--- title: "Creating a Yotpo Photo Review Earning Rule on Shopify" slug: "creating-a-yotpo-photo-review-earning-rule-on-shopify" tags: ["Loyalty and Referrals", "Reviews", "Shopify", "Shopify Plus"] updated: 2025-11-06T14:52:38Z published: 2025-11-06T14:52:38Z canonical: "support.yotpo.com/creating-a-yotpo-photo-review-earning-rule-on-shopify" --- > ## Documentation Index > Fetch the complete documentation index at: https://support.yotpo.com/llms.txt > Use this file to discover all available pages before exploring further. # Creating a Yotpo Photo Review Earning Rule on Shopify Products Loyalty & Referrals Reviews ###### Supported plans Pro, Premium, Enterprise ###### eCommerce Platform Shopify, Shopify Plus ###### Supported plans Change this text for SMS & Email ###### eCommerce Platform Change this text for SMS & Email ###### Supported plans Starter, Pro, Premium, Enterprise ###### eCommerce Platform Shopify, Shopify Plus ###### Supported plans Change this text for Visual UGC ###### eCommerce Platform Change this text for Visual UGC ###### Supported plans Change this text for Subscriptions ###### eCommerce Platform Change this text for Subscriptions ## Goals and Outcomes The Yotpo photo review earning rule (previously known as campaign) helps turn your customers into your best content creators. Showcasing authentic photos in reviews is a compelling way to bring your product to life and drive purchases. In this article, you will learn how to create a Yotpo photo review earning rule and how to customize every part of it. **Available for** - Shopify and Shopify Plus merchants. For merchants on any other platform, refer to our [Creating a Yotpo Photo Review Earning Rule](https://support.yotpo.com/docs/creating-a-yotpo-photo-review-earning-rule) article. - Merchants on Yotpo Loyalty & Referrals [Pro, Premium, and Enterprise](https://settings.yotpo.com/#/billing) plans. - Merchants on Yotpo Reviews [Starter, Pro, Premium, and Enterprise](https://www.yotpo.com/pricing/) plans. ## How It Works Customers receive a [post-purchase review request email](/v1/docs/creating-a-review-request-free-growth-prime) that asks them to leave a review about the product/s they received. The review request form also allows them to **upload multiple photos with their review**. To learn more about how photos are collected through reviews, check out our [Collecting Media in Reviews](/v1/docs/visual-reviews) article.The reward for adding a photo to your review is mentioned in the body of the email, making sure they know about it. Once a photo has been submitted, Yotpo Loyalty & Referrals gives the specific shopper the points reward - all according to the earning rules setting you’ve configured. > [!WARNING] > **Note** > > Points for photo review submissions are awarded **only** when the review is submitted through an [**Automatic Review Request email**](https://support.yotpo.com/docs/creating-a-review-request). ### Before you start To use this earning rule, you’ll need an active [Yotpo Reviews](https://apps.shopify.com/yotpo-social-reviews) Starter, Pro, Premium, or Enterprise account. ## Creating a Yotpo Photo Review Earning Rule ![Yotpo photo review earning rule - configuration settings](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/yotpo-photo-review-earning-rule-shopify.png?sv=2026-02-06&spr=https&st=2026-11-12T22%3A10%3A26Z&se=2026-11-12T23%3A10%3A26Z&sr=c&sp=r&sig=aD4wHm9ni5jV8w4bc6qSSDzaUJ%2F05MV%2FRKQ3qMdF4cA%3D)
  1. From your Yotpo Loyalty & Referrals main menu, go to Manage Program > Rewards Program. 
  2. Click on Create earning rule.
  3. Select Yotpo Photo Review, then click Next.
 Note This reward will be added on top of any other active review earning rule you currently have in place, such as the "Yotpo Product Review" or "Yotpo Video Review" rules. ### Earning rule settings **Eligible photos**: Choose which type of photos are eligible to receive a reward. By default, points are given to [published photos](/v1/docs/moderating-reviews) - customer photos you chose to publish on your site.If you wish, you can change the setting to ‘All photos’ to reward all customer photos - including those you didn't publish on your site. **Reward amount**: The number of points the customer will receive as a reward for adding a photo to their product review. **Rewards history text**: your customers will see the reward they earned in the ‘[My activity’ section of your store's Rewards page.](/v1/docs/getting-started-with-the-rewards-page-builder#my-activity-section) > [!WARNING] > **Note** > > You can manage the way your earning rule is displayed to customers from the [Rewards Page Builder](/v1/docs/getting-started-with-the-rewards-page-builder) and [Earning Points module](/v1/docs/earning-points-on-site-widget). #### Advanced settings **Target audience**: Add [Lists & Segments](/v1/docs/about-lists-segments) to target this earning rule at specific audiences. For example, target those who have not made a purchase in over 90 days. **Yotpo Lists and Segments are only available for** [**Premium and Enterprise**](https://loyalty-app.yotpo.com/admin/#/plans) **plans.** Within this setting, you can choose to: - **Apply this rule to**: Use the drop-down menu to include the relevant [lists and/or segments](/v1/docs/about-lists-segments) of customers you’d like to target. - **Do not apply this rule to**: You also have the option to exclude lists and/or segments. For example, if you want to apply an earning rule to all customers except for those who consistently spend a lot of money in your store. In this case, you would select: - **Apply this rule to: All customers**, and **Do not apply this rule to: Top spenders**. **Maximum times completed**: Select the maximum number of times a customer can complete this rule. If you don’t want to set a maximum limit, select **No maximum** from the dropdown. **Waiting period between rewards**: You can set a waiting period that needs to pass before a customer can earn another reward from this earning rule. This helps limit the number of rewards a customer can receive if they upload more than one photo with their review. If you do not want to enforce a waiting period between rewards, select **No limit** from the dropdown. Tip We highly recommend adjusting the waiting period between rewards or the total number of times a customer can earn a reward for completing an action. This is to prevent manipulation of the number of entries to gain rewards. To learn more about how limitations affect rewards, go to the [FAQ section](/v1/docs/creating-a-yotpo-video-review-earning-rule-on-shopify#reward-limitations-faqs). ### Finding your rule ID Use the Copy rule ID option if you need to share it with 3rd party partners that Yotpo Loyalty & Referrals doesn't directly integrate with. To find the earning rule ID, click the ellipses icon next to the Save button. ### Managing the rule status The rule status can be seen next to the rule name. It tells you whether the rule is active on your site or not. If active, this means that the rule is running and customers are earning rewards. You can deactivate the rule if you want to. If you choose to deactivate the earning rule, it will no longer be visible to customers, and they won't be able to earn rewards from it. ## Editing Your Review Request Email After setting up the rule and saving it, you will see a message asking you if you want to edit your review request email. Edit your template to let your customers know about the reward they can receive when submitting a review. ![Yotpo photo review earning rule, post-saving UI prompt to edit review request emails](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/yotpo-photo-review-earning-rule-saved.png?sv=2026-02-06&spr=https&st=2026-11-12T22%3A10%3A26Z&se=2026-11-12T23%3A10%3A26Z&sr=c&sp=r&sig=aD4wHm9ni5jV8w4bc6qSSDzaUJ%2F05MV%2FRKQ3qMdF4cA%3D) This will take you to the [automatic review request editing page](https://reviews.yotpo.com/#/emails/email-setup/review-request-email) of your Reviews admin where you can edit the body of the email to inform customers that they will receive a reward after submitting a review. Once you’ve edited your email, scroll to the bottom of the page to save your changes. ## Reward Limitations FAQs **I set no time limit and I only reward published photos. A customer uploads 3 images and I publish 2 of them. How many rewards will they get?** They will receive 2 rewards. Since there is no waiting period, they will receive one reward for each photo you choose to publish. **I have no time limit set, and a customer uploads 3 images of the same product on the same review. What will happen?** The customer will receive 3 rewards. The same is true if they upload 3 images of different products on different reviews. Please note that this also depends on the "Eligible Photos" setting. **I set a time limit of 2 days, and I only reward for published photos. A customer uploads 3 photos at the same time and I publish all of them. How many rewards will they get?** They will receive 1 reward. Regardless of how many photos are uploaded and published, they will only receive 1 reward during the set time limit. They must complete the waiting period and complete the earning rule again in order to receive another reward. ## Next Steps To further enrich the content of your reviews, we recommend you set up [the Yotpo Product Review earning rule](/v1/docs/creating-a-yotpo-product-review-earning-rule-on-shopify) and [the Yotpo Video Review earning rule](/v1/docs/creating-a-yotpo-photo-review-earning-rule-on-shopify).