Wunderkind - Integration Guide for Reviews

The integration between Wunderkind and Yotpo allows you to add product ratings and top reviews to Wunderkind-triggered emails, boosting engagement and click-through rates. 

About Wunderkind

Wunderkind is a one-to-one performance marketing engine that delivers tailored onsite experiences and sends behaviorally triggered emails to individuals at scale. Wunderkind powers solutions for email and text marketing, on-site lead capture, and retargeting ads.

Integrating Yotpo Reviews and Wunderkind

The integration between Wunderkind and Yotpo Reviews allows you to include a product’s public star rating, and a top review in Wunderkind emails.

How it works

• Wunderkind will track available star ratings and top reviews from the product’s page on your storefront (Yotpo out-of-the-box widgets need to be visible on-site)
• This product-level information will be tracked and can be presented with other product information (such as the product’s image and product name) within Wunderkind abandonment emails
• You can prioritize which reviews to display based on a minimum star rating or the number of upvotes. You cannot prioritize or conditionally display reviews based on Yotpo sentiment scoring.

Setting up the integration

Reach out to your Wunderkind CSM to enable tracking of Yotpo assets on your website, and to make product ratings and top reviews available for you to use in your abandoned cart emails. 

Wunderkind is experienced with Yotpo’s out-of-the-box widgets. To set up the integration, you only need to work with the Wunderkind team to define which data to display and work on the design of the emails.

Need help?

Contact Wunderkind support at strategicalliances@wunderkind.co