Adding Dynamic Content with Personalization Tags

Add dynamic and personalized content to your emails using personalization tags. With personalization tags, you can easily add details, like the customer’s name, store’s email, or a discount code directly to your email’s subject, preview text, or main message.

Make it personal

Personalized emails increase conversion rates, so why not add a personal touch to your emails. Greet your customer using their first name, or include their personal address in delivery details.

Easy to manage

Reuse personalization tags across templates, scheduled campaigns, and flows, so that content stays updated and relevant for future campaigns and for existing and new subscribers. So the next time you need to update your store’s phone number, you won’t have to update the number in all your scheduled campaigns and templates.

How it works

Personalization tags are predefined bits of code that you insert into your email’s subject line, preview text, or message body. When your campaign is sent out, the personalization tags get replaced with real data. The data, depending on the personalization tag, will be pulled in from subscriber details, Shopify store details, Yotpo Email settings, or other Yotpo apps if you’re using them in your store.

Example

To add a personal touch to your email, you can use the First name personalization tag in the email subject.

Adding personalization tags

You can add personalization tags to the email’s subject line, preview text, and message body.

Adding personalization tags to the subject and preview fields

To add a personalization tag to the email subject or preview text:

1. Open a campaign to edit.
2. In both the Email Content and Preview Text fields, you can click the tag icon to search for or choose personalization tags.

Adding personalization tags to the email body

To add a personalization tag to the email body:

1. Open a campaign to edit.
2. Select the relevant text component to edit.
3. In the editor toolbar, open the Personalization tags dropdown, and search for, or select the personalization tag.

Click here to see a list of available personalization tags.

Testing personalization tags

When you send yourself a test email, the personalization texts will appear as tags, because they will not pull in real data.

List of personalization tags