Creating a Flow in Yotpo SMS & Email

Flows in Yotpo SMS & Email allow you to create dynamic sequences of automated actions triggered at different stages of the customer’s journey. They optimize the setup of automated text and email messages, making your marketing campaigns more personalized and effective.

In this article, you’ll learn how to create a flow.

How it works

Flows work with different triggers to automate actions. For example, you can send a welcome message to new customers, alert interested customers when a product’s price drops, or thank loyal brand supporters by offering a discount.

After you select a trigger, you start adding steps to your flow. There are 3 types of steps:

• Condition: Check if a customer meets specific requirements to receive a message

• Action: Send customers an SMS or email message, add them to a list, update their profile with a custom property, or trigger a webhook

• Delay: Wait before performing a condition check or an action

All steps are configured within the flow builder to guarantee everything will run as intended.

Creating a flow

You can build a flow from scratch or use a template and customize it the way you want. To find a template, go to Flows > Flow Templates. In most cases, templates are named after the triggers they use.

To create a flow from scratch:

1. In your Yotpo SMS & Email main menu, go to Flows > My Flows.

2. Click Create flow.

Choosing a flow name

The first thing you need to do is to give your flow a name. This name won't be visible to customers. It’s best to put something related to the event the flow is built for (for example, abandoned checkout, back in stock, product upsell, etc.). Click the pencil icon, enter a name, and click Save.

Please note:

To be able to save your flow, it is mandatory to give it a name.

Selecting a trigger

Next, select a trigger. You can use the search bar or scroll through the list to find the one you’re looking for. After you’ve made your choice, set the flow’s frequency in the Default Trigger Options section.

You have the following options:

• Max flow entries per customer: Set how many times this particular flow should be activated for each customer. For example, if you set this number to 2, the flow will only be executed up to 2 times for each customer. If you set it to 0, the system will skip this check and proceed to the next setting.

• Choose trigger:

  • Not being a part of the flow in the past days: Specify the number of days that must pass before this flow can be triggered again for a customer

  • Not been a part of another flow with the same flow trigger in the past days: Specify the number of days that must pass before any flow with the same trigger can be triggered again for a customer

Please note:

Configuring these settings is optional, but it guarantees you won’t spam your customers with the same messages repeatedly. Some triggers, such as “Back in stock”, “Price drop”' and “Customer winback” may have additional settings that allow for further customization.

Adding a step

Steps are the building blocks of your flow. Click + Add step and select a condition, an action, or a delay.

Adding a condition

This is a Yes/No scenario where the customers are split into branches based on the selected filter. For example, you select Total amount of the checkout and specify a value in your store's currency. Let’s say your store runs in USD. If you set the amount to at least 200 USD, customers will be divided into 2 groups:

• Those who have products worth at least 200 USD at checkout

• Those whose products are worth less than 200 USD

You can narrow your audience further by adding more conditions. Simply click +AND and select an option from the list. If you want to target your loyal customers, for example, you can choose Number of orders and set it to more than 5. This means that your flow will focus only on customers who have products worth at least 200 USD at checkout and have made more than 5 orders at your store.

You also have the +OR option which allows you to broaden the scope of your flow. For example, you can target customers who have products worth at least 200 USD at checkout OR those who have made more than 5 orders at your store. In other words, the flow will be triggered for customers who meet at least one of the conditions you have selected.

Adding an action

Selecting an action allows you to configure what will happen to the customers who meet or do not meet the conditions you’ve specified.

Important:

A flow must contain at least 1 action.

Depending on the trigger you’ve selected, actions can be:

• SMS/MMS message: Send customers a text message

• SMS/MMS with responses: Send customers a text message with keywords. Those who reply using a keyword will trigger automated personalized responses. Available only for the Premium plan and above.

• Email message: Send customers an email message

• Add custom profile property: Tag customers with a custom property of your choice

• Add webhook: Send a notification to a third-party application when a certain event occurs

• Add to list: Add customers to a list. You can select among the ones you already have or create a new one.

Sending text messages

If you want to send your customers a text message, you’ll be able to configure it in the SMS composer. To learn more about how to make the most of the customization features, see Creating an SMS Campaign.

Please note:

Some of the features in the SMS composer for campaigns may not be available for flows.

Sending emails

If you want to send your customers an email, you’ll be able to use the email editor to add content and design how your message will look. To learn more, see Designing Your Email.

Tip:

To identify what content yields the best results, you can use the A/B testing tool. It allows you to test variations of text messages and emails on a select group of customers. This enables you to refine your messaging, increase engagement, and improve flow effectiveness. To learn more about A/B testing, see Creating A/B Tests in Yotpo SMS & Email Flows.

Adding a custom profile property

To learn how to add custom profile properties to flows, see Adding Custom Profile Properties to Flows in Yotpo SMS & Email.

Adding a webhook

To learn how to add webhooks to flows, see Adding Webhooks to Flows in Yotpo SMS & Email.

Adding a delay

To learn how to add delays to flows, see Adding Delays to Flows in Yotpo SMS & Email.

Tracking your flow’s performance

To track your flow’s results, go to Analytics > Flow Analytics, identify your flow from the campaign list, and click View. You can look into metrics such as flow revenue, flow cost, and conversion rate.