• For multi-message campaigns, in the preview on the left, select an email step and click it to access the Clicks visualization tab

The tab comprises a device type filter, a results table, and an email preview.

Please note:

The data in the Clicks visualization tab may take up to 6 hours to update. This means it may not always match the information in the Performance Overview tab, which is part of the Analytics page. For more details, see Understanding Email Deliverability Analytics.

Device type filter

The device type filter in the Clicks visualization tab has three options: total (default), desktop, and mobile. The selected option is applied to the data in the entire tab.

Next to the filter, you can see the total unique clicks. This is the campaign’s click rate, calculated as (Unique clicks / total delivered messages)*100. It also shows the total number of customers who clicked at least one link in your email, regardless of the device.

Important:

If a customer clicks the same link from both a desktop and a mobile device, it will count as one unique click in the total counter, but it will be recorded separately for each device.

Results table

The results table lists all the links in your email. If a link appears more than once, for example, in the header and the footer, it will be listed separately although the URLs are identical. To check a link’s exact position in the email, click it in the table, and it will be displayed in the Email preview.

The links in the table are arranged by the number of clicks they have received, starting with the most clicked. There are two columns:

• Unique clicks: shows the click rate for the link, calculated as (Unique clicks / total clicks in the email)*100, and the number of clicks

• Link: shows the link’s shortened URL

Tip:

The links’ URLs are shortened for better visualization. To view the complete URL and its destination, simply hover over a link and click the full address. The page will open in a new tab.

If your email includes a Loyalty Personalization block or a Product Recommendations block, you can expand these sections to view the click rate for each link. 

Please note:

In the Product Recommendations block, you can see up to 30 links, displaying the 30 most-clicked products.

Unsubscribe links

To ensure compliance with existing regulations, an unsubscribe link is automatically added to the footer of every email. However, clicking the unsubscribe link does not necessarily mean the recipient has unsubscribed. In other words, the click rate data for unsubscribe links may differ from the unsubscribe rate displayed in the Performance overview tab.

Important:

Unsubscribe link clicks are shown in the table but are excluded from the total counter, as well as from the desktop and mobile counters.

Email preview

In the Email preview, you can see where the links are positioned. Above each link, there is a colored badge displaying its click rate. When you hover over the badge, you’ll see the number of clicks and the percentage representation. Clicking the badge will highlight the link’s row in the table.

Clicks visualization in A/B tests

If you have run an A/B test on an email, in the tab, there’s a drop-down list, allowing you to select a variation and view its data. You can also compare variations by clicking the Compare variations button and selecting the ones you want to compare.