Creating a Targeted Site Review
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Creating a Targeted Site Review
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Goals and Outcomes
Targeted site reviews allow you to engage existing customers and collect feedback about their overall shopping experience with your brand. These reviews can help build trust, strengthen your reputation, and contribute to your eligibility for Google Seller Ratings. Sending site review requests is a great way to gather site-level feedback that highlights your service, shipping, and customer support which are key factors in driving buyer confidence.
In this article, you'll learn how to create and send targeted site review requests.
Targeted Site Review Requests: Overview
How It Works
You can send a targeted site review request to a single email address or upload a CSV file with up to 2,500 addresses.
Review request emails are sent according to Yotpo’s email policies. Submitted reviews can be managed from your Yotpo Reviews Moderation panel. Moderated reviews appear on your SEO page and in the Reviews Tab.
Site reviews are also sent to Google and can appear in your Google Seller Ratings. Learn more about how Yotpo reviews are displayed in Google Seller Ratings.
Want to learn more about the SEO Page and Reviews Tab?
See Setting up the Reviews SEO Page and Adding the Reviews Tab.
Limitations
When uploading a CSV file:
It must contain only two columns: customer name and email address.
The file must include a header row and be UTF-8 encoded.
It must not exceed 2,500 entries and 100 MB in size.
Review Verification Process
When a customer submits a site review, Yotpo checks whether their email address is associated with a previous purchase. Based on this verification, the review will receive one of the following badges:
Verified Buyer: If Yotpo matches the targeted site review request email with a past purchase, we will mark the review as a Verified Buyer.
Verified Reviewer: If Yotpo does not find a purchase associated with this targeted site review request, we will mark the review as a Verified Reviewer.
Setting up the Targeted Site Review Email
To set up manual review request emails:
From the Yotpo Reviews main menu, go to Emails > Email Setup.
Select Targeted site review requests.
Choose whether you want to send the request to an individual customer or multiple customers.
If you choose Multiple recipients, you will be able to download a CSV template and fill in the customer’s name and email address. Once the file is ready, click Upload CSV to upload the file.
Can’t find this in your Yotpo account?
If you can’t access the feature or see a different interface, please reach out to our support team.
Customizing the Email
Editing the text
You can edit the email subject line and email body. You can also add personalization tags.
Adding personalization tags to your email
Personalization tags are dynamic parameters for engagement that use data from your store to turn each email into a unique email rather than sending out a general email every time.
These are the tags you can use:
Personalization tag | Description |
|---|---|
Customer name | Automatically add the customer’s name to your message |
Store name | Automatically add your store’s name to your message, as written under your account settings |
These tags can be used in the email subject and body fields. If you want to add the tags to the subject line, you need to manually add the relevant tag in the following format:
{{cusotmer.name}}
{{store.name}}
Note
The test email shows the content and design. The personalization tags will not show real data.
Changing the design
Hover over the email preview to the right and click Customize design to access the email editor.
Spam Filter
The spam filter helps you avoid sending your customers too many review request emails.
If the filter is turned off, we’ll send a manual site review request to customers who have not received any of the following emails over the past 14 days:
Automatic (product) review request (for the same product)
Reminder emails (product) (for the same product)
Resent review request (for the same product)
Manual product review request (for the same Product)
If the filter is turned on, we’ll send a targeted email to customers who have not received any of the following emails over the past 14 days:
Any targeted (site or product) review request
The customer is not due to receive any review request emails within the next 2 days
Uploading a CSV File of Your Target Customers
Tip
We recommend using LibreOffice or Google Sheets when working with the CSV file
To download the example CSV file:
The structure of the file must be identical to the example you downloaded:
Name | |
|---|---|
randy@example.com | Randy Schultz |
helen@example.com | Helen Harden |
The CSV file must be saved in UTF-8 format. To learn how to correctly format the file, see Saving a CSV File in UTF-8 with Google Spreadsheet.
Once you have uploaded the CSV file and are happy with the email content, click Send.
After the list is processed, you’ll receive an email with a delivery summary and an attached CSV file that indicates errors.
Error Messages
Error messages are shown in the "Failures" column in the CSV file that is sent to your email after the targeted emails are processed and sent:
Message | Explanation | Solution |
|---|---|---|
Email is required | The row does not contain an email address | Enter an email address |
Insert valid email address | The email address does not use the user@domain format | Check the email address |
Name is required | The row does not contain a customer's name | Add a name and re-upload |
Duplicate email | The email address appears more than once in the file | Remove any duplicate email addresses |
Exceeds review request limit | You have sent the maximum number of emails | N/A |
User unsubscribed | The customer has requested not to receive review request emails | N/A |
A review request was sent within the last 14 days | You sent a targeted product review to the customer within the past 14 days | You must wait at least 30 days |
Another review request is scheduled for this customer within one day | The customer is due to receive an Automatic Request within the next day | N/A |
Failed to send email (General error) | This error can appear when:
| N/A |
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