VIP Tiers Dashboard

The VIP Tiers Dashboard showcases the value generated by the VIP Tiers.
With the help of the dashboard, you can easily understand how many users engage with the tiers and gain valuable insights into the performance of your customer loyalty program.

Use the dashboard to:

• View the numbers of customers in each tier
• Track the movement across tiers
• Compare different tier metrics to analyze their performance
• Generate scheduled reports to easily share data with teammates and stakeholders

Getting started

To get started, access the Loyalty Performance Dashboard from within your Yotpo Loyalty & Referrals admin.

You can view the dashboard in Yotpo Loyalty & Referrals main menu by going to Analytics > VIP Tiers Performance.

VIP tiers dashboard

The VIP Tiers Dashboard is comprised of a few sections which can be filtered by date range, and tier information.

To generate the data based on the filters, set them up and click Run:

• Date Range - The date range(s) of the dataset you wish to generate
• Graph Time Frame - This filter only affects the graph and will change the scale to either a daily, weekly, or monthly view. To change the viewed breakdown, change the filter as follows:
  • is 1 = by day
  • is 2 = by week
  • is 3 = by month
• Tier Name - The tier you want to focus on
• Tier Entry Date - Filter by date of entry into a tier

• Redemption Tied to Purchase-  The filters include the following options:
  • Yes  - Only show customers who redeemed points for a reward AND made a purchase. 
  • No(default option) - Show all the customers who redeemed points for a reward - even if they did not eventually purchase. 

Dashboard overview

• Customers in Tiers - The number of customers that belonged to a tier within the given time range. If a customer dropped out of the tier during the date range, they will still be included in the calculation of this metric
• Purchasing Customers - The number of customers who made a purchase while in a tier
• Redeeming Customers - The number of active customers who made purchases and used a loyalty reward (=redeemed) while in a tier
• Average Revenue Per Customer - Average revenue made by tier participants. This is metric is calculated by dividing the total revenue from all customers in tiers by the number of customers in tiers
• Revenue from Tiers - Total revenues from purchases made by customers while in a tier
• New Customers in Tiers Graph - The graph shows the number of new customers who joined a VIP Tier each day/week/month

Tip:

Hover over the line graph to view a count of customers for the date range/time frame defined:

Customer progress in tiers

• Tier Name - The names of the tiers that exist in your account
• Total Customers - The total number of customers that were part of the tier within the given date range

• New Customers - The number of customers who joined the tier within the filtered time frame
• Retained Customers - The number of customers who retained their tier status within the filtered time frame. This means that their tier status was meant to expire within the date range, but they were able to maintain it for another year
• Upgraded Customers - The number of customers who entered a higher tier within the filtered time frame
• Dropped Customers - The number of customers who dropped to a lower tier within the filtered time frame

Tier performance

This section is helpful to see the value of customers within each tier.

• Average Revenue Per Customer - Total revenue from purchases made while customers were in the tier divided by the number of customers in the tier
• Average Order Value - Total revenue divided by total purchases. This metric only calculates purchases made while the customer belonged to a tier
• Average Purchases - Total purchases of customers while they were in the tier divided by the total number of customers in the tier
• Percent Redeemers - Number of redeeming customers in the tier out of total customers in the tier

Purchases per tier drilldown

This table shows the raw data that hold the calculations per tier performance shown in the Tier Progress section

Tier progress

This section is helpful to understand movement between tiers. You can learn how long it takes customers to move from one tier to the next and how many customers actually move between tiers. 

Average days to first entry

The "Average Days To First Entry" graph on the left shows you:

• How many customers entered each tier directly (in dark purple) - Directly means that this is the first tier they entered
• How many days on average (in light purple) there were between the customer's first action (create an account, make a purchase, etc) and entering the tier

Average days to upgrade

The "Average Days To First Upgrade" graph on the left shows you:

• How many customers upgraded from one tier to the next (in dark purple)
• How many days on average (in light purple) there were between the moment the customer entered a tier to the moment they were upgraded to a higher tier

Export actions

Multiple export actions give you the flexibility to create one-time reports as a PDF/CSV file, or create scheduled automated actions you can sync with your ESP or Slack.