Yotpo UTM Parameters Reference Guide

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Free, Starter, Pro, Premium, Enterprise

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Shopify, Shopify Plus, Adobe Commerce (Magento), BigCommerce, WooCommerce, Volusion, Salesforce Commerce Cloud, Custom

UTM parameters are tags that you add to a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking.This document lists the Yotpo-specific UTM codes that you can use with Google Analytics.

utm_source options

This is where your link traffic comes from. This parameter and its value are required.

ValueDescription
yotpoThe source of your traffic will be attributed to Yotpo in the analytics.

utm_medium options

This is how the link is referred or delivered. This parameter and its value are required.

ValueDescription
after_review_landingProducts on the landing page and promoted products in coupons
emailAutomatic Review Requests, Manual Review Requests, Site Review After Service,  Q&A notification Comment notification Promoted products in emails Links in coupons or other email generated by Yotpo
facebookSocial share or social push on Facebook
google_plusSocial share on Google+
landing_pageThe store link on the Site Reviews Landing page the customer reached after answering the TRR
linkedinSocial share on LinkedIn
reviews_me_siteReviews Me Site
twitterSocial share or social push on Twitter
widgetYotpo Reviews Widget, Promoted Products, Reviews Carousel, Product link in the product review Syndication 

utm_campaign options

While this parameter and its value are not required by Google, they are useful for tracking the performance of individual marketing programs."affiliation" refers to a promoted product.

