Creating a Targeted Site Review
    • Dark
      Light

    Creating a Targeted Site Review

    • Dark
      Light

    Article summary

    Products


    Reviews

    Supported plans

    Premium, Enterprise

    eCommerce Platform

    Shopify, Shopify Plus, Adobe Commerce (Magento), BigCommerce, WooCommerce, Volusion, Salesforce Commerce Cloud, Custom

    Goals and Outcomes

    Targeted site reviews allow you to engage existing customers and collect feedback about their overall shopping experience with your brand. These reviews can help build trust, strengthen your reputation, and contribute to your eligibility for Google Seller Ratings. Sending site review requests is a great way to gather site-level feedback that highlights your service, shipping, and customer support which are key factors in driving buyer confidence.

    In this article, you'll learn how to create and send targeted site review requests.

    Targeted Site Review Requests: Overview

    How It Works

    You can send a targeted site review request to a single email address or upload a CSV file with up to 2,500 addresses.

    Review request emails are sent according to Yotpo’s email policies. Submitted reviews can be managed from your Yotpo Reviews Moderation panel. Moderated reviews appear on your SEO page and in the Reviews Tab.

    Site reviews are also sent to Google and can appear in your Google Seller Ratings. Learn more about how Yotpo reviews are displayed in Google Seller Ratings.

    Want to learn more about the SEO Page and Reviews Tab?

    See Setting up the Reviews SEO Page and Adding the Reviews Tab.

    Limitations

    When uploading a CSV file:

    • It must contain only two columns: customer name and email address.

    • The file must include a header row and be UTF-8 encoded.

    • It must not exceed 2,500 entries and 100 MB in size.

    Review Verification Process

    When a customer submits a site review, Yotpo checks whether their email address is associated with a previous purchase. Based on this verification, the review will receive one of the following badges:

    • Verified Buyer: If Yotpo matches the targeted site review request email with a past purchase, we will mark the review as a Verified Buyer.

    • Verified Reviewer: If Yotpo does not find a purchase associated with this targeted site review request, we will mark the review as a Verified Reviewer.

    Setting up the Targeted Site Review Email

    To set up manual review request emails:

    1. From the Yotpo Reviews main menu, go to Emails > Email Setup.

    2. Select Targeted site review requests.

    3. Choose whether you want to send the request to an individual customer or multiple customers.

    4. If you choose Multiple recipients, you will be able to download a CSV template and fill in the customer’s name and email address. Once the file is ready, click Upload CSV to upload the file.

    Can’t find this in your Yotpo account?

    If you can’t access the feature or see a different interface, please reach out to our support team.

    Customizing the Email

    Editing the text

    You can edit the email subject line and email body. You can also add personalization tags.

    Adding personalization tags to your email

    Personalization tags are dynamic parameters for engagement that use data from your store to turn each email into a unique email rather than sending out a general email every time.

    These are the tags you can use:

    Personalization tag

    Description

    Customer name

    Automatically add the customer’s name to your message

    Store name

    Automatically add your store’s name to your message, as written under your account settings

    These tags can be used in the email subject and body fields. If you want to add the tags to the subject line, you need to manually add the relevant tag in the following format:

    • {{cusotmer.name}}

    • {{store.name}}

    Note

    The test email shows the content and design. The personalization tags will not show real data.

    Changing the design

    Hover over the email preview to the right and click Customize design to access the email editor.

    Spam Filter

    The spam filter helps you avoid sending your customers too many review request emails.

    If the filter is turned off, we’ll send a manual site review request to customers who have not received any of the following emails over the past 14 days:

    If the filter is turned on, we’ll send a targeted email to customers who have not received any of the following emails over the past 14 days:

    Uploading a CSV File of Your Target Customers

    Tip

    We recommend using LibreOffice or Google Sheets when working with the CSV file

    To download the example CSV file:

    Yotpo Targeted Site Reviews
    74 Byte

    The structure of the file must be identical to the example you downloaded:

    Email

    Name

    randy@example.com

    Randy Schultz

    helen@example.com

    Helen Harden

    The CSV file must be saved in UTF-8 format. To learn how to correctly format the file, see Saving a CSV File in UTF-8 with Google Spreadsheet.

    Once you have uploaded the CSV file and are happy with the email content, click Send.

    After the list is processed, you’ll receive an email with a delivery summary and an attached CSV file that indicates errors.

    Error Messages

    Error messages are shown in the "Failures" column in the CSV file that is sent to your email after the targeted emails are processed and sent:

    Message

    Explanation

    Solution

    Email is required

    The row does not contain an email address

    Enter an email address

    Insert valid email address

    The email address does not use the user@domain format

    Check the email address

    Name is required

    The row does not contain a customer's name

    Add a name and re-upload

    Duplicate email

    The email address appears more than once in the file

    Remove any duplicate email addresses

    Exceeds review request limit

    You have sent the maximum number of emails

    N/A

    User unsubscribed

    The customer has requested not to receive review request emails

    N/A

    A review request was sent within the last 14 days

    You sent a targeted product review to the customer within the past 14 days

    You must wait at least 30 days

    Another review request is scheduled for this customer within one day

    The customer is due to receive an Automatic Request within the next day

    N/A

    Failed to send email (General error)

    This error can appear when:

    • The recipient's mailbox is full (over quota)

    • The recipient's email server is down or offline

    • The email message is too large

    • The email triggered a spam filter

    N/A


    Was this article helpful?