Insights - Products
Insights - Products
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The Insights Products dashboard provides you with valuable metrics on products in your store so you can pinpoint product-related issues based on actual customer sentiment from reviews. The Products dashboard makes it easy to compare products, track over and underperforming products, and keep an eye on the performance of newly launched products and collections.
Products dashboard
Each product strip includes the product name, average star rating, sentiment score, sentiment change over time, and reviews. 
Products
Products represented in the Products dashboard are displayed according to the sorting criteria defined. By default, products are sorted by Most Relevant products which displays products with the most extreme sentiment score polarity or number of mentions in reviews.
Star rating
Star Rating reflects the product's average star rating score based on Yotpo product reviews.
Sentiment score
The sentiment score for each product is displayed and factored by subtracting the percentage of negative opinions from the percentage of positive opinions mentioned per topic (similar to Net Performer Score/NPS).
The scale of sentiment score ranges from -100 to +100 where -100 is the most negative topic sentiment, +100 is the most positive topic sentiment. Like the star-rating distribution (1-5 stars), most topics have a positive sentiment score.
Note: Topics and products associated with a low number of opinions may result in a statistically insignificant Sentiment Score.
Sentiment change
Sentiment Change compares the change in a product's sentiment score between two date ranges. The difference of the two scores is represented as the sentiment change per the selected date range. For example, if your date range is set to Past Month, the sentiment change will reflect the change in sentiment when comparing data from the past month to the month before it.
Note: Sentiment change may appear as N/A in cases where there is insufficient data to calculate the sentiment score.
Reviews
Reviews represents the number of reviews in which this topic was mentioned. Reviews are represented as positive (blue), inconclusive (grey), and negative reviews (red).
Product breakdowns
Click on each product strip to drill down and get a better understanding of what has the biggest impact on customer satisfaction.
When expanded, each strip includes an itemised breakdown of commonly mentioned topics associated with the selected product as well as the number of opinions per topic.
Reviews - volume over time
Reviews - Volume Over Time provides you with a visual representation of the number of reviews on a product or collection per the date range you've selected. This makes it easy to correlate positive or negative reviews with a specific point in time e.g. Black Friday, Cyber Monday, or a specific marketing campaign. Stacked bars reflect positive reviews at the bottom, negative opinions at the top, inconclusive opinions in the middle.
Read reviews
Found a topic of interest? Click Read Reviews to get the full picture by reading product reviews in which this topic was mentioned. Reviews are split into tabs where topic sentiment is Positive, Negative, or Inconclusive.
Date picker, search, and sorting
Use the date picker and sorting to refine topics in your dashboard.
Date picker
The date picker allows you to filter product insights for a specific date range by the date the review was submitted. Choosing a custom date range will display insights only for the date range specified.
You may define a custom date range using the calendar, or select one of three predefined ranges:
- Past Month
- Past 3 Months
- Past Year
Product search
Use the search products to find specific products in your store.
Sorting
Sort products in your dashboard by highest or lowest star rating, sentiment, or positive/negative reviews. Most Relevant (default) displays products with the most extreme sentiment score polarity or number of mentions in reviews.
Average star rating
Use the Average Star Rating filter to refine searches based on the average star-rating score of products in your store.
Collections dashboard
The Collections dashboard reflects insights on product collections in your store, making it easy to track and compare the performance of product collections.
Product collections usually reflect specific categories in your store. For example:
- Products of a certain type e.g. Menswear, swimwear, accessories, etc.
- Products on sale e.g. sale, clearance, Black Friday
- Seasonal products e.g. fall collection, summer collection, new collection
- Products in a certain size e.g. plus-size, big and tall
To view insights on product collections:
- Log into Yotpo Reviews.
- From the menu on the left, select Insights.
- Click the Products tab.
- From the dropdown in the upper right-hand corner, select Collections.
Filtering product collections
Product collections can be filtered by specific collections and products for easy side-by-side comparison in the Product Collections Dashboard.
Setting up collections
Product collections may be created via your product catalog import. If you're missing the Product Collections column in your product catalog, please contact your Yotpo representative for assistance.
Note that product collections are updated every 24 hours.
Shopify users
Yotpo automatically retrieves product collections from Shopify stores. If your store is Shopify-based, your Shopify collections should automatically display in the Collections dashboard!
Exporting data
Export data to enable teams company-wide with product insights. Products, Collections, and overview exports include data on opinions, review content, star rating, source, and more!
Please note:
The maximum export size is 10,000 rows. If you've exceeded this, try narrowing down your search using filters or date range and try again.
Export overview data
Click the export icon in the upper right-hand corner of the Insights products dashboard.
Sample overview export
The Insights overview export includes the following data:
- Topic: Size
- Keywords Included: Size, Sizes, Sizing, Shirt Size, Chest Size
- Sentiment Score: -26
- Industry Benchmarks: -3
- Sentiment Change: 0
- Positive Opinions: 170
- Inconclusive Opinions: 635
- Negative Opinions: 514
- Total Products: 10
Export product data
- Expand the relevant product strip.
- Click Read Reviews or Read All Reviews.
- Click Export to download the file directly to your computer.
Sample product export
The Insights product export includes the following data:
- Topic: Shirt
- Opinion Sentence: "i love these simple single color shirts with no logos."
- Opinion Sentiment: Positive
- Review Date: 01.02.2018
- Review Title: If the price is right grab a pack
- Review Content: I love these simple single color shirts with no logos. The pockets are handy but they are also the first spot where the shirt will break down. Holes will eventually form near the two top corners of the pockets. Still, inexpensive unbranded shirts are somewhat rare so I'll keep buying them.
- Review Star Rating: 5
- Product Name: Striped Tank
- Product ID: 12543
- Product Group:
- Collections: Best Sellers, Women
- Reviewer Email: joe@reviewer.com
- Reviewer Country: United States
- Reviewer State: CA
- Source URL: http://myamazingstore.com
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