Moderating Reviews

Reviews and Q&A Moderation is your central user-generated content (UGC) moderation interface. Here you'll find many of Yotpo's powerful moderation tools right at your fingertips. Use the moderation console to select reviews for publication on your site, tag your review content, share reviews through social media channels, comment on reviews to engage customers, and more.

In this article, you'll learn about the actions you can take on your reviews. To learn about viewing and sorting your reviews, see Viewing and Sorting Reviews in Yotpo

Publishing reviews

You can save time by automatically publishing all or some of your reviews without any action on your part. To learn more, see Auto-Publishing Reviews

If you prefer to publish your reviews manually, you can do so individually or in bulk.

• To publish an individual review, click Publish under the relevant review

• To publish multiple reviews, mark the check box next to the reviews you'd like to publish or click Select all to select all reviews on the page. Then, click Action > Publish Reviews.

Please note:

Published reviews will take up to 4 hours to appear on your site.

Tagging reviews

Categorize and organize your reviews for your own personal use by manually adding tags. For example, you can add a "top shopper" tag to identify your best shoppers, or a "to review" tag to identify reviews you want to follow up on. You can then filter all reviews with these tags.

These tags are only visible in your Yotpo Reviews account and will not be visible to your customers.

Available for:

Reviews Tagging is available for Yotpo Reviews Pro, Premium, and Enterprise plans

To add a tag to a single review:

1. Next to the review you want to tag, click Add tag.

2. Search your existing tags or create a new tag by typing it into the field.

3. Click the tag to assign it to the review. You can add as many tags as you like.

4. Click Done to finish. Tags you assigned to the review will appear next to it.

To manage your tags in bulk:

1. On the left of the moderation panel, under Tags, click Manage tags. A popup displays.

2. Here you can create new tags, edit existing tags, or delete tags.

3. Click Done to finish.

Escalating reviews

Escalate reviews that contain content requiring further attention. You can escalate reviews individually or in bulk.

If you’ve integrated Yotpo with your help desk, escalating a review will automatically send an email to the email address you defined as your escalation email. You can update this email address at any time by navigating to Moderation > Help Desk.

To escalate a review:

1. Under the relevant review, click Escalate.

2. From the dropdown, select the reason you’re escalating the review.

To escalate multiple reviews:

1. Mark the check box next to the reviews you'd like to escalate or click Select all to select all reviews on the page.

2. Click Action > Escalate, and then, from the dropdown, select the reason you are escalating the reviews: Legal transgression, Profanity, Foreign language, Includes personal details, Mention of different products, Mention of pricing, or Other (free text option).

To view all escalated reviews and why they were escalated, click the Escalated status in the Filters area.

Please note:

An escalated review will not be auto-published, even if it meets your auto-publish criteria. Learn more about auto-publish

Rejecting reviews

If you don’t want to publish a review on-site, you can instead choose to reject the review. Rejecting a review will remove it from the published or pending lists, unpublish it from your site (where relevant), and change any public comments on the review to a private comment. The customer who left the review will not receive a rejection notification.

Pushing a rejected review to social media or commenting on the review publicly will change the review status from Rejected to Published.

Reasons for rejecting a review

You can reject any review which falls under one of the categories below. If your review does not fit into any of these categories, you should publish it.

To reject an individual review:

1. Under the relevant review, click Reject.

2. From the dropdown, select the reason you are rejecting the review.

To reject multiple reviews:

1. Mark the check box next to the reviews you'd like to reject or click Select all to select all reviews on the page.

2. Click Action > Reject, and then from the dropdown, select the reason you are rejecting the reviews.

Tip:

To view all rejected reviews along with the reason they were rejected, in the Filters area, click the Rejected status.

Commenting on reviews

Publicly or privately reply to your reviewers so you can thank them, resolve issues, or simply let your shoppers know you’re listening. You can add a maximum of one comment per review.

Tip:

• Click here to read more about Comments in our Help Center

• Click here to read more about Comments in the Yotpo Blog

Sharing reviews and review media

Easily share your reviews - including images - on your store's social media pages or generate Facebook Ads at the click of a button.

Please note:

It is only possible to share one review at a time.

Marking reviews as 'Incentivized'

You can mark any review as incentivized and add information as to which incentive the customer received as a reward for the review.

Tip:

To learn more about incentivized reviews, see Understanding Incentivized Reviews.

To mark a review:

1. Under the review and on the right, click the three dots icon.
2. Click Mark as incentivized and choose the reward type.

The reward type will be visible on-site as part of the display of the review in the Reviews Widget. To learn more about the Reviews Widget, see Adding the Reviews Widget

Adding media to a review

Moderate user-generated images and videos to ensure that they are appropriate before publishing to your on-site widgets and social pages. The images or videos will only be displayed in published reviews.

• To view only reviews containing media, in the top right corner of the screen, click Sort by: and then select With Images / Videos. Reviews that do not contain media will now be filtered out.

• To include user-generated media in your review, check the box on the media you'd like to include in your review, and then click Publish.

• To remove user-generated media from your review, just unselect the check box next to it.

Tip:

If you want to add media to a review that has already been published, simply check the box on the media you'd like to add to the review and the review will be automatically updated.

Re-sending a review request

Resending a review request allows you to send your customers an additional review request email to replace an outdated or inaccurate review with a new one. Improving the review content by resending a review request may positively impact your Google Seller Ratings, Rich Snippets, and Product Listing Ads.

There are a number of scenarios which may justify a review resubmission request:  

• You'd like a customer to send a follow-up review. For example, the customer wrote a negative review due to an issue with the product or service, and corrective action was taken to resolve the issue

• The customer wrote a great review about your product or site, however, the review includes profanity, spelling errors, typos, or was poorly written

• The customer wrote a review that’s no longer relevant to your business and you’d rather exclude it from appearing in Google search results

To learn more about resending review requests click here.

To resend a review request:

1. In the 3-dot menu, click Re-send Review Request.
   

2. Complete the form.
   

3. Click Send.

Important:

The Re-send Review Request feature will not appear if you have enabled the Email Template Editor for your Automatic Review Request emails. To enable the 'Re-send Review' option, restore Yotpo to its default settings.