Social Push

Connecting your social media channels to Yotpo is one of the most effective ways to drive new customers to your store and boost sales. Let your best reviews do the talking and share them on your Facebook page to establish social proof and instill trust and confidence in your products, brand, and service.

In this article, you'll learn how to set up Social Push.

How it works

Social Push allows you to automate review-sharing and have reviews strategically and safely posted straight to your business homepage. You can use Social Push to post both product reviews and site reviews, automatically or manually. 

Our automatic algorithm works as follows:

• We identify your best reviews based on star rating, the popularity of the product, the quality of the review, and our Smart Sentiment Analysis algorithm. We prioritize reviews with images that were not shared before, new reviews with positive sentiment, and longer reviews. We’ll only post five-star reviews with the best sentiment.
• We identify the best time of day (with the highest traffic on the page) and the best intervals to post. We also look at engagement on your page, including likes, comments, and shares. This helps increase your sales without running the risk of spamming your followers.

We’ll post your reviews on the main homepage.

Connecting your social media accounts

Before you can use Social Push, you must first connect your social media accounts to Yotpo. 

Do the following:

1. Log into Yotpo Reviews.
2. Click the Profile icon in the upper right-hand corner.
3. Click Settings > Social Accounts.
4. Next to the social media channel, click Connect.
5. Authorize the app.
6. Click Save Changes.

You can disconnect your social media accounts at any time by clicking Disconnect.

Setting a post title

Now define the text you’d like to appear above your social media post.

Do the following:

1. In your Yotpo Reviews main menu, go to Meta & Google > Social Push.
2. Under Post Configuration, enter the title of the post. You can include the name of the product in the review and the user that posted the review.

Posting reviews

Auto-post

Select Auto-post if you want to let Yotpo post your best reviews at the optimum frequency and time of day.

Define the maximum frequency you’d like us to post reviews to your Facebook page: up to two reviews per day, up to one review every two days, or up to one review a week.

When you’re done, click Save Changes.

Post manually

Select Manual if you want maximum control over what and when you post. When you’re done, click Save Changes.

To manually push reviews from the Moderation panel, do the following:

1. Log into Yotpo Reviews.
2. Click Manage Content > Moderate Content.
3. Under the review you want to post, click the 3-dot menu > Push to Social. 
4. Select Push to Facebook.

Deleting posts

Deleting a posted review is the same as deleting any other post from your Facebook page.