Your Yotpo Loyalty & Referrals Homepage

Goals and Outcomes

The Yotpo Loyalty & Referrals Homepage gives you a quick, executive-level overview of how your loyalty program is contributing to your store’s revenue and customer behavior.

With two available views, you can analyze loyalty performance from different perspectives:

• Active Loyalty Members (ALM): Customers who have actively engaged with your loyalty program.

• Redeemers: Customers who completed a purchase using a loyalty reward.

Note

The homepage is designed as a high-level executive dashboard. For deeper analysis and reporting, use the Analytics dashboards and reports.

In this article, you’ll learn how to read and navigate the homepage metrics.

Homepage Overview

To see the Loyalty Homepage, log in to your Yotpo Loyalty admin > Home.

Segment Views

The homepage highlights the value of your loyalty program using two different segments, each available in a separate view:

1. Active Loyalty Members (default)

2. Redeemers

Each view includes two cards:

• The left card focuses on the revenue impact of loyalty participation by showing the incremental revenue generated by loyalty customers.

• The right card focuses on customer behavior, highlighting how loyalty customers interact with your program and how their purchasing patterns compare to other shoppers.

Together, these views help you understand both the financial and behavioral impact of your loyalty program.

To switch views, click the Calculate using dropdown.

Timeframe Filters

To change the reporting period, use the Timeframe dropdown.

For Active Loyalty Members, available options include:

• Last 30/90/365 days

• Last Month/Quarter/Year

For Redeemers:

• Last 90/365 days

• Last Quarter/Year

Data Display & Trends

To interpret homepage trends and data accurately, keep the following in mind:

• Year-over-year comparisons: All trends and percentage changes are compared to the same period last year. For example, March 2026 is compared to March 2025.

• Daily refresh schedule: Homepage data refreshes daily at approximately 2:00 a.m. EST.

• Currency display: Revenue values are displayed in your store’s base currency. Orders made in other currencies are converted before appearing in the homepage metrics.

Active Loyalty Members vs. Redeemers

The homepage offers two views because loyalty impact can be measured in two different ways: long-term engagement and reward usage.

The Active Loyalty Member Journey

An Active Loyalty Member (ALM) is a customer who has intentionally engaged with your loyalty program within the last 12 months.

A customer is considered active if they have:

• Redeemed points (converted points for a reward), or

• Redeemed a reward (claimed a reward from a loyalty widget; completed a purchase using a reward)

Note

Receiving a coupon or earning points, such as completing an earning rule, does not count as engagement. The customer must take an intentional action within the loyalty program, such as redeeming points for a reward, to be considered an ALM.

Once a customer completes any of these actions, all purchases they make during the rolling 12-month period are included in the ALM view. This means the ALM view is designed to measure the long-term impact and ROI of your loyalty program.

Important

A customer remains classified as an Active Loyalty Member even if the qualifying redemption is unused or later canceled, reversed, or refunded.

The Redeemer Journey

A Redeemer is a customer who redeemed a reward as part of a purchase during the selected reporting period. Unlike the ALM view, this view focuses on completed purchases that include a loyalty reward and their direct revenue impact. Redeeming points for a reward does not count a customer as a Redeemer until that reward is used in a purchase.

Together, these views help you analyze the strategic impact of loyalty engagement (ALM), and the tactical impact of reward usage (Redeemers).

Understanding Homepage Metrics

Both homepage views show the same core business metrics, which are applied to either ALMs or Redeemers, depending on the view you select.

Reading the Homepage Cards

Revenue Impact

Both the ALM and Redeemers views include an Incremental Revenue card.

This card estimates the additional revenue generated by the selected loyalty segment compared to customers outside that segment.

The expanded view includes:

• Average revenue per customer in the selected segment

• Average revenue per comparison group (Non-ALM or Non-Redeemer)

• Incremental revenue per customer

• Number of customers in the selected segment

• Total incremental revenue

For additional context, the following values are also displayed:

• Total Store Revenue

• Loyalty Incremental Revenue Share

Behavioral Impact

Both views also include a Participation Rate card.

This card helps you understand how customers in the selected segment interact with your loyalty program and how their purchasing behavior compares to other shoppers.

The expanded view includes:

• Number of customers in the selected segment

• Number of purchasing customers

• Participation rate

• Average revenue per customer

• Repeat Purchase Rate

• AOV

• Average orders per customer

If available, comparison values for customers outside the selected segment are also displayed below each metric.