Creating a Targeted Product Review Request

Goals and Outcomes

Targeted product review requests allow you to proactively engage your customers by asking for reviews on specific products. It’s as simple as uploading a CSV file that includes your customer names, emails, and relevant product IDs. We’ll then trigger product review requests for each entry, helping you generate more reviews and drive more sales.

In this article, you'll learn how to create a targeted product review request email and send it to your customers.

*Can’t find this in your Yotpo account?

Targeted Product Review Requests are available only for eligible accounts. If the feature is not available in your account, please reach out to our support team.

Targeted Product Review Requests: Overview

When to Use Targeted Product Review Requests

Targeted product review requests are especially useful when certain orders are not automatically captured by Yotpo - for example, purchases made in physical stores via a POS (Point of Sale) system. Because these orders aren’t synced to Yotpo, customers who buy in-store wouldn’t normally receive an automatic review request.

In such cases, you can send targeted product review requests by uploading a CSV file with customer and product details.

This ensures that all of your customers - whether they purchase online or in-store - have the chance to share feedback, helping you collect more authentic reviews and strengthen trust across every sales channel.

How It Works

You can send a targeted product review request to a single email address or upload a CSV file containing multiple addresses along with their corresponding product IDs.

Review request emails are sent in accordance with Yotpo’s email policies. Submitted reviews appear in the Yotpo Manage Reviews page, where they can be reviewed and approved. To learn more about managing reviews, read our Help Center article.

Additionally, reviews are syndicated to Google and may appear in Google Shopping. For more details, see our guide on Google Shopping Syndication.

Limitations

• You can send up to 2,500 targeted product review requests in total.

• A CSV file can contain up to 2,500 recipients, provided you have enough targeted review requests remaining.

• Once you reach the limit, you cannot send additional targeted product review requests.

Before You Start

Before sending targeted product review requests, make sure your product catalog is up to date.

To learn how to update your catalog, select your eCommerce platform:

• Shopify

• Other eCommerce platforms

Review Verification Process

When a customer submits a review, Yotpo checks whether their email address is associated with a previous purchase for that product. Based on this verification, the review will receive one of the following badges:

• Verified Buyer: If the email address used in the targeted product review request matches a past purchase of the reviewed product, the review is marked as a Verified Buyer.

• Verified Reviewer: If no matching purchase is found for that product, the review is marked as a Verified Reviewer.

Setting up the Targeted Product Review Email

To set up a targeted product review request email:

1. From the Yotpo Reviews main menu, go to Emails > Email Setup > Targeted Product Review Requests.

2. Choose whether you want to send the request to an individual customer or multiple customers. 

• If you choose the Multiple recipients option, you will be able to download a CSV template and fill in the customer names, email addresses, and products to review. Once the file is filled, click Upload CSV to upload the file.

Customizing the Email

Changing the Design

When choosing the design for your targeted product review emails, you can choose to apply the main email design you have chosen for your Review Request Email or change it by using the advanced email editor.

Tip

Еmail apps may display colors differently in Dark and Light mode. To help ensure star ratings remain visible for all recipients, avoid using pure white or pure black colors.

Editing the Text

You can edit the email subject line and email body. You can also add personalization tags.

Adding personalization tags to your email

Personalization tags are dynamic parameters for engagement and use data from your store to turn each email into a specific email rather than sending out a general email every time.

These are the tags you can use:

These tags can be used in the email subject and body fields. If you want to add the tags to the subject line, you need to manually add the relevant tag in the following format:

• {{customer.name}}

• {{store.name}}

• {{product.name}}

Note

The test email shows the content and design. Personalization tags and product photos are not substituted with real data.

Spam Filter

The Spam Filter helps you avoid sending your customers too many review request emails.

If the filter is turned off, we’ll send a targeted product review request to customers who have not received any of the following emails over the past 14 days:

• Automatic (product) review request (for the same product)

• Reminder emails (product) (for the same product)

• Resent review request (for the same product)

• Targeted product review request (for the same product)

If the filter is turned on, we’ll send a targeted product review request to customers who have not received any of the following emails over the past 14 days:

• Any automatic review request (site or product)

• Any reminder email (site or product)

• Any targeted (site or product) review request

• Any resent automatic review request

The shopper must also not be due to receive any review request emails within the next 2 days.

Uploading a CSV File of Your Target Customers

Tip

• We recommend that you download the sample file and edit it

• We recommend using LibreOffice or Google Sheets when working with the downloaded file.

Downloading the Example CSV File

To download the example CSV file:

1. Click Download example.

2. Save the file according to your browser.

CSV File Structure

To learn how to find the correct product ID, see Finding Product IDs in Your E-Commerce Platform.

CSV File Encoding

The CSV file must be saved in UTF-8 format. If you are unable to do so through your Excel version, follow the steps given here.

Make sure you do that before proceeding to the next step of uploading the file.

Important

• The CSV file you upload must contain only three columns: Email, Name, and Product ID, with up to 2,500 recipients.

• The file must include the header row and be in the UTF-8 encoding format.

• Product specification values are case-sensitive.

Error Message

If the number of recipients exceeds the allowed limit, the file cannot be uploaded. You’ll see the following message:

Sending the Emails

Note

Once a customer submits a review via a targeted product review request, the review will be marked as either Verified Buyer or Verified Reviewer, depending on whether Yotpo can match the customer to a previous purchase of that product.

Once you have uploaded the CSV file and are happy with the email content, click Send. The review request emails are sent out according to Yotpo email policies.

After the list is processed, you receive an email with a delivery summary and an attached CSV file that indicates specific errors.

"Hi Yotpo Reviews, 300 Emails were sent successfully. 5 Emails were invalid or failed to send.

Download the attached file to view the report."

Reviews submitted through targeted product review requests appear on your product pages according to your review managing settings.

Error Messages

Error messages are shown in the "Failures" column in the CSV file that is sent to your email after the targeted emails are processed and sent: