Facebook Ads - Integration Guide for Yotpo SMS & Email

Leverage Yotpo's rich segmentation on Facebook, so you can engage better with your audience and deliver more targeted ads. This integration also allows you to grow your subscriber list through lead ads, which can help you build a loyal customer base and ultimately increase sales.

In this article, you’ll learn how to install and set up the Facebook ads integration.

How it works

The integration between Yotpo SMS & Email and Facebook Ads allows you to collect subscribers via Facebook lead ad forms and sync them to Yotpo SMS & Email.

All you have to do is install the integration, select the lists, and let your subscribers sync.

Before you start

To use the Facebook and SMS & Email integration, you need the following:

• An active Facebook page
• Active lead ads on that Facebook page

Installing the Facebook ads integration

To install the integration:

1. In your Yotpo SMS & Email main menu, go to Integrations.
2. Navigate to the Facebook integration.
3. Click Install.
4. Log in using the personal account tied to your Facebook business account.
5. Choose the pages you want to sync.
6. Complete the installation.

Syncing Facebook leads to SMS & Email

After successfully installing the integration, the Settings section will appear on the page.

To sync your Facebook leads:

1. Navigate to the Lead ad settings and select the relevant Facebook page from the drop-down menu.
2. Select the lead ad you want to sync subscribers from and optionally the Yotpo destination list. If you don’t select a destination list, the default destination will be your “Text marketing list”.
3. Select the type of subscription - SMS, email, or both.
4. Click Add lead ad connection.

A field will appear with a summary of the sync you just added. You can add more by repeating the process for other lead ads across your Facebook pages.

The Facebook integration syncs with SMS & Email every hour.

Next steps

Now that you have successfully set up the sync between SMS & Email and Facebook, it's time to take advantage of this powerful integration. Leverage Facebook's vast reach and use it as an opportunity to expand your subscriber base.

You can also use the synced data to send highly targeted messages, so your campaigns reach the right audience at the right time. Make the most of this integration and unlock new possibilities for engaging with your audience.