Adding and Authenticating a Sending Domain

      Adding and Authenticating a Sending Domain

        Article summary



        Supported plans

        Free, Starter, Pro, Premium, Enterprise

        eCommerce Platform

        Shopify, Shopify Plus

        A dedicated and authenticated sending domain provides a layer of security and credibility to the emails that you send to your customers. Add a sending domain so you can increase your deliverability rates, add brand credibility, and remove via from the "From" field in emails.

        In this article, you’ll learn how to add and authenticate your sending domain.

        How it works

        An authenticated sending domain shows inbox service providers that Yotpo has permission to send emails on your behalf. This has a positive impact on your reputation as a sender and your email deliverability.

        Inbox service providers distrust messages that don’t have domain authentication set up because they cannot be sure the message comes from you. As per new requirements from the major inbox service providers, if you regularly send 5,000 emails or more a day, you must authenticate your domain. Explicitly stating that it comes from you increases your reputation, and makes it less likely that the provider will filter your email. This means there's more chance your emails will get into your recipient’s inbox and less chance they'll be marked as spam. To learn more, see Yotpo Email Deliverability Guide.

        What do my emails look like with and without a sending domain?

        Adding a sending domain

        To add a sending domain:

        1. In your Yotpo Email main menu, go to Settings > General Settings.

        2. Scroll down to Email Settings.

        3. Under Dedicated sending domain, click Get started.

        4. Add your root domain. If you want to improve your deliverability further, you can also add a subdomain. You can choose any word you want, but it must be used only for Yotpo Email, and not for any other external service providers (ESPs).

          Adding a sending subdomain can help you isolate your marketing activity and protect your sender reputation from being affected by other email activity from your root domain. For example, if your root domain is, we recommend you use hello as a subdomain. Please note that if you add a subdomain, you won’t be able to send emails from your root domain.

        5. Click Next and copy the CNAME records.

        6. Add the records to your DNS server.

        7. Return to Yotpo and click Verify records. If the verification is successful, you will move to the last step, which reminds you to add a valid DMARC record to your domain. If you have one already, you can click Got it.

        8. Click Got it and close the modal.

        9. After you have completed the domain authentication process, you'll be prompted to warm up your domain. To learn more about domain warm-up, go to Warming Your New Domain Infrastructure.


        If the verification fails, please try pasting the CNAME records again.

        Adding records to your DNS server

        To complete this stage of the process, you will need to go to your DNS provider's platform and apply the new DNS records, which were created in Yotpo Email. To make these changes, you may need to seek assistance from your IT team.

        Some domain registration services may not permit you to directly modify all DNS records. If this is the case, you should get in touch with your DNS provider for guidance on how to update them. Here are the guides for updating DNS records of the most popular providers:

        Adding a DMARC record

        To add a DMARC record, log into your DNS Hosting provider and add the following TXT record:

        1. *Host/name: _dmarc

        2. Value:  v=DMARC1; p=none; sp=none

        Some domain hosts automatically add your domain name after _dmarc. If not, you should add it yourself, i.e.

        Please note:

        We highly recommend consulting with an email deliverability expert or using an online tool to make sure your DMARC record was set up correctly.

        You can learn more about DMARC records in Google Help.

        Next steps

        After you add a new sending domain, it's necessary to warm up the infrastructure. The warm-up process requires sending fewer emails right after creating the new domain, and gradually increasing the volume over a period of time.

        Was this article helpful?