AdRoll - Integration Guide

Yotpo's AdRoll integration leverages advanced AI to intelligently power Google ads with social proof. Yotpo's AI algorithm identifies your best reviews per product and automatically extracts the most insightful sentences with the highest potential to convert.

Top sentences from reviews and their associated star-rating are then blended seamlessly into your Google Ads to further personalize your shoppers' experiences with targeted and tailored product recommendation.

About AdRoll

Founded in 2007, AdRoll helps eCommerce brands attract new shoppers and turn one-time visitors to loyal customers. With AdRoll, brands can reach all the right people with targeted ads across the web and social networks like Facebook and Instagram, and even directly to shoppers' inbox.

Before you start

Only accounts that have an active product feed can use this feature. A product feed is created for free for any account that is integrated with Shopify, Magento, WooCommerce, BigCommerce, or PrestaShop.

Integrating Yotpo and AdRoll

Once you connect your Yotpo account, AdRoll pulls in the most recent 5-star review into a dynamic web ad unit for each product recommended given your site visitors' browsing behavior.

To integrate Yotpo and AdRoll:

1. Click here to authorize AdRoll and Yotpo and choose the relevant store from the dropdown at the bottom.
   
2. Shopify merchants may complete this authorization through Shopify. Don't forget to choose the relevant AdRoll profile.
   
3. Once completed, you can begin to create your first set of Yotpo review ads
4. In your AdRoll Ads tab, click Create Ads > Web Dynamic Ads
5. Within your dynamic ad builder, select the Yotpo Reviews theme
6. You'll then see a preview of what your ads will look like using mock reviews
7. Click Create Ads
   
8. AdRoll will create six web ads for you to include in any new or existing campaign!
   

Support

Having issues with the integration? Contact AdRoll support at support@adroll.com.