Google Shopping Syndication

The review data is matched to products based on several factors, the strongest being globally unique product identifiers. Recommended global identifiers for review matching are GTINS or Brand + MPN pairs. At least one of these types of identifiers should be added to the product data in Yotpo, for optimal review matching. To read more about Unique Product Identifiers in Yotpo, please click here.

No unique identifier?

If you're selling custom products such as handcrafted unique products or vintage products that don't have any unique identifiers, please use the product name and product URL. For successful matching, these details need to be identical between the Yotpo feed and the Google product feed.

Yotpo cannot guarantee that grouped product reviews will appear in Google Shopping as it is entirely up to Google - Google uses its own algorithms that process the grouped reviews in a way that is not disclosed to Yotpo or its customers.

To display star ratings in Google Shopping ads, product data from your Google Ads account is matched with reviews data from your Yotpo account.

As products often have variants such as color, size, pattern, etc. it's important to ensure that your Google Ads product feed and Yotpo product feed use the same product identification convention. The best way for products to be identified is by using a unique identifier (UID). We currently support UPC and EAN. Alternatively, you can use a product URL.

Please note: If one product feed includes product variants and the other product feed is using a higher-level hierarchy (e.g. 'parent product'), products in your Google Ads account won't be synchronized with products in your Yotpo product catalog. As a result, star ratings will not be visible in Google Shopping ads.

You can verify the hierarchy level retrieved by Yotpo by downloading your product catalog and checking the unique identifiers and product URLs.

To share product reviews across product variants in Google Shopping, Google recommends using the SKU (Spec SKU in Yotpo Product Catalog) as a value in the item_group_id for all relevant variants in the offer feed. To learn more about the item_group_id, please refer to the Google Help Center.

Make sure that both feeds have the same spec brand for all products.

Yotpo’s visual reviews feature makes it easy for customers to submit photos along with their reviews in the post-purchase review request email.

This feature is available for Reviews customers on Premium and Enterprise plans.

User-generated photos published through Yotpo moderation are then automatically fed to Google and featured alongside customer reviews on the product details page, which shoppers are directed to after clicking the star ratings on a Google Shopping ad.

Important: Photos must be authentic user-generated photos provided by shoppers along with their review. Official product photos from your store may be flagged by Google as unauthentic and could result in the suspension of your ratings feed.

Reviews for Google Shopping ads are filtered before being sent to Google, based on the following criteria:

• The review does not contain profanities (as defined in the profanity filter in your Yotpo Admin).

• There is no URL in the title or content.

Syndicated Reviews are not counted as eligible reviews for Google Shopping. Eligible reviews are those that originated from the relevant shop. For more information on syndication, click here.

Google Shopping ads can appear on Google Shopping and Google Search. Please check Google’s documentation for the most updated availability.

• Google Shopping ads only appear on Google Search in certain countries.

• Ratings displayed in paid search results are determined exclusively by Google's automatic algorithms.

Google Shopping ads with Product Ratings pull info from your product reviews and show up in ads that include an image of your product.

If you have more than one store, you’ll need to connect each of them individually.

User-generated media will only appear in your Google Shopping feed if the review they were submitted with was approved by you. Once a visual review is published, it is sent to Google within 24 hours.

To hide a specific photo from your Google Shopping feed, simply unpublish the photo review from the moderation panel. You can also choose to unpublish the review itself, which will also unpublish the associated image. *Note that product images from your product catalog may still appear.

In order to give you the best chance of matching your reviews to your products, we recommend including as much information as possible in your product catalog. If you don’t currently use the SKU field in your catalog, you can use this field for your MPN instead. This won’t make any changes to your catalog - it will simply help us match your reviews to your products, and improve your chances of showcasing your reviews on Google.

To display visual reviews within your Google Shopping feed, you must be subscribed to a Growth, Prime, Premium, or Enterprise plan and have Google Shopping ads and visual reviews enabled.

Once the aforementioned criteria are met, Yotpo will start sending visual reviews to Google including retroactive photos collected in the past (prior to February 2019).

Google requires Yotpo to send all valid reviews in the feed, even if they are bad reviews. It is not possible to alter or remove the reviews that are being sent to Google and even unpublished reviews will be sent out.

Reviews are sent from Yotpo to Google on a daily basis.