Offering a Discount for Writing or Sharing a Review

Discounts encourage your customers to write and share product reviews and become repeat customers at your store. This is a great way to help drive more traffic to your store.

In this article, you'll learn how to add discounts to your review request emails.

Give your customers a discount as an incentive for writing a review, or sharing it on social media. You can edit your review request emails to let your customers know about these discount offers.

Customers who leave a product review receive an email with a discount code right away. They’ll be able to use the discount at your store.

You can check the statistics on the usage of your discounts and see how much money the feature brings you each month using the Conversion dashboard.

If you’re also using our Loyalty & Referrals product, we recommend setting up a Yotpo Product Review Earning Rule. The earning rule includes more advanced settings and the option to reward customers with loyalty points.

You can also reward customers for adding a photo or a video to their reviews to enrich your user-generated content.

To learn more check out these articles:

• Creating a Yotpo Photo Review Earning Rule

• Creating a Yotpo Video Review Earning Rule

Customizing the discount email

Follow these steps to customize your discount email:

1. Log in to your Yotpo account.

2. In the left menu, click Emails, then select Email Setup.

3. Locate the Review request email card and click Edit.

4. Scroll to the Send discount email section to adjust your discount or coupon settings.

5. Customize the email content.

6. When ready, click the Save Changes button in the top right corner.

Use the following settings to configure the discount you will offer your customers.

Discount trigger

Select the discount email trigger - writing a review or sharing a review via social media.

Discount title

A description of the received discount.

Discount type

This is the type of code that will appear in the email. You can choose one of the following:

• Static code: This code remains the same for every customer who receives it. The Discount code field must match what you have configured in your eCommerce platform, otherwise, the code will not be accepted by your store.

• Dynamic code: A code that changes dynamically and is unique per customer. You can upload the discount codes using a CSV file. The file must contain only one column (the first one) with all the codes. 

To upload a CSV file with codes:

1. In your Yotpo Reviews main menu, go to Emails > Email Setup.

2. Under Review request email, click Edit.

3. Click the Offer a discount row option to expand it.

4. Under Discount type select Dynamic code.

5. Click Upload CSV file. The file can contain up to 100,000 rows

6. Click Save changes.

Edit the email subject line by clicking the Edit email content field at the bottom. You can easily add personalization tags to the subject line by clicking +Add personalization tags.

You can also manually add personalization tags to the body of the email using the following tag format:

• {{customer.name}}

• {{store.name}}

• {{product.name}}

When hovering over the email preview on the right, you will see an option to customize the template.

Don't forget to update your main review request email content to notify customers that they will receive a discount if they write or share a review.

Once you’ve finished setting up your discounts and emails, you can send yourself a test email to see what it looks like.

Click the toggle to turn on the discount emails.

You can check the statistics on the usage of the discounts and see how much money the feature brings in each month using the Conversion dashboard.

To learn more, check out our Conversion Dashboard article.