ValueDescription
affiliation_BoughtTogether"Bought together" promoted products in the Automatic Review Request email
affiliation_BoughtTogetherComments"Bought together" promoted products in the comment notification
affiliation_BoughtTogetherCoupon"Bought together" promoted products in the coupon email
affiliation_BoughtTogetherCouponReminder"Bought together" promoted products in the coupon reminder
affiliation_BoughtTogetherMailAfterInvoice"Bought together" promoted products in the Site Review After Invoice
affiliation_BoughtTogetherMailAfterService"Bought together" promoted products in the Site Review After Service (Zendesk)
affiliation_BoughtTogetherMailAfterServiceAfterReview"Bought together" promoted products in the Site Review After Service (Zendesk) Landing Page
affiliation_BoughtTogetherQuestionsAndAnswers"Bought together" promoted products in the Q&A email
affiliation_BoughtTogetherQuestionsAndAnswersAfterReview"Bought together" promoted products in the Q&A Landing Page
affiliation_BoughtTogetherResendMAP"Bought together" promoted products in the Resend Automatic Review Request
affiliation_BoughtTogetherResendMAPAfterReview"Bought together" promoted products in the Resend Automatic Review Request Landing Page
affiliation_BoughtTogetherSiteReminder"Bought together" promoted products in the Site Reminder
affiliation_BoughtTogetherSiteReminderAfterReview"Bought together" promoted products in the Site Reminder Landing Page
affiliation_BoughtTogetherTestimonialsRequest"Bought together" promoted products in the Manual Review Request
affiliation_BoughtTogetherTestimonialsRequestAfterReview"Bought together" promoted products in the Manual Review Request Landing Page
affiliation_MostBought affiliation_MostBoughtCommentsMost bought promoted products in the comment notification
affiliation_MostBoughtCouponMost bought promoted products in the coupon email
affiliation_MostBoughtCouponReminderMost bought promoted products in the coupon reminder
affiliation_MostBoughtMailAfterInvoiceMost bought promoted products in the Site Request After Invoice
affiliation_MostBoughtMailAfterServiceMost bought promoted products in the Site Request After Service (Zendesk)
affiliation_MostBoughtMailAfterServiceAfterReviewMost bought promoted products in the Site Request After Service (Zendesk) Landing Page
affiliation_MostBoughtQuestionsAndAnswersMost bought promoted products in the Q&A email
affiliation_MostBoughtQuestionsAndAnswersAfterReviewMost bought promoted products in the Q&A Landing Page
affiliation_MostBoughtResendMAPMost bought promoted products in the Resend Automatic Review Request
affiliation_MostBoughtResendMAPAfterReviewMost bought promoted products in the Resend Automatic Review Request Landing Page
affiliation_MostBoughtSiteReminderMost bought promoted products in the Site Reminder
affiliation_MostBoughtSiteReminderAfterReviewMost bought promoted products in the Site Reminder Landing Page
affiliation_MostBoughtTestimonialsRequestMost bought promoted products in the Manual Review Request
affiliation_MostBoughtTestimonialsRequestAfterReviewMost bought promoted products in the Manual Review Request Landing Page
affiliation_MostLiked affiliation_MostLikedCommentsMost liked promoted products in the comment notification
affiliation_MostLikedCouponMost liked promoted products in the coupon email
affiliation_MostLikedCouponReminderMost liked promoted products in the coupon reminder
affiliation_MostLikedMailAfterInvoiceMost liked promoted products in the Site Review After Invoice
affiliation_MostLikedMailAfterServiceMost liked promoted products in the Site Review After Service (Zendesk)
affiliation_MostLikedMailAfterServiceAfterReviewMost liked promoted products in the Site Review After Service (Zendesk) Landing Page
affiliation_MostLikedQuestionsAndAnswersMost liked promoted products in the Q&A email
affiliation_MostLikedQuestionsAndAnswersAfterReviewMost liked promoted products in the Q&A Landing Page
affiliation_MostLikedResendMAPMost liked promoted products in the Resend Automatic Review Request
affiliation_MostLikedResendMAPAfterReviewMost liked promoted products in the Resend Automatic Review Request Landing Page
affiliation_MostLikedSiteReminderMost liked promoted products in the Site Reminder
affiliation_MostLikedSiteReminderAfterReviewMost liked promoted products in the Site Reminder Landing Page
affiliation_MostLikedTestimonialsRequestMost liked promoted products in the Manual Review Request
affiliation_MostLikedTestimonialsRequestAfterReviewMost liked promoted products in the Manual Review Request Landing Page
affiliation_PromotedProductManually selected Promoted Products in emails
affiliation_PromotedProductAfterReviewManually selected Promoted Products in landing pages
affiliation_QuestionsAndAnswersAfterReviewPromoted Products in the Q&A authorization Landing Page
affiliation_reviews_meProduct link in the Reviews Me page
anonymousProduct link in the anonymous review email authorization
comments_linksProduct link in the comment notification
comments_logoSite link in your store logo in the comment notification
coupon_emailsEmail notifying the shopper that they received a coupon for reviewing or sharing a review
coupons_AfterReviewProduct link in the post-review coupon
coupons_reminder_AfterReviewProduct link in the post-review coupon reminder
facebook_push_site_reviewsLink in site review you pushed to your Facebook account
Hubspot integrationProduct link in HubSpot review request emails
mail_after_invoice_logoSite link in your store logo in the Sire Review After Invoice email
mail_after_invoice_mailSite link in the Site Review After Invoice email
mail_after_service_logoSite link in your store logo in the Site Review After Service email
mail_after_service_mailSite link in the Site Review After Service email
mapProduct link in the Automatic Review Request
map_logoSite link in the Automatic Review Request logo
Monitor_internal_linksProduct link in: The embedded Reviews Widget Reviews Carousel Product Reviews Tab 
q_and_a_linksProduct link in the answer notification and the past shopper answer request email
q_and_a_logoSite link in the answer notification and the past shopper answer request email logo
resend_mapProduct link in the resend Automatic Review Request email
site_reminder_logoSite link in the Site Reminder email logo
site_reminder_mailSite link in the Site Reminder email
site_reviews_landing_pageSite link in the Site Reviews Landing Page
social_pushProduct link in Reviews shared pushed to Twitter or Facebook.
social_shareProduct link in Reviews shared by customers (either submitted by them or read by them on your site) in Facebook, Google+, LinkedIn or Twitter
testimonials_request_logoSite link in the Manual Review Request email logo
testimonials_request_mailSite link in the Manual Review Request email
yotpo_cross_selling_promoted_productsProduct link in cross-selling promoted products in the Reviews Widget
yotpo_promoted_products_bought_togetherProduct link for promoted products that are bought together in the Reviews Widget
yotpo_promoted_products_manualProduct link for promoted products selected by the user in the Reviews Widget.
yotpo_promoted_products_most_popularProduct link for promoted products according to highest popularity in the Reviews Widget
yotpo_promoted_products_top_ratedProduct link for promoted products according to highest rating in the Reviews Widget
yotpo_syndicated_reviewsSite link in Syndicated reviews