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Offering a Discount for Writing or Sharing a Review
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Goals and Outcomes
Offering a discount is a powerful way to encourage customers to write or share product reviews. Not only does this help increase review volume and social proof, but it also drives more traffic and repeat purchases.
In this article, you'll learn how to add discounts to your review request emails.
Adding Discounts in Review Requests
Note
Due to Google seller rating requirements, you can offer coupons to your customers as an incentive only for submitting product reviews, and not for site reviews.
Give your customers a discount as an incentive for writing a review or sharing it on social media. You can edit your review request emails to let your customers know about these discount offers. Customers who leave a product review receive an email with a discount code right away. They’ll be able to use the discount at your store.
You can check the statistics on the usage of your discounts and see how much money the feature brings you each month using the Conversion dashboard.
Tip
We recommend installing Yotpo's Conversion Tracking Code in your store to see how the discount is affecting purchases. To learn how to do that, go to our Conversion Tracking guide.
Yotpo Loyalty & Referrals
If you’re also using our Loyalty & Referrals product, we recommend setting up a Yotpo Product Review Earning Rule. The earning rule includes more advanced settings and the option to reward customers with loyalty points. You can also reward customers for adding a photo or a video to their reviews to enrich your user-generated content.
To learn more, check out these articles:
Important
Make sure you aren’t using the discount functionality in Reviews and the earning rule in Loyalty & Referrals as you’ll be giving customers multiple discounts for the same action.
Customizing the Discount Email
Can’t find this in your Yotpo account?
If you can’t access the feature or see a different interface, please reach out to our support team.
Follow these steps to customize your discount email:
Log in to your Yotpo account.
In the left menu, click Emails, then select Email Setup.
Locate the Review request email card and click Edit.
Scroll to the Send discount email section to adjust your discount or coupon settings.
Customize the email content.
When ready, click the Save Changes button in the top right corner.
Note
If you disable or change the discounts, you’ll need to manually update the email templates.
Setting up the Discount
Use the following settings to configure the discount you will offer your customers.
Discount trigger
Select the discount email trigger - writing a review or sharing a review via social media.
Discount title
A description of the received discount.
Discount type
This is the type of code that will appear in the email. You can choose one of the following:
Static code: This code remains the same for every customer who receives it. The Discount code field must match what you have configured in your eCommerce platform, otherwise, the code will not be accepted by your store.
Dynamic code: A code that changes dynamically and is unique per customer. You can upload the discount codes using a CSV file. The file must contain only one column (the first one) with all the codes.
Availability
Dynamic coupons are only available to Premium and Enterprise plans.
To upload a CSV file with codes:
In your Yotpo Reviews main menu, go to Emails > Email Setup.
Under Review request email, click Edit.
Click the Offer a discount row option to expand it.
Under Discount type select Dynamic code.
Click Upload CSV file. The file can contain up to 100,000 rows
Click Save changes.
Editing the Email Content
Edit the email subject line by clicking the Edit email content field at the bottom. You can easily add personalization tags to the subject line by clicking +Add personalization tags.
You can also manually add personalization tags to the body of the email using the following tag format:
{{customer.name}}
{{store.name}}
{{product.name}}
Note
The test email shows the content and design. Personalization tags and product photos will not contain real data.
When hovering over the email preview on the right, you will see an option to customize the template.
Sending the Email
Don't forget to update your main review request email content to notify customers that they will receive a discount if they write or share a review.
After setting up your discounts and updating your email content, you can send yourself a test email to see what it looks like. When you’re ready, simply toggle on the discount emails to start sending them to your customers.
Next Steps
You can check the statistics on the usage of the discounts and see how much money the feature brings in each month using the Conversion dashboard.
To learn more, check out our Conversion Dashboard article.