Integrating Yotpo Loyalty & Referrals with Listrak

Listrak is an Email Service Provider you can use to reach your email marketing goals. For example, increase repeat purchases with a redemption reminder, increase customer acquisition with referral share emails, or segment your audience using loyalty insights.
Integrating your Yotpo Loyalty & Referrals with Listrak automatically pushes program-related data directly into your Listrak account.

How it works

You can use loyalty events and customer properties to automatically generate timely and relevant messages across the customer journey. Use emails to strategically influence purchase intent at the right point in time.

What Information is Shared in the Integration

There are two types of information that Loyalty & Referrals pushes into Listrak. Click to see a full list of Personalization Fields and a full list of events available in this integration.

Before you start

You will need an account with Listrak, if you don’t have one yet, create one now. You will also need a user with admin permissions. Click to read more on Listrak’s site about how to add a new user.

Integration workflow

1. Set up your Listrak lists

2. Connect Loyalty & Referrals and Listrak

Next steps after integration

Create your core emails

Create your highly-recommended emails

1. Setting up your Listrak lists

Your lists should consist of a Master List, a Loyalty List, and a Referrals List (if relevant).

Types of lists

Master List

If you already have a Master List, you can skip this and move on to the “Loyalty list.” Your Master List is your list of all customers who have opted into receiving emails. Loyalty & Referrals does not add anyone to the master list; We only update Loyalty & Referral related attributes.

Loyalty List

This is a dedicated list for loyalty only, we add all customers who are loyalty members, which includes all the opted in members. Your Loyalty List should only include customers subscribed to your Yotpo loyalty program, as all loyalty-related events are triggered from here. If you don't already have an existing Loyalty List, create it now.

Referral List

This is a list we populate with all the referred friends. As all referral program-related events are triggered from your Referral List, so it should only include Loyalty & Referrals referred customers - that is, ‘friends’ who were referred to your store by a referring customer. If you don't already have an existing referral list, create it now.

Creating a list

1. Log in to Listrak.
2. Click Manage > Lists > List Manager.
3. Click New List.
4. Name your list.
5. Click Create Learn more from Listrak about creating a new list.

2. Connecting Loyalty & Referrals and Listrak

After you set up your Lists, the next step is to connect Listrak and Loyalty & Referrals.

Retrieving your Listrak Client ID and Client SecretYou'll need to retrieve your Client ID and Client Secret from Listrak (Listrak admin permissions are required.)To retrieve your Listrak Client ID and Client Secret, do the following:

1. Click Manage > Integrations.
   
2. Click New Integration.
3. Scroll down to Yotpo Loyalty & Referrals Rewards.
   
4. Click Integrate.
5. Click Setup Integration.
   
6. Select your Master List and Loyalty List from the dropdown menus.
7. Click Save to generate your Client ID/Secret.
8. Copy your Listrak Client ID and Client Secret
9. Log in to Yotpo Loyalty & Referrals admin.
10. Click on Integrations.
11. Select Listrak from the drop-down and click Add.
    
12. Enter your Listrak Client ID and Client Secret where prompted.
13. Click Fetch Lists to start syncing customer lists.
14. Select your Listrak Master, Referral, and Loyalty lists from the dropdown menu. These need to be the same lists you selected on Listrak before.
    

Next steps

After you set up your integration, you need to set up your email flows. Click to see a complete guide to setting up your Listrak emails.

Create your Core Emails

These are 6 core emails we recommend setting up first.

• Program announcement
• Referral Link Share
• Referral Share Reminder
• Referral Completed Thank You
• Tier Earned
• Redemption Created

Create your Highly-Recommended Emails

• Customer Birthday
• Points Reminder (Sent to inactive customers who have points but not enough to redeem a reward.)
• Redemption Reminder (Sent to inactive customers who have enough points sitting in their account to redeem a reward.)

Safelisting Loyalty & Referrals' IP address

In order for Loyalty & Referrals to securely send information to Listrak's servers, you may need to safelist the Loyalty & Referrals' IP addresses so that Listrak will allow Loyalty & Referrals to send data over.