---
title: "Connecting Yotpo Loyalty & Referrals to Klaviyo Customer Hub"
slug: "yotpo-loyalty-referrals-klaviyo-customer-hub"
tags: ["Yotpo Loyalty", "Integrations", "Klaviyo"]
updated: 2026-02-23T07:46:44Z
published: 2026-02-23T07:46:44Z
canonical: "support.yotpo.com/yotpo-loyalty-referrals-klaviyo-customer-hub"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.yotpo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Connecting Yotpo Loyalty & Referrals to Klaviyo Customer Hub

Products

  

Loyalty & Referrals

###### Supported plans

All plans

###### eCommerce Platform

Shopify, Shopify Plus, Shopify Headless

## Goals and Outcomes

By connecting Yotpo Loyalty & Referrals with Klaviyo’s Customer Hub, you can deliver a native loyalty experience directly within your storefront.

This integration allows shoppers to:

- View their points balance
- See their current VIP tier status
- Track their progress toward their next reward
- Redeem rewards and apply coupons directly to their cart
- View available ways to earn points ([if a Rewards Page URL is configured](/v1/docs/connecting-yotpo-loyalty-referrals-to-klaviyo-customer-hub#getting-started))
- Access their referral link to refer friends

In this article, you’ll learn how to integrate Yotpo Loyalty & Referrals with Klaviyo Customer Hub.

## Integration Overview

### Getting Started

To connect Yotpo Loyalty & Referrals with Klaviyo Customer Hub, you’ll need:

- An active **integration with Klaviyo** (via [API](https://support.yotpo.com/docs/integrating-yotpo-loyalty-referrals-with-klaviyo) or [OAuth](https://support.yotpo.com/docs/klaviyo-oauth-integration-yotpo-loyalty-referrals)).
- [**Customer Hub enabled in your Klaviyo account**](https://help.klaviyo.com/hc/en-us/articles/33660324811675#h_01JMFJ8PTF2JXM7354BJ999PTY).
- Your **Yotpo API Key** and **GUID**.
- An **active Yotpo loyalty program**.
- Your **Rewards Page URL**.

> [!WARNING]
> Important
> 
> - **Customer Hub reflects your active Yotpo configuration.** Any loyalty features you’ve enabled, such as referrals, VIP/Loyalty Tiers, or coupons, will appear in the Hub. If a feature is not active in Yotpo, it won’t be displayed to customers in the Hub.
> - If you don’t enter a Rewards Page URL during setup, the **Ways to Earn** section will not appear.

### Adding Yotpo Loyalty & Referrals to Klaviyo Customer Hub

![Adding Yotpo Loyalty to Customer Hub](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/add-yotpo-loyalty-to-customer-hub.gif?sv=2026-02-06&spr=https&st=2026-11-04T20%3A08%3A23Z&se=2026-11-04T21%3A08%3A23Z&sr=c&sp=r&sig=aofqRMTpZuGrMKe%2BRhgU6q9Oi%2BWwaI%2F4PZZljxu9nx8%3D)

To add the Yotpo loyalty experience to Customer Hub, follow these steps:

1. In the Klaviyo app, go to **Service** > **Customer Hub**.
2. Open the **Extensions** page.
3. Under **Retention** > **Loyalty**, select **Yotpo** from the list of providers.
4. Enter your **API Key** and **GUID** in the required fields. [See where to find them in the Yotpo Loyalty admin](https://support.yotpo.com/docs/finding-your-loyalty-referrals-api-key-and-guid).
5. Enter your **Rewards Page URL**.
6. **Save** your changes.

Once saved, logged-in customers can view their loyalty data and rewards directly in the Customer Hub.

## What Your Customers See

Adding Yotpo Loyalty & Referrals to Customer Hub creates two primary loyalty sections:

### 1. “For You” Loyalty Summary

When a shopper opens Customer Hub, they’ll see a rewards summary block at the top of the **For You** tab. What appears depends on the shopper’s login status and loyalty membership.

**Logged-in loyalty members will see**:

![Logged-in view, Customer Hub](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/logged-in-loyalty-view.png?sv=2026-02-06&spr=https&st=2026-11-04T20%3A08%3A23Z&se=2026-11-04T21%3A08%3A23Z&sr=c&sp=r&sig=aofqRMTpZuGrMKe%2BRhgU6q9Oi%2BWwaI%2F4PZZljxu9nx8%3D)

- **Current Points Balance**: Their real-time points total.
- **VIP/Loyalty Tier**: Their current tier (e.g., Platinum).
- **Best Reward**: The most valuable reward they’re currently eligible for, or

![Best reward example in Customer Hub](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/highest-available-reward.png?sv=2026-02-06&spr=https&st=2026-11-04T20%3A08%3A23Z&se=2026-11-04T21%3A08%3A23Z&sr=c&sp=r&sig=aofqRMTpZuGrMKe%2BRhgU6q9Oi%2BWwaI%2F4PZZljxu9nx8%3D)
- **Progress Toward Next Reward**: A visual indicator showing how close they are to unlocking their next reward.

![Progress toward next reward example in the Customer Hub](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/progress-toward-next-reward.png?sv=2026-02-06&spr=https&st=2026-11-04T20%3A08%3A23Z&se=2026-11-04T21%3A08%3A23Z&sr=c&sp=r&sig=aofqRMTpZuGrMKe%2BRhgU6q9Oi%2BWwaI%2F4PZZljxu9nx8%3D)

**Logged-out customers will see**:

![Logged out view, Customer Hub](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/logged-out-view.png?sv=2026-02-06&spr=https&st=2026-11-04T20%3A08%3A23Z&se=2026-11-04T21%3A08%3A23Z&sr=c&sp=r&sig=aofqRMTpZuGrMKe%2BRhgU6q9Oi%2BWwaI%2F4PZZljxu9nx8%3D)

- A prompt to sign in to view their loyalty information

After signing in, they’ll immediately see loyalty data relevant to their status.

### 2. Rewards Page (Within Customer Hub)

![Logged in view + Rewards page in Customer Hub](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/logged-in-customer-view.gif?sv=2026-02-06&spr=https&st=2026-11-04T20%3A08%3A23Z&se=2026-11-04T21%3A08%3A23Z&sr=c&sp=r&sig=aofqRMTpZuGrMKe%2BRhgU6q9Oi%2BWwaI%2F4PZZljxu9nx8%3D)

For a more detailed view, shoppers can navigate to a dedicated Rewards page inside Customer Hub by clicking the loyalty summary.

Here, they can:

- **View the next highest reward** available to redeem or track their progress toward earning it.
- **See all available coupons**, both Klaviyo and Yotpo coupons, as well as any redeemed but not yet used coupons.
- **See all rewards** they can redeem with their current points balance.
- **Instantly redeem** rewards and automatically apply coupons directly to their cart.
- Access **your store’s full Rewards Page**, where they can view all available ways to earn points.
- Access their **unique referral link** to refer friends.

Learn more about [customizing the style and layout of your Customer Hub](https://help.klaviyo.com/hc/en-us/articles/33660482389659) in Klaviyo’s documentation.

## What Data Syncs from Yotpo to Klaviyo Customer Hub

Customer Hub displays loyalty information using data synced from Yotpo to Klaviyo customer profiles, along with real-time API calls to Yotpo to ensure data accuracy and direct redemptions.

Yotpo syncs the following properties to Klaviyo, which Customer Hub uses to personalize the loyalty experience:

- **swell_point_balance**: The customer’s current points balance.
- **swell_vip_tier_name**: The customer’s current VIP/Loyalty tier.
- **swell_referral_link**: The customer’s unique referral URL.
- **loyalty_opt_in**: Indicates whether the customer is an active member of your loyalty program.