Adding a Loyalty Banner to Your Campaign
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Adding a Loyalty Banner to Your Campaign
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Goals and Outcomes
Keep your loyalty program members engaged with personalized banners to your email campaigns and flows. With Yotpo Email’s intuitive Editor , you can easily include a Loyalty block and tailor the communication messages based on each customer’'s loyalty status.
This powerful feature allows you to:
Increase merchant’s loyalty members base
Encourage interactions of shoppers with the loyalty program by:
Program awareness
Points usage & redemptions
Progress in the Loyalty tiers
Loyalty Banner Overview
Personalize your emails by showcasing banners tailored to each customer’s loyalty status - consider the following use cases:
reward your most loyal shoppers with exclusive perks
encourage new customers to join your loyalty program
For example, differentiate the messaging and CTA for non-loyalty members and VIP tier members. All of this is achievable in just a few simple steps.
Getting Started
To add a Loyalty banner to your email you need to have an active rewards program.
Adding a Loyalty Block to Your Email
To customize the links in your emails, open the email editor.
Email campaigns
On the Yotpo Email home page, click Create campaign in the header.
Select Email and click Create campaign.
In the Email preview header, click Edit.
Multi-message campaigns
On the Yotpo SMS & Email home page, click Create campaign in the header.
Select Multi-message and click Create campaign.
After you add an email to the campaign’s steps, in the Email preview header, click Edit.
Email templates
In your Yotpo SMS & Email main menu, go to Campaigns > Email Templates > Featured templates tab.
Select the template you want to customize, hover over it, and click Template actions > Add to My templates.
In the My templates tab, hover the template, and click Template actions > Edit.
Flows
In your Yotpo Email main menu, go to Flows > My Flows and click Create flow.
After you add an email to the flow’s structure, in the Email design section, click Edit design.
After opening the editor, navigate to the Content tab, expand Blocks menu and drag and drop the Loyalty Personalization block into your email.
Customizing Your Loyalty Block
Now you can customize the look and feel of the block to match your brand's tone and voice. Click on the block, and you'll see the following settings to the left:
Select a group - each recipient will receive a personalized banner based on their loyalty program status. You can have different-looking banners for each of the following groups:
Not signed up and has no points
Not signed up and has points
Loyalty members or different VIP tiers. VIP tiers are available only for Loyalty & Referrals Platinum or Enterprise plans.
Block settings - you can easily change the block orientation, add a background image and color, apply the design to all groups, or reset it to default.
Sign-up button settings - you can add a sign-up button and change the link and design as you wish with the familiar Yotpo Email editor.
Redeem button settings - add a button that leads customers directly to their rewards page. If you want, you can change the link and edit its design.
Text editor - change the content to match your brand's voice. Add personalization tags to make your banner unique for every subscriber, including their point balance, VIP tier expiration date, and more.
Once you finish with the Loyalty block, you can continue designing your campaign or add a discount.
